Skip to main content

Pure Madness Brewery Group launches beer trio for winter

Two new IPAs and a lager

Roadhouse Haze King IPA.
Roadhouse Brewing Co.

The group behind crafty west coast labels Roadhouse Brewing Co. and Melvin Brewing just dropped three beers for winter. What are they? Two IPAs and a crisp lager.

Parent company Pure Madness Brewery Group oversees the two labels above. The new beers include Roahouse’s Haze King Hazy IPA and Loose Boots Après IPA and Melvin’s Jackson Hole Lager. The first beer is brand new while the latter pair is part of a seasonal re-release, the Loose Boots dressed in a new label.

Loose Boots Lager.
Melvin Brewing

An homage to ski season, the release comes just in time for heavy snow and hitting the slopes (not to mention après ski drinks). All the beers come in at 5% ABV or less, making them great for in between runs on the slopes or after a day on the mountain. While we love a good barrel-aged beer, the colossal style is best reserved as a great nightcap drink.

Recommended Videos

The new beer was made in partnership with Jackson Hole’s Snow King Resort and made with hops like El Dorado, Mosaic, and Srata. Both labels know winter sports, as Melvin is based in Wyoming while Roadhouse is set in Jackson Hole.

“We’re stoked to team up with Snow King Resort to bring Haze King to life—it’s the perfect brew to toast your turns on Jackson’s ‘Town Hill,’” notes Pure Madness co-founder Gavin Fine. “Between this collab, the return of Jackson Hole Lager, and Loose Boots rocking a fresh new look, we’ve got your après lineup dialed for ski season.”

The beers are available in select spots in the west and more info can be found on the brands’ wesbsites.

Mark Stock
Mark Stock is a writer from Portland, Oregon. He fell into wine during the Recession and has been fixated on the stuff since…
Sierra Nevada brews up two limited-time beers
New IPAs from the craft leader
Sierra Nevada Hop Tropical IPA.

Sierra Nevada has released a pair of new beers this month. The west coast brewery officially debuted Rad Little Thing and Hop Tropical IPA.

Rad Little Thing is a continuation of a popular series and, stylistically, a west coast hazy IPA. Meanwhile, the Hop Tropical IPA is pretty much what it sounds like: a seasonal winter release evoking a getaway to paradise.

Read more
Athletic Brewing and Food52 issue collaborative beer
A Belgian White near beer
Athletic Host & Toast NA beer.

The latest in a long line of drinks industry collaborations involves Athletic Brewing Co. and Food52. The two companies have partnered to release Host & Toast, a non-alcoholic beer crafted in the style of a Belgian white.

Teaming up is the nation's leading NA beer producer and Food52, a kitchen and home brand. The beer boasts a citrus profile, with notes of pepper and sips great on its own or blended into a mocktail.

Read more
Coors Light is doing beer bows for the holidays
A bow with a little extra
coors light dropping beer bows bow2

From classic Clydesdale cans to fireplace beer dispensers, there's a festive theme running through the big beer brands at the moment. Coming in right on cue is Coors Light, which has dropped its beer bows in an effort to make average gifts all the better.

The idea is to brighten up those lesser gifts, from socks to staplers. The bows include QR codes giftees can scan for promos and other perks through Coors. First launched earlier this month, the bows will be on sale for a limited time, for those looking to get into the spirit. Coors says bows ordered by the 15th will arrive by Christmas.

Read more