Skip to main content

The modern photographer has a new jacket from Leica and AETHER made just for them

Meet the jacket behind the lens

AETHER x Leica Reporter Jacket
AETHER

Have you ever seen a photo in National Geographic, in a movie, on a website, or on Instagram that completely blew you away? Maybe it was a close-up of a wild animal. Or a shot from a war-torn village. Perhaps it was in the middle of an expansive landscape, the top of a mountain, or from a boat in the middle of an ocean. The point is that someone was there to press the button. Photographers go to some of the planet’s most dangerous and remote locations to capture the world for us through a lens. AETHER Apparel is a clothing company built on getting you to those locations with the right coat to keep you warm and dry. Now, they have paired with Leica to bring you The Reporter Jacket, the new companion for photographers willing to go anywhere for the right shot.

“This jacket is the result of countless design discussions starting with Steffen Keil at Leica AG, AETHER’s purpose-driven approach to outerwear, field testing, and guidance from an incredible roster of photographers,” says AETHER co-founder Jonah Smith, who also provided input on the design from his own experience as a photographer. “We’re proud to have designed a jacket that perfectly balances the practical features that a photographer needs with the refined silhouette that they want. For me personally, this project is a dream come true, as I’ve been using Leica cameras for 25 years.”

Recommended Videos

Made by photographers for photographers

AETHER x Leica Reporter Jacket
AETHER Apparel

Photographers don’t just inspire this jacket. It was created by collaborating with four ambassadors to Leica. People who have done the work and gone where most won’t for a photo. Including two-time Grammy-Winning Producer, Art Director, Designer & Photographer, Mathieu Bitton. “Finally, having the ultimate jacket to work anywhere in the world and under any condition, with pockets for anything I need to work with, is a game changer for me and any photo enthusiast,” says Bitton. “Working with AETHER has been a very rewarding experience as they truly understand apparel that is not just great looking but extremely useful and of the highest possible quality. The Reporter Jacket is a perfect companion to my camera collection and a tool I will use on all my travels.”

“We’re committed to evolving the craft of photography and making it more accessible for photographers,” says Mike Giannattasio, President of Leica Camera North America. “By partnering with AETHER, we’ve created a product that helps photographers carry everything they need efficiently in the field. The AETHER x Leica Reporter Jacket combines craftsmanship and functionality to truly enhance the photographer’s journey—which is what matters most to us.”

AETHER x Leica Reporter Jacket

Mark McKee
Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…
Wax London keeps you stylish even at home
English-based brand debuts first loungewear
Wax London Loungewear top

We love the opportunity to get out into the world and experience all it offers. We love seeing new things, trying new things, and learning new things. And, then, there are some days when we would instead order the most unhealthy things we can find on Uber Eats, turn on a comfort show on Netflix, and get reacquainted with our favorite show. Having a lazy day is an underrated luxury we love to experience, but that doesn't mean we must sacrifice style. Sure, we can just lay around in dirty sweats and be completely useless all day. Or we can still find ways to capture our style and feel good about ourselves even at home. That is where Wax London comes in with the launch of their newest project.
The release of their debut loungewear

Wax London is particularly known for its stylish overshirts, which keep you effortlessly warm (and cool at the same time) on your outings. They are loved by celebrities like Bradley Cooper and are top-notch in the overshirt category. So, it is no surprise they branched out to cover the indoor need for effortless warmth and style. The new collection gives us the Ripley Shirt and Hutton Trousers, each in four designs in matching sets. The patterns offered are striking black paisley as the most unique and three more classic loungewear looks in a wide stripe, a royal stewart plaid, and a dark solid. Each of these offers comfort and style to your day at home.

Read more
Y.Chroma heated up NYC Fashion Week with debut outerwear collection
Menswear statement maker will now keep you warm and stylish
Y.Chroma Mazarin Jacket

Y.Chroma is a brand that specializes in helping men find their voice. While society tells us to sit down and be silent, Y.Chroma believes we should stand up and speak up. Ditching the blues and grays of our usual subtle wardrobe for something with more personality is part of the process the company lives by. Now, the company is looking to keep it going even as the temperature drops by launching its first-ever outerwear collection.

“Outerwear is the final layer that completes a man’s wardrobe,” said Founder and Creative Director Max Israel. “It’s the most visible piece but also the one that carries the most adventure and versatility. Our goal is to merge that adventurous spirit with the quality our customers expect from Y.Chroma. Showing this collection for the first time at New York Fashion Week was an incredible opportunity to showcase that vision on a global stage.”
Make a statement with the new Y.Chroma outerwear

Read more
The North Face Expanding in NYC
The outdoor giant opens a new store and expands flagship
the north face new store storefront

The North Face is perhaps the biggest name in the outdoor space. They have helped thousands of people climb mountains, hike the wilderness, and explore the unknown. While they began in California with stores in San Francisco and Stanford (with Grateful Dead playing at an opening, no less), they eventually landed a flagship store in Manhattan to capture the urbanites' imagination and spark their spirit of adventure. Now, the company is expanding that flagship store and adding a new store in Williamsburg, Brooklyn, to widen their already large footprint even more.
More for NYC in 2025

The iconic outdoor brand's first Williamsburg store concept will feature a dedicated Renewed shop-in-shop, hardware, and nature-inspired elements. The store will offer customers a robust product assortment highlighting the best of snowsports, men’s, women’s, kids, and accessories, including footwear, a critical growth area for the business. The expansion of the Manhattan store will feature 20,000 square feet of The North Face and keep the store rooted in the city.

Read more