Skip to main content
  1. Home
  2. Culture

The Manual may earn a commission when you buy through links on our site.

Shinola and Serta Debut The 313 Mattress Collection

By

Detroit evokes an industrial style: Clean, sharp-edged, and functional with a dollop of Art Deco to go. From the Obama years (and Obama’s wrist) on down, Shinola has captured that style and propped it up on a growing national and international stage. Now it’s expanding into one of the most iconic and important parts of interior style: The bed.

Whether you’ve got a three-bedroom suburban spread or a loft in the city, you’re likely spending six to eight hours on that mattress — most of your unconscious life. Why not make it plush when you’re in it and fashionable when you’re not?

Serta and Shinola's 313 mattress.
Serta/Shinola

The new 313 Mattress Collection from Serta and Shinola brings Rust Belt chic to sleep with a line of premium, plush mattresses that marry Shinola’s timeless style with Serta’s commitment to comfort. In an ode to Shinola’s Motor City home and area code 313, the 313 Mattress Collection brings craft details like stitched Shinola lightning bolt logos and bold stripes on mattress borders to complement Serta’s soft, cool-to-the-touch cover. The same Shinola design, which can be found on products ranging from watch bands to leather bags, is topped off with gel memory foam layers that make this mattress feel as good as it looks.

Recommended Videos

After spending the past 90 years delivering luxury to layers, on a mission to craft quality goods intended to last a lifetime, Serta acknowledges that shoppers select products based on aesthetic as well.

Related

“Shinola shares our uncompromising commitment to quality engineering and craftsmanship, which can be found on products ranging from watch bands to leather bags, across the edge of the mattress,” Serta senior vice president of marketing Laura Brewick said. “We are excited to be working alongside Shinola to bring our trademark comfort to consumers in a new (and stylish) way.”

Related Guides

This new addition goes along with Shinola’s continued expansion into a lifestyle line that includes bicycles, jewelry, journals, and other accessories along with its iconic watches. With a 10-inch height, 313 mattresses are ideal for anyone looking to elevate their sleep space.

“Our vision is to bring Shinola into the most meaningful part of customers’ lives. Designing a line of mattresses with Serta is a natural evolution. The 313 Mattress Collection takes our brand even deeper into one of the most utilized spaces in the home and is a fundamental piece to bring a quality of sleep to our customers,” Shinola vice president of creative design Ruthie Underwood said.

With the 313 Mattress Collection, there’s no need to concede comfort for style; these premium memory foam mattresses will allow you to get the sleep you deserve.

The mattress collection is available on Serta.com and Shinola.com and is on display at the Shinola flagship home store in Detroit. Right now, 313 mattresses are available in twin for $889, queen for $1,199, and king/California king for $1,499. Even better, the 313 Mattress Collection comes conveniently packaged in a box, making set-up easy.

And make sure that you keep an eye out. These two Michiganders may not be done yet.

“Stay tuned. There is more to come,” Brewick said.

Read More: Parachute The Mattress Review: Experience Sleeping on a Cloud

Editors’ Recommendations

Matthew Denis
Matthew Denis
Former Digital Trends Contributor
Matt Denis is an on-the-go remote multimedia reporter, exploring arts, culture, and the existential in the Pacific Northwest…
January favorites: The best shows to watch on Starz
From Outlander to Party Down, these are the best shows you can stream on Starz
Outlanders

Since its inception, Starz has proven it can hang with larger competitors like Max. Although it's now making television in an incredibly crowded landscape, Starz has managed to regularly launch shows that make an impact, and it speaks to the enduring quality of these shows that they've also stood the test of time.
Because the streaming service is relatively niche, it can be hard to feel like it's worth the investment. I know from personal experience that, once you take the plunge and check out a few series on Starz, though, you'll realize just how deep the well of great stuff is. Any one of these shows would justify the price of a subscription.

Party Down (2009)

Read more
Denis Villeneuve has banned cell phones from his set completely
The director proved he himself was addicted to them, and checked his during an interview.
Timothee Chalamet in Dune Part 2

Denis Villeneuve may have made his fair share of sci-fi movies, but that doesn't mean he's comfortable with the state of modern technology. In a recent interview with The Los Angeles Times, Villeneuve explained that he doesn't allow cell phones on his sets at all.

“Cinema is an act of presence,” Villeneuve said. “When a painter paints, he has to be absolutely focused on the color he’s putting on the canvas. It’s the same with the dancer when he does a gesture. With a filmmaker, you have to do that with a crew, and everybody has to focus and be entirely in the present, listening to each other, being in relationship with each other. So cellphones are banned on my set too, since Day 1. It’s forbidden. When you say cut, you don’t want someone going to his phone to look at his Facebook account.”

Read more
‘Deadpool’ director Tim Miller says he was paid $225,000 for two years work on the film
The movie made more than $750 million at the worldwide box office.
Deadpool outside next to other characters.

The first Deadpool movie was a massive success, but apparently, that success did not trickle down to at least one half of the directing team responsible for the film. In an interview with Collider, Miller explained that he wasn't paid very well for the film, which wound up grossing $782 million worldwide.
“You guys might not know, but it’s not really a profitable thing to be a first-time director in Hollywood, and I’ll tell you exactly,” Miller explained. “I got $225,000 to direct ‘Deadpool.’ I know it sounds like a lot of money, but for two years of work, that’s not a ton of money.”
Miller added that, while the sum was not extraordinary, especially by Hollywood standards, it helped him get the career he has now.

“Not that I’m not grateful,” he said. “I’m f--king grateful, that’s the way it is because you’re supposed to when you’re a first-time director. My agent said: ‘Dude, you make more on an episode of The Walking Dead!‘”

Read more