Skip to main content

Y.Chroma heated up NYC Fashion Week with debut outerwear collection

Menswear statement maker will now keep you warm and stylish

Y.Chroma Altavista Jacket
Y.Chroma

Y.Chroma is a brand that specializes in helping men find their voice. While society tells us to sit down and be silent, Y.Chroma believes we should stand up and speak up. Ditching the blues and grays of our usual subtle wardrobe for something with more personality is part of the process the company lives by. Now, the company is looking to keep it going even as the temperature drops by launching its first-ever outerwear collection.

“Outerwear is the final layer that completes a man’s wardrobe,” said Founder and Creative Director Max Israel. “It’s the most visible piece but also the one that carries the most adventure and versatility. Our goal is to merge that adventurous spirit with the quality our customers expect from Y.Chroma. Showing this collection for the first time at New York Fashion Week was an incredible opportunity to showcase that vision on a global stage.”

Recommended Videos

Make a statement with the new Y.Chroma outerwear

Y.Chroma Varial Jacket
Y.Chroma

The collection offers six parts of the line, including five new offerings and two new colorways of a brand icon. The five new pieces include three puffer jackets, a field jacket, and a versatile piece with removable sleeves and hood. The bestselling Varial shirt jacket will also get two new colorways, Sunburst and Snowcloud.

“Our outerwear is for the man who values both comfort and distinction,” said award-winning designer Nikolay Pachev, the brand’s principal designer. “We’ve taken a lot of care to create pieces that feel as good as they look, with technical features and luxurious fabrics that hold up in any environment.”

Mark McKee
Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…
Rothman’s NYC celebrates a year of NEXT
Will Giddon looks to the future for his family legacy
Rothmans NYC storefront

A year ago, Rothmans NYC, a staple in the greatest city in the world, expanded its legendary offerings to men of the Big Apple by showcasing younger and up-and-coming brands to a new customer base. Called Rothmans Next, it took on a more casual and laid-back aesthetic with a New York coastal vibe to appeal to a new crowd. Ken and Will Giddon, descendants of the original Harry Rothman, look back at their experiment and to what comes next.
“After a year of operating Rothmans Next, we’ve gained invaluable insights into the evolving preferences of our customers," says the younger Giddon. "We successfully attracted a diverse audience, demonstrating that a blend of classic craftsmanship and contemporary styles at an affordable price point resonates with everyone. We’ve loved the chance to partner with new fashion-forward brands that embody different sides of modern menswear. Our customers expressed appreciation for the accessible price point, allowing them to explore stylish options without breaking the bank."

Looking ahead

Read more
Wax London keeps you stylish even at home
English-based brand debuts first loungewear
Wax London Loungewear top

We love the opportunity to get out into the world and experience all it offers. We love seeing new things, trying new things, and learning new things. And, then, there are some days when we would instead order the most unhealthy things we can find on Uber Eats, turn on a comfort show on Netflix, and get reacquainted with our favorite show. Having a lazy day is an underrated luxury we love to experience, but that doesn't mean we must sacrifice style. Sure, we can just lay around in dirty sweats and be completely useless all day. Or we can still find ways to capture our style and feel good about ourselves even at home. That is where Wax London comes in with the launch of their newest project.
The release of their debut loungewear

Wax London is particularly known for its stylish overshirts, which keep you effortlessly warm (and cool at the same time) on your outings. They are loved by celebrities like Bradley Cooper and are top-notch in the overshirt category. So, it is no surprise they branched out to cover the indoor need for effortless warmth and style. The new collection gives us the Ripley Shirt and Hutton Trousers, each in four designs in matching sets. The patterns offered are striking black paisley as the most unique and three more classic loungewear looks in a wide stripe, a royal stewart plaid, and a dark solid. Each of these offers comfort and style to your day at home.

Read more
The North Face Expanding in NYC
The outdoor giant opens a new store and expands flagship
the north face new store storefront

The North Face is perhaps the biggest name in the outdoor space. They have helped thousands of people climb mountains, hike the wilderness, and explore the unknown. While they began in California with stores in San Francisco and Stanford (with Grateful Dead playing at an opening, no less), they eventually landed a flagship store in Manhattan to capture the urbanites' imagination and spark their spirit of adventure. Now, the company is expanding that flagship store and adding a new store in Williamsburg, Brooklyn, to widen their already large footprint even more.
More for NYC in 2025

The iconic outdoor brand's first Williamsburg store concept will feature a dedicated Renewed shop-in-shop, hardware, and nature-inspired elements. The store will offer customers a robust product assortment highlighting the best of snowsports, men’s, women’s, kids, and accessories, including footwear, a critical growth area for the business. The expansion of the Manhattan store will feature 20,000 square feet of The North Face and keep the store rooted in the city.

Read more