Skip to main content

Dress like James Bond: Roger Moore’s Omega Seamaster is for sale

You can own a piece of James Bond history

OMEGA Seamaster watch.
Courtesy of Bonhams

We all want memorabilia from our favorite movie or franchise, and a wearable piece is the stuff dreams are made of. For those who fancy themselves a charismatic agent like Bond, James Bond, a holy grail of items belonging to one of the most iconic men to bear the name is about to hit the auction block. If you want to feel a little closer to the brand, and if owning an Omega Seamaster 300M watch for the James Bond 50th Anniversary is on your bucket list, here are the details you need to know.

OMEGA Seamaster watch owned by Roger Moore.
Courtesy of Bonhams

Which Bond’s gear could be yours

If you asked who a person’s favorite Bond was these days, they might say legend Sean Connery, Pierce Brosnan, or Daniel Craig. But the one that donned the suit, got the baddie, and landed the girl for the most films over any other actor was Sir Roger Moore.

Recommended Videos

Starting in 1973 with his debut as Bond in Live and Let Die, Moore appeared in seven films as the secret agent, ending his time as 007 with 1985’s A View to Kill. Moore holds the record for being the oldest Bond, having started portraying the character when he was 45, and had his swan song with the character when he was 58.

OMEGA Seamaster watch owned by actor Roger Moore.
Courtesy of Bonhams

How you could snag a James Bond prize

The OMEGA Seamaster belonging to the actor, which was made in 2012 to celebrate the 50th anniversary of James Bond in cinema, will be up for bids. The auction is set for October 4 through Bonhams Auction House in London. Various items from Moore’s personal collection, including signed Bond movie posters, his Hollywood Walk of Fame presentation plaque, cufflinks, and the morning suit made for him for A Time to Kill, are all in the lot. If you have the cash, you could literally dress yourself head to toe as Bond.

The Omega watch to watch out for

Two watches are going up in the auction, but if there is a particular one to have your eye on, it should be the Omega Seamaster. Only around 11,000 of these Omega watches were made, and Moore’s version from 2012 has something extra to make it stand out even more: an engraving that reads, “To Roger love from Michael and Barbara” on the back of the clasp. Michael G. Wilson and Barbara Broccoli are the long-time producers of the Bond movies and owners of the U.K. company EON Productions Limited, which puts out the films.

The silver timepiece has other neat details, like the continuous black 007 pattern all over the black dial, and on the rotor, you’ll see the Bond gun barrel icon. The item is set to sell for around $25,000 to $38,000, making it the most expensive item in the lot.

Roger Moore gave us a wittier version of the sophisticated agent over his twelve years in the role, and though we lost him in 2017, his time as James Bond is there for us whenever we want to visit. While Connery stepping out of the role left big shoes to fill, Moore did an amazing job bringing a new charisma and a different take to the character. And if you have at least $25,000 to drop, shake a martini and get ready to own a piece of James Bond history.

Dannielle Beardsley
Dannielle has written for various websites, online magazines, and blogs. She loves everything celebrity and her favorite…
James Bond is a fashion icon: Now you can keep 007 style on your coffee table
Pick up a new James Bond style book
Lashana Lynch (left) as the first female 007, backing up James Bond (Daniel Craig, right) after he's pulled from retirement.

There are very few more iconic places to look when searching for influences on menswear than the ultra stylish James Bond. Since Sean Connery exploded onto the scene in the early 60s the British super spy has entertained us with his espionage, action, suave, and of course, his stellar sartorial dominance. You can look back to Goldfinger and see Connery make a swim set cover up look masculine. You can watch Roger Moore make even the garish 70s style look regal and sophisticated. Timothy Dalton was able to keep the classic suave into the 80s despite the explosion of bright colors. Pierce Brosnan ushered in a new customer base for Omega. And, we will never forget Daniel Craig modernizing the character and his wardrobe for a new generation. But of course, you can remember that anytime you want inspiration, or you can keep it at your fingertips with Assouline's "James Bond Style," a new coffee table book hitting the shelves this month.
Detailing the style journey of James Bond

The book takes you on a journey beginning with Dr. No and dives deep into the iconic looks of not just Bond but the villains who challenged him, the women who loved him, and the people that dressed him. It is broken down for all six James Bond actors and features interviews, sketches, factoids, and behind-the-scenes looks at how the costumes came together. The book is aided by Academy-Award-winning costume designer Lindy Hemming, who worked on five Bond films (starting with Goldeneye and ending with Casino Royal).  "I don’t know any other film series that has created such a definitive style for its main character—one that’s been captivating audiences for over sixty years," she says in the book.

Read more
Men’s fashion tips: The 17 essential rules every well-dressed man should know
What every man should know to ensure he's always the best dressed in the room
Man wearing scarf in the sunset

How do you know if you have style? Well, it is a bit of a Rorschach test. It can tell people around us who we are and what we think of ourselves. It can tell people more than we think. Some of us are mavericks, shirking the rules and subverting expectations at every turn, simply because we don't like to be put in boxes. Other groups of us like rules and we want the comfort that order and uniformity bring us. Then, even more of us are somewhere in the middle when it comes to men's style and crave order and uniformity to allow us to find our boundaries, only to shirk them later when we want to feel free. Men's fashion offers us all of the above.

Now, before we start throwing a bunch of rules at you, remember something vital: Rules are made to be broken. Artists do this all the time. They take a conventional rule and begin to push the boundaries until the rule is now ... as Captain Barbosa would put it ..."more of a guideline than an actual rule." Fashion is the same. True style is living within your own expression of the rules and pushing the boundaries until you express who you are. Now, there is definitely a balance here. While some rules are made to be broken, others are tried-and-true staples to live on.
Rules vs. guidelines and how to break them

Read more
The 2024 Omega In Space draws inspiration from a retro watch worn by NASA astronauts
Check out the new 2024 Omega In Space timepiece
Omega In Space

There's a reason so many people love Omega watches, and the brand's newest timepiece should be no different. To pay homage to the first watch in space, Omega unveiled another aerospace-inspired timepiece with components, which are inspired by the 1959 Omega CK 2998.

As one of the first watches to make it to outer space, the CK 2998 has maintained its status over the years, from 1965 until now, as a unique space-pioneering timepiece.

Read more