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The 6 Best Custom Skincare Brands for Men in 2022

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The art of finding the right routine for your skin is a tricky balance to get right. You need effective products that work for you on a daily basis. And the best way to go about that? Finding one of the best custom skincare brands for men. Believe us, there are plenty of options available.

You might say they’re one of our favorite things right now. Log on to one of these sites, fill out an easy questionnaire, upload some photos, and presto bammo, you’ve got a fully customized parcel of products ready for your doorstep whenever you need it. Keep reading below for our full breakdown of the most popular custom skincare brands online that you can start trying out today.

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Hawthorne for Men Tailored Grooming

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When you want everything from skincare to cologne with a personalized touch, you want Hawthorne. Head to the brand’s website, answer questions about your skin type and your regular grooming routines, then prepare to be amazed as some seriously dialed-in grooming products start to arrive at your door as often as you want them. Best of all, each product contains a detailed explanation of the process behind it, the ingredients and scents, and, in some cases, how it was specifically developed.

  • Price: Bundles on their own start at $36 and run up to $72.
  • Perfect for: The guy who wants an incredibly tailored skincare and grooming routine, with plenty of info on how it was developed alongside it.

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Proven

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Proven is powered by the brand’s award-winning Skin Genome Project, which aggregates data from millions of consumer reviews, skincare products, ingredients, and academic studies to provide its users with hyper-specific skincare recommendations. To access the SGP’s suggestions, customers need to simply complete a questionnaire detailing everything from their overall skin health to hours spent using phones, staring at computer screens, and lounging in the sun. It’s an easy survey to finish, and once you do, you’ll be presented with your very own skincare system, which includes three items: Protect (daily SPF), Cleanse (daily cleanser), and Repair (night cream). Though everyone receives different products depending on how they filled out the form, all ingredients are paraben-free, eco-friendly, and made without phthalates.

  • Price: The trio of products typically costs around $145 and should last for two months. Bonus? Shipping’s free!
  • Perfect for: Folks who appreciate a data-driven skincare slant, as well as some ultra-sleek packaging.

Buy from Proven Skincare

Geologie

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As the name implies, Geologie is all about harnessing natural ingredients from the earth to make simple skincare essentials. According to the brand, every single product — from nighttime moisturizers to daily cleansers and eye creams — is formulated for a simple daily routine, a straightforward approach that could work for those minimalist guys in the bunch. To get started, all you need to do is fill out a quick survey, upload a selfie, and get ready for your personalized recs. What’s especially great about Geologie is that you can choose the number of products you receive, so you’re all set whether you want a 90-Day Complete Set (two bottles of face wash, one day cream, one night cream, and one eye cream) or just the 90-Day PM regimen (one face wash and one night cream).

  • Price: A 30-day trial subscription is currently priced at $30. Ongoing subscriptions range from $83 for the 90-Day AM or PM regimens to $148 for the 90-Day Complete Set.
  • Perfect for: Guys who want it simple, straightforward, and all-natural.

Bottlecode

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Instead of drawing from its own skincare line, Bottlecode packs its personalized packages with the best-of-the-best products on the market. This means guys can snag lotions, cleansers, and balms from the likes of Baxter of California, Pilot, Port Products, and more. To help you figure out which products are going to be 100% right for you, the brand walks you through a simple survey covering all your skincare wants and needs. Then, you’ll get paired with your special suite of goods. Another great feature? Bottlecode uses a replenishment model, so once you take the quiz, your results are locked in for life, which means you can restock your bathroom cabinet as often (or as infrequently) as you like.

  • Price: You can opt for either a Basic package (three products) or an Expert one (for those who need help with things like skin irritation or acne). Prices range from $80 to $150 for a three-month supply.
  • Perfect for: Those who want to get paired with the finest skincare products on the market today.

Buy from Bottlecode

Curology

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Think a full skincare system is a little much but still wanna get in on the customized game? Enter Curology. Unlike the other options on this list, Curology ditches the carefully curated package and provides its customers with a singular “superbottle” of ingredients tailored to their specific skin needs. The special mix of ingredients is inspired by an online consultation all users must undergo, which covers skin history and asks for several pictures of any affected areas. Once everything’s complete, you’ll start receiving your fully customized night cream in either 30-day or 60-day installments.

  • Price: Monthly shipments of smaller bottles are $20 plus $5 for shipping and handling. Larger bottles shipped every 60 days cost $40.
  • Perfect for: Guys whose skincare could use a punch-up with a specialized elixir.

Buy from Curology

OM4Men

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While technically not a custom skincare brand, OM4Men is still a fantastic option for guys in search of something a little more specific. All of its products are divided into different collections based on skin type: Sensitive, oily, dry, mature, and everything in between. That way, you can hone in on the goods that are going to be best for you, as long as you’ve already got a clear sense of the kind of skin you’re rocking! Additionally, the brand offers a ton of great tips for both skincare and shaving, as well as packaged four-product regimens you can snag for a one-time purchase of approximately $150.

  • Price: Each collection’s regimen runs for around $150 (again, it includes four items). Individual products go for around $55 a pop.
  • Perfect for: Fellas who already know what kind of help they need and don’t mind a less involved process.

Buy from OM4MEN

For more great skincare options, check out The Manual 2022 Grooming Awards.

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Beau Hayhoe
Beau Hayhoe
Former Digital Trends Contributor
Beau Hayhoe is a freelance men's style writer, consultant and PR pro based in Brooklyn. Beau's menswear and gear writing has…
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