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Gap, MadHappy’s new 90s inspired clothing collab will make you nostalgic

By Leslie Leon Published August 10, 2024

models for Gap x MadHappy clothing campaign — Gap / Gap

Undoubtedly, the 90s are back in full force in the style trends. For a few seasons, the idea of nostalgic designs has consumed the stores, and we are seeing more of the Y2K influence when it comes to clothing. One of the biggest examples of the Y2K and 90s styles, Gap, is looking to dominate this trend and it’s doing so with one of the most exciting youth brands yet. As part of an exciting lineup of collaborations, Gap is joining forces with MadHappy for a collection of exciting retro-inspired pieces that fit perfectly with the trend, without being over-the-top. The mix of Gen Z and Y2K is alive with this collaboration that transcends generations.

Gap x MadHappy collaboration

model wearing gap hoodie — Gap / Gap

MadHappy, known for their optimistic approach to clothing and stylish designs has joined with Gap to create a 41-piece collection that combines both brands flawlessly. With pieces for children, women, and men, there’s something for everyone. Providing apparel and accessories, the Gap x Madhappy collection will be enough to deck out the entire family for the next season. However, one of the true hallmarks of this partnership is how the collection combines one of the most symbolic pieces in Gap’s history.

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Anyone aware of Gap in the late ‘90s and early 2000s will know the impact the brand’s graphic hoodies had on fashion. This staple piece became the must-have item and has slowly trickled back as the trend returned. In this collaboration with MadHappy, Gap is bringing back one of its standout pieces that will have previous customers returning. With the true aesthetic of Y2K, shoppers can expect to find everything from denim, outerwear, hoodies, and accessories. The entire collection will range from $34.95 to $158.

The collaboration of the season

Madhappy patch on T-shirt — Gap / Gap

Not only is the Gap x MadHappy collaboration a nod to the era, but their campaign equally evokes the nostalgia of the time. With a heavy influence on Gap’s 1989 “Individuals of Style” campaign, the brand is using the power of modern-day influential figures to expand its reach. Figures like Devon Lee Carlson, 070 Shake, Ottawa Kwami, Reign Judge, Stella Lucia Deopito, and Eera are participants in the campaign, which brings star power from various industries under one roof.

Fans of the Y2K style will have their chance to score one of the pieces in this limited edition range starting August 2nd. While there is no word on how long the collection will remain in stock, it’s safe to say it will be a sell-out partnership. Customers can find pieces on both Gap.com and Madhappy.com, as well as select Gap and Madhappy stores. Completing the collaboration, Gap has also announced that they will be donating to the Madhappy Foundation, a non-profit organization with a mission to raise awareness, fund research, and positively impact the mental health movement globally.

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Leslie is a Los Angeles-based writer and content creator. She is always researching and finding the latest fashion trends…

Fashion & Style

Snapback hats are cool again: Why everyone is wearing this ’90s men’s fashion trend

These 90s staples are back in 2024

Man in Travis Mathew hat and Privé Revaux sunglasses

Snapback hats are some of the most versatile and fashionable accessories in a man's wardrobe. Unlike learning how to wear a fedora, the snapback is about as simple as it gets for a man. While they began as functional additions to a baseball uniform in the 1950s to keep the sun out of a player's eyes, they soon became a beacon in urban style.
The hi-hop boom of the 1990s and the adoption of some of the biggest names in rap and R&B gave men's snapback hats life in the fashion world. Now, in the wake of a renaissance for some of millennials' favorite fashion statements, the snapback is making its comeback all over again. Austin LaBoda, Director of Marketing at Hat Club, answered a few questions as to what sparked the return of the classic.
"The rise in snapbacks represents the next trend in headwear; the snapback today has evolved past the look of a traditional fitted aesthetic with a snap closure and is now providing hat enthusiasts with an alternative canvas to express their personality and unique fashion style. The upswing witnessed at Hat Club could be attributed to the rise in fitted hats, prompting a return to snapbacks as a distinctive style statement and a way for people to stand out."

Old is new again
Of course, fashion trends are cyclical. When a style dies out, it is almost inevitable that we will see it return. Those of you who were happy to see the bellbottoms go late in the 1970s were probably horrified to see them return briefly at the turn of the century. Right around the same time, we saw the low-rise jeans make stars out of pop music starlets until the mom jeans of the 1980s stormed back. Now, the rise continues to drop steadily. If you have been paying attention in the last few years, the denim jacket jumped right off of Bon Jovi's back in the days of the hair bands, only to land on a whole new generation of admirers.

Travel

If you wear this clothing item on a Caribbean vacation, you may regret it

Close up hands of young african man packing luggage before going on vacation. Travel and vacation concept.

One of the perks of heading on a Caribbean vacation is not needing to pack much. Besides a pair of swim trunks, a few linen shirts, and some shorts to beat the hot days, there isn't much that goes into packing for a tropical location. While there are plenty of necessities like sandals and sunglasses, there is one thing you want to be sure of before heading off to your next Caribbean vacation. While it might seem odd, camouflage is the one piece you'll want to consider leaving behind before heading out on your vacation. Leaving behind your camo pieces is not about style or looks (although some would say camo should be illegal in the fashion world); it's a matter of the law.

While in the States, camouflage can be seen anywhere and can play into a street-style trend, it's considered to be illegal in many Caribbean countries. While it's unlikely you'll face grave consequences as a tourist (depending on your destination), it is an inconvenience you should avoid at all costs.

Outdoors

Everyday carry label The James Brand has a new collab for something you definitely shouldn’t carry daily

The James Brand's latest collab involves a hatchet

The James Brand is well-known for its sleek pocket knives and minimalist multitools. This Black Friday, they're breaking new ground, unveiling a collaboration that might just be the coolest ever. It's a pleasant surprise to us that The James Brand has teamed up with Adler, a renowned German hatchet and axe maker, for their newest collaboration. And no, you read that right—it's not your typical pocket-friendly gear.
The James Brand reveals a new everyday carry hatchet for their lineup
Set to launch just in time for Black Friday, The James Brand and Adler are introducing the TJB x Adler hatchet. Crafted with precision, this collaboration embodies the ethos of both brands — a commitment to quality, functionality, and timeless design. Priced at $149, this hatchet features an American Hickory handle with a non-slip coating, offering a firm grip even in the most challenging conditions. The forged steel head, complemented by a protective sheath, ensures durability and sharpness, ready to tackle any task at hand.

If you're thinking of gifting this baby to a friend or loved one, this hatchet nestles within a stunning wooden box which is perfect for gifting and secure storage.