Skip to main content

WaterTok: Flavored water, TikTok’s latest trend, is really not all that new

This "new" method is a flavorful way to drop a few extra pounds

Well, folks, it’s time for another round of “Old Thing Disguised as a New Thing,” brought to you by the naive but colorful generation who thinks they invented the wheel. TikTok’s latest “new” trend? Flavored water. “Hasn’t that been around for decades?” you might be asking yourself. Yes. Yes, it has. But the adorable youths of today are apparently blinking in the bright, fluorescent lights of the powdered drink aisle for the very first time. And gosh darn it, it’s cute.

Novo Fogo blueberry cocktail.
Image used with permission by copyright holder

Granted, like any influencer hocus pocus, the original thing has undergone some changes, and in this case, its flavor variety. Humdrum flavors like “strawberry” or “lemonade” are, of course, the stuff of boomers and cave people. The cool new trend is to make your own berry blend and then slap a fancy name on it like “Mermaid Water.” TikTokers are falling all over themselves, concocting “miraculous flavors that make drinking water fun!” (insert eye roll here).

Recommended Videos
@caliwonderland

water of the day besties! let’s make my version of a peach ring! 🍑🍒 this one is so yummy with @skinnymixes peach & cherry syrups 💖✨ #skinnymixes #skinnysyrup #skinnysyrups #skinnysyruprecipe #marshallsfinds #jordansskinnnysyrup #drinkrecipesoftiktok #water #waterrecipes #watertok #watertoks #hydration #wateroftheday #stanleycup #stanleycollection #stanley

♬ Fake ID X Walking On A Dream Carter Walsh Remix – CarterWalsh

Look, we’re not here to make fun of a good thing. Drinking water is, obviously, crucial for staying hydrated and keeping our bodies healthy. And drinking a big boring glass of tap water is hardly tempting. Flavored water mixers are great! That’s why they invented the damned stuff ages ago. And if mixing up a sugar-free Tinkerbell-themed sparkle juice helps you put down the soda can, great!

People have been turning to brands like Crystal Lite for sweet drink fixes for so long that now, even popular candy brands are making a splash in the water world. Skittles, Starburst, and Jolly Rancher all have a powdered mix for water, and that’s just the tip of the iceberg. There are also the syrups! Flavored syrups, once only the magic potions of Starbucks baristas, are common staples in everyone’s pantry these days. With all of the possible flavor combinations out there, people are mixing up no or low-calorie ways to enjoy their daily dose of hydration.

@takingmylifebackat42

ORANGE MERMAID WATER & PROTEIN COFFEE OF THE DAY🫶🏼Use:TONYA42 @skinnymixes #WATERTOK #water #flavoredwater #drinkwater #wateroftheday #hydration #coffee #protein #vegas #vacay #gastricsleeve #weightloss #weightlosscheck #motivation #positivevibes #goodmorning #beautiful

♬ original sound – Tonya💗

Of course, in addition to the water fix, many are using these drinks as an alternative to more calorie-heavy drinks like soda or beer. Even trendier beverages like Bubble Teas and specialty coffee drinks can come with a huge heap of calories and sugar. Low-cal or no-cal sweeteners mixed into water can make for a tasty alternative that’s easier on the bathroom scale.

It’s important to keep in mind, though, that artificial sweeteners, while good for the waistline, are not always good for anything else. Depending on the artificial sweetener used, research has linked them to things like IBS, a higher risk of stroke, and heart disease. So as with everything, enjoy in moderation.

So whether you’re feeling creative and want to mix yourself up some water, give it a name that has the beverage pizzazz equivalent of jazz hands, and make a TikTok about it, more power to you. As for us, we’ll just stick to a lemon wedge.

Lindsay Parrill
Lindsay is a graduate of California Culinary Academy, Le Cordon Bleu, San Francisco, from where she holds a degree in…
Jordan’s Skinny Mixes joins protein coffee trend with new product launch
Enjoy a Frappuccino without the added sugar
Caramel frappuccino

Jordan’s Skinny Mixes, a brand known for helping coffee lovers craft delicious drinks without sugar, has launched a pre-sale of its newest invention: a Skinnyccino. With consumer interest rising in products that combine protein with coffee, the brand proudly announces its new "Skinnyccino" product line. Jordan Engelhardt first launched the brand in 2009 to "elevate life’s daily rituals" without sacrificing fun or flavor. Today, the brand has expanded beyond cocktail mixers and offers a vast selection of sugar-free products available on SkinnyMixes.com, Amazon, and in-stores at many major retailers throughout the U.S.
This announcement marks the brand's first-ever ready-to-drink beverage, offering a convenient, on-the-go coffee containing half the calories in a typical Starbucks Frappuccino. Available in Caramel or Vanilla flavors, the Skinnyccino is the perfect drink for those who want to down on sugar and increase protein intake. Each ready-to-dink Skinnyccino contains zero added sugar and has 110 calories, 8 grams of protein, and 100 mg of caffeine per 12-ounce serving.
Crafted from a cold brew with meal milk and naturally flavored, Jordan's Skinny Mixes describes the new product launch as a way to "indulge in the sweet life" without the added guilt. Each drink offers convenience, enough caffeine, and the familiar taste many coffee lovers crave.

Skinnyccinos are now available directly from Jordan's Skinny Mixes website on a pre-sale launch starting today, March 4th, until March 10th, with an official launch date of March 11th, 2025. Skinnyccinos join the brand's other sugar-free and low-sugar flavor products, including coffee syrups, cocktail mixers, water-enhancing syrups, and on-the-go flavor bursts.

Read more
Get the flavor of New Orleans this Mardi Gras with Erica Blaire Roby’s recipes
Celebrate Mardi Gras at home with these dinner recipes
Cajun Pot Roast Souffle

Pitmaster and Food Network "Master of Cue" Champion Erica Blaire Roby is extra excited for Mardi Gras this year, coming up in just a couple of weeks. Chef Roby credits Cajun and Creole influences in her approach to cooking. Since the 1700s, her father's family has called New Orleans home, inspiring her recipes to include lots of Cajun and Creole seasoning, lots of butter, and the Cajun "holy trinity," which includes onion, celery, and green pepper.

To help you celebrate Mardi Gras at home, Chef Roby has shared a few NOLA-inspired recipes. From hearty sandwiches to savory casseroles, these three Mardi Gras recipes are perfect for your celebration. Here's how you can make Chef Roby's New Orleans Mardi Gras recipes at home.
Smothered Beef Po'Boys

Read more
Is butter pecan coffee a new trend? Try this sweet coffee flavor at Paris Baguette
Paris Baguette debuts new Butter Pecan coffees
Paris Baguette coffee

Coffee trends are always changing, with 2025's newest flavor emerging: Butter Pecan Coffee. With over 4,000 locations worldwide, coffee shop chain Paris Baguette is hopping aboard this sweet coffee flavor trend. Butter Pecan takes center stage this season at Paris Baguette, with a brand-new selection of delectable treats that deliver rich, nutty sweetness in every bite and sip.

The Butter Pecan Latte is the first of the two new butter pecan coffees on the menu. This drink is crafted with classic espresso mixed with steamed milk of choice and rich Butter Pecan Flavor. The drink is available either hot or iced, giving coffee drinkers a chance to experience the sweet flavor of butter pecan in two forms. The second drink on the Paris Baguette winter menu is the Butter Pecan Sweet Cream Cold Brew. This cold coffee beverage featured butter pecan-flavored cold brew poured over ice and topped with sweet cream.

Read more