Hennessy Cognac and Lebron James unite to launch a limited-edition expression

When it comes to leisure activities during the summer months, it’s difficult to beat the appeal of a round of yard games. What could be more fun on a hot, sunny day than besting your friends and siblings in an epic backyard brawl? I can’t think of anything.

I’m talking about games like croquet, lawn darts, bocce, ladder ball, cornhole, and more. The only thing that makes the experience better is having a frosty, refreshing beer firmly in one of your hands. But just like how you don’t enjoy every yard game, not just any beer will do.

Alcohol is the ultimate gathering tool. No matter what event you have coming up, you can almost always bet on a good drink (unless it is a baby shower; then maybe not). From the moment I joined the United States Army, I became quite familiar with the presence of Jagermeister. It was a constant pillar of our get-togethers for two main reasons. The first was that we didn’t make a lot of money, and it has always been one of the more accessible liquors when we walked down the booze aisles of the Class 6 (picture a 711 on a military post). The second reason is that it is the perfect shot drink. It never needed a mixer. It is designed to be poured as a shot straight from the freezer. However, Jager is also versatile enough to make some great cocktails. Now, the brand dropped the perfect summer upgrade with an orange twist.

Jagermeister has always been about bringing people together. – Cindy Wang Simms, CMO,Jägermeister US.

Bib & Tucker is releasing its first bottled-in-bond bourbon, and the Columbia, Tennessee brand went well past what the designation actually asks for.

Bottled-in-bond is one of the oldest and strictest standards in American whiskey. The Bottled-in-Bond Act of 1897 requires that a whiskey be distilled in a single season by a single distiller at a single distillery, aged at least four years in a federally bonded warehouse, and bottled at exactly 100 proof. No wiggle room on any of it.