Idris Elba releases new track for launch of Grey Goose Altius vodka

Elba's new track Pushing On revealed for launch of Grey Goose Altius

By Georgina Torbet July 9, 2024

GREY GOOSE Idris Elba - marcobahler

Iconic vodka brand Grey Goose is working with beloved British actor Idris Elba on the release of its latest spirit, Grey Goose Altius. The luxury vodka is being launched with a new track from Elba and a new short film, showing his creative process in the making of his new track Pushing On.

Altius is a limited edition release from Grey Goose that uses Alpine spring water and winter wheat for a smooth vodka that is aiming squarely at the luxury end of the party scene. Named for windswept mountains and icy blue skies, Altius comes in a mountain-inspired glass bottle to show off its spring water ingredients. It is filtered at a chilly -24 degrees Celsius for a smooth taste with a mineral heft from the alpine water and taste notes of green apple.

Recommended Videos

As for Elba, he has long been making music as well as acting as is known for his DJing and music production in addition to his renown for his acting roles. His new track is being launched to mark the launch of Altius as well.

“Vibrations, rhythm, music, melody… all of these things are an emotion for me,” Elba said. “I have to imagine what I want the song to do, and I get inspired by things that sound like that. Everyone speaks different languages, are different ages, different generations but as soon as you play music, it’s just one frequency.”

Grey Goose Altius will be available in 700 ml and 1.75 ml bottles. It is currently available in Europe and will be coming to bars, nightclubs, and restaurants in the U.S. in Autumn.

Topics

Liquor, Beer, Wine & Drinks

Georgina Torbet

Georgina Torbet is a cocktail enthusiast based in Berlin, with an ever-growing gin collection and a love for trying out new…

Food & Drink

Westland is releasing the ninth edition of its popular Garryana American Single Malt Whiskey

This is the ninth edition of this sought-after American single malt whiskey

Westland

American single malt fans eagerly await the release of Westland Whiskey’s Garryana each year. Well, they don’t have to wait much longer because the iconic Seattle-based distillery is set to release the ninth iteration of this popular whiskey.
Westland Garryana American Single Malt Whiskey

This 100-proof American single malt whiskey gets its name because of its maturation in Quercus garryana, a rare oak found in the Pacific Northwest. It features a mash bill of Washington Select Pale Malt, Munich Malt, Extra Special Malt, Pale Chocolate Malt, and Brown Malt. It’s matured for 60 months in a combination of virgin Garryana oak barrels, first-fill ex-bourbon carks, and first-fill ex-Oloroso sherry butts.

Food & Drink

Four Roses is releasing a new single barrel bourbon collection

To celebrate the 20th anniversary of its flagship Single Barrel Bourbon, Four Roses is launching a new Single Barrel Collection

Four Roses

Four Roses is one of the most well-known and respected names in the bourbon world. It's been crafting high-quality bourbon since 1888. While you can't go wrong with the distillery's classic (and inexpensive) Four Roses Kentucky Straight Bourbon and Four Roses Small Batch Bourbon, it shines with its single-barrel expressions.
Four Roses Single Barrel Collection

To celebrate the 20th anniversary of its flagship Single Barrel Bourbon, Four Roses is launching a new Single Barrel Collection. Along with the classic and beloved Four Roses Single Barrel OBSV, the brand is releasing three new whiskeys: OBSF, OESK, and OESO. All of these new expressions are matured between 7-9 years and utilize Four Roses' proprietary combination of mash bills and various yeast strains featuring ten different recipes. If you enjoy the first Single Barrel Collection, you can get excited because the distillery plans to release a new set annually.

Food & Drink

Beverly Spirits and Cedar Ridge Distillery collaborate on a new whiskey

Beverly Spirits is collaboratiing to make this new single malt whiskey

The Beverly

If you’re a fan of collaborative whiskeys, you’ll love the new release from Beverly Spirits and Cedar Ridle Distilling. It’s called The Beverly: The QuintEssential Edition and it’s an American single malt whiskey that was matured for at least six years before being finished in first-fill Amontillado sherry cask and French oak barrels.
The Beverly: The QuintEssential Edition

This cask strength, 116.9-proof American single malt whiskey begins with a nose of dark chocolate, fresh leather, dried fruits, and oak. The palate is a mix of dried cherries, sticky toffee, sweet sherry, cocoa, and charred oaky wood.