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These are the Japanese watch brands you should know

Should you add a timepiece from one of these Japanese watch brands to your collection?

Grand Seiko Sport 9R 20th Anniversary
Grand Seiko

The watch industry is an international business that brings some of the best pieces from all around the world. While some of the most prolific brands, like Swatch and Rolex, come from countries like Switzerland, there are a few brands that you may or may not be aware of that come from the Asian continent. Some of the best-known watch brands in the world, and some stellar statement understated pieces, come from Japan and truly set the mark for timepieces. 

While some brands might not get as much attention as others, these Japanese watch brands are known for style, quality, and longevity. With Japanese ingenuity behind each of their creations, there’s no doubt why these brands have the amount of praise around them and why some have lasted as long as they have. With the latest watch tech and statement designs, these Japanese brands are worth their price and have earned a spot in your timepiece collection. 

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Citizen

Citizen Iconic Nature Collection washi tape watches
Citizen

One of the most prolific Japanese brands, Citizen is a staple in many watch collections as they have elegant, timeless, and quality pieces that can last years. While they are considered a more economical choice, this doesn’t mean that Citizen lags in quality and efficiency. First founded in 1918, Citizen has survived by constantly innovating with the times yet still delivering designs that are apt for daily and specific wear. Citizen was also among the first brands to dabble in solar-powered analog quartz watches, which proves their continued desire to break barriers. 

Currently, Citizen has focused on creating some of the best technology for their timepieces with the release of their Eco-Drive Caliber 0100. This system is meant to be one of their most powerful mechanisms yet, with the brand stating it’s their most accurate yet. With partnerships with some high-end luxury watch brands, Citizen has something for every budget, style, and need. 

Seiko 

Seiko Classic Series off-white dial
Seiko

Another well-known brand, Seiko, has often been touted as one of the best watch brands in terms of quality and design. Often compared to Swiss watches, Seiko has constantly overperformed compared to their European counterparts, with characteristics like their cases and dials among the compliments. With a long history, Seiko first began in 1881, with the first Seiko wristwatch released in 1913. Since then, Seiko has made history with its rapid growth and historic dive watch, the first in Japan at its time. 

Nowadays, Seiko is praised for its quality, statement designs, and mid-level price points. With various collections, some with bold and fluorescent colors, there’s a pick for everyone on every budget. Whether you’re in the market for something simple and practical or bold and creative, Seiko has a quality piece for you. 

Grand Seiko

Three Grand Seiko watches
Grand Seiko

Although they share the Seiko name, Grand Seiko and Seiko are two different companies that don’t follow the same rules. Created by the Seiko company, Grand Seiko is separate as they have their own leadership and company structure. Grand Seiko serves the purpose of being a more affordable luxury watch, as it mimics some of the world’s most high-end watches for a significantly lower price point. With quartz movements, the Grand Seiko watches are synonymous with quality and elegance. With significantly more opulent and elegant designs and the notorious Spring Drive, Grand Seiko delivers some of that luxury without the need for a bigger investment. 

Besides the fact that Grand Seiko delivers high-quality technical standards, these watches also deliver a unique approach to design. With a textured surface and Zarastu polish, the Grand Seiko truly has an elegant look that you can use for many years to come. For fans of luxury watches, the Grand Seiko pieces offer plenty of options that come at a lower price tag than the rest. 

Casio

Casio G-Shock Frogman MRG-BF1000B-1A
Casio

Casio is another renowned Japanese watch brand that boasts a rich history filled with innovation and adaptation. The company was founded in 1946 by Tadao Kashio (Kashio Seisakujo) as a subcontractor company in Tokyo, Japan. Its initial focus was on creating mechanical parts. In the 1950s, the Kashio brothers, including Tadao, ventured into electronics, and by 1957, they successfully launched Japan’s first compact, all-electric calculator, the Model 14-A. Capitalizing on its expertise in electronics and the burgeoning quartz technology, Casio entered the watchmaking industry in the 1970s.

In 1974, it introduced its first digital wristwatch, the Casiotron. It was a groundbreaking timepiece, featuring an automatic calendar function, a first for wristwatches. The F-100, released in 1977, was another landmark product. This retro-futuristic watch, made primarily of resin, was lightweight and paved the way for the mass production of Casio watches. Throughout the 1980s, Casio continued to innovate and refine its digital watches. In 1983, the company launched the G-Shock, a revolutionary watch known for its exceptional durability. Casio subjected these watches to rigorous tests to ensure they could withstand shock, water, and other extreme conditions.

Casio hasn’t limited itself to digital watches. It offers a diverse range of timepieces, including analog and digital-analog combinations, catering to various styles and preferences. The company has also embraced radio-controlled and solar-powered technology in its watches, demonstrating its commitment to advancement. The company is synonymous with affordable, reliable, and feature-rich timepieces, and its watches have transcended mere function, becoming fashion statements and pop-culture icons.

From the iconic digital watches of the 1980s to the ever-popular G-Shock, Casio continues to be a prominent player in the watch industry.

Orient

Orient watch on checkered table
Roy P. / Unsplash

While Orient might not have the flash and attention as the previous two brands, it certainly still has plenty of positives. A subsidiary of Seiko Epson Corporation, these two brands are completely different, even if they do have a very loose connection. Orient rules the affordable mechanical section of the watch industry and can even be compared at times with Seiko. Also a historic brand, Orient first made waves when it became the thinnest self-winding watch with a day-date complication back in 1967. 

Although Orient is not as historic as the previous two watch brands, it has made significant progress. With vast options, there’s truly something for every style. However, those looking for the most significant Orient piece will find it in the Bambino, which has plenty of variations for you to find your new favorite timepiece.

Minase

Close-up on Minase Window watch
Minase

A newer brand, Minase, has already made a name for itself and has come a long way since its creation in 2005. Minase’s founding company, Kyowa and Co., is a big player in specialty cases and bracelets, a characteristic that they’ve introduced into their watches. With precision and craftsmanship, Minase watches are known for their out-of-the-norm cases that give them their unique detail. With the Japanese work behind it, Minase has already seen some big support from Japan’s former prime minister. 

Being a smaller production and brand than other Japanese and Swiss watchmakers, Minase has had to make a name for itself by doubling down on its one-of-a-kind design and attention to detail. 

Credor 

Credor watch on fabric background
Seiko Boutique

Another smaller branch of the Seiko group, Credor, is the epitome of luxury Japanese watches. While the brand is still up-and-coming, it’s anything but subtle and lowkey. Using the Spring Drive in the Seiko watches, Credor ups the craftsmanship on their watches in a newer way. With more detailed hand finishing and plenty of upgrades in the technical aspects, Credor is nothing like its Seiko counterpart. 

One of the prized releases from the Credor brand comes in its Elchi series. Specifically, Elchi II, released in 2015, seems like your typical wristwatch but its quality craftsmanship is far above the rest. With a Japanese porcelain dial and hand-painted markers, these watches are unlike anything else. If you’re keen on true Japanese craftsmanship and unique materials, you can’t miss with Credor piece.

Leslie Leon
Leslie is a Los Angeles-based writer and content creator. She is always researching and finding the latest fashion trends…
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Vacheron Constantin introduces the Métiers d'Art promo shot

Vacheron Constantin has introduced the Métiers d'Art Tribute to the Celestial, a 12-piece series celebrating the beauty and mystery of the night sky. Each timepiece features a hand-guilloché illustration of one zodiac sign and its associated constellation, marked by diamond stars and powered by the ultra-thin Calibre 2160 tourbillon movement.
The collection represents the pinnacle of Vacheron Constantin's artistic craftsmanship, combining 270 years of watchmaking heritage with innovative decorative techniques. Each 39mm white gold case is set with 96 baguette-cut blue sapphires totaling approximately 3.87 carats, creating an uninterrupted circle of light around the dial.
The series showcases the manufacture's mastery of hand-guillochage, a technique developed by Vacheron Constantin's master guillocheur that transforms traditional abstract patterns into figurative art. Each zodiac sign requires approximately 16 hours of meticulous work, involving countless hand-guilloché triangles formed from densely packed straight lines, with each triangle set at a different angle.
The four zodiac signs representing human figures (Gemini, Virgo, Sagittarius, and Aquarius) feature additional opaline details, while all twelve dials incorporate diamond-set constellations marking principal stars. The gem-setting process requires 27 hours of skilled work, with sapphires channel-set on the bezel to create the impression of floating stones.
Powering these artistic masterpieces is the self-winding Calibre 2160, comprising 188 components yet measuring only 5.65mm thick. The tourbillon movement operates at 2.5 Hz and provides an 80-hour power reserve, with a 22K gold peripheral oscillating weight allowing unobstructed viewing of the meticulously finished movement.
The dial construction involves eight separate steps, with each artisan required to preserve the work of preceding craftsmen. Movement finishing reflects Vacheron Constantin's commitment to haute horlogerie excellence, featuring perlage decoration, hand-bevelled bridges with Côtes de Genève patterns, and Poinçon de Genève certification.
The series draws inspiration from ancient astronomical traditions spanning 5,000 years, continuing Vacheron Constantin's long tradition of celestial timepieces while demonstrating how traditional métiers d'art can evolve into new forms of decorative expression.

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The four colorways represent different times of day and their interaction with ocean light. "Sunrise Orange" features a yellow-orange dial with burnt orange bezel and dark gray hands. "Daytime Blue" showcases a crystal blue dial with light blue bezel and steel hands. "Late Afternoon Green" presents an emerald dial with dark green bezel and gold hands, while "Sunset Red" displays a fire-engine red dial and bezel with gold hands.
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Originally introduced in 1965, the 62MAS marked Seiko's entry into serious diving timepieces. While the company produced waterproof watches before 1965, none possessed true SCUBA diving capabilities. The design established fundamental elements that continue influencing modern dive watch aesthetics.
Seiko revived the 62MAS design in 2020 under its Prospex collection of sport and tool watches. Since then, over a dozen references beginning with SPB have been released, making it one of Seiko's most successful modern dive watch lines.
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The poll continues through July 2025, with results expected to influence not only the winning design but potentially future fan engagement strategies across Seiko's product lines.

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Timex Waterbury Heritage against white babckground

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