Skip to main content

The Fatback Collective is Changing Barbecue

Chances are you’ve never heard of the Fatback Collective. However, if you love barbecue and appreciate sustainable living, you’re going to want to know everything there is to know about this innovative group.

The Fatback Collective formed in 2011 when James Beard Award Winner, Donald Link, was in the process of writing his second cookbook and wanted to include a section on the Memphis in May Barbecue Cooking Contest. So, he approached his friend, Nick Pihakis (owner of one of the South’s most prestigious restaurant brands, Jim ’N Nicks), and the two decided to register together for Memphis in May—in the “Whole Hog” portion of the competition.

Recommended Videos

In researching the contest, Pihakis said, the two were surprised to find that “most people who entered altered the pork with different solutions and brines and used charcoal and not wood.” Instead, Link and Pihakis wanted to use a breed of hog that wouldn’t require any alterations and they wanted to make their own wood charcoal out of logs they burned. So, they started a series of dinners and assembled a team of chefs, pitmasters, pork experts and writers—a group of people who had met through the Southern Foodways Alliance and wanted to “do things the right way,” Pihakis explained.

The team came in third at the 2011 Memphis in May Contest proving, as Mr. Pihakis believes, “that you don’t have to alter pork to come out with a product that is tender, juicy and flavorful; you just need to use the right breed, raise the animal right and cook the meat the right way.”

However, the goal of the Fatback Collective isn’t to compete, but to learn about the best ways to raise and prepare their food and then teach and lead others by example. Pihakis recently traveled to Uruguay and admired the simplicity of the cooking techniques and the very basic, natural way the pigs were raised on the farms. The experience made Pihakis and other members of the Collective realize how frequently American chefs can complicate their dishes and preparation processes.

Image used with permission by copyright holder

As a member of the Collective, Pihakis has purchased a processing plant in Alabama that he supplies only with hogs raised from a growing infrastructure of local farmers. Pihakis wants to create a trusting relationship with these farmers so they know they will always have somewhere to go with their livestock.  The pork products made at the processing plant will then be shipped and sold in stores such as Whole Foods and Kroger’s and be available for the average backyard barbecuer.

By the end of the year, Pihakis hopes to have partnerships with at least ten local farmers and to be supplying pork from his processing plant to not only the Jim ’N Nicks restaurants, but to the restaurants and enterprises of the rest of the Fatback Collective members.

Pihakis may be at the cutting edge of the sustainable food industry, but he still has tips for those of us who enjoy cooking barbecue at home. “Part of the fun,” Pihakis says, “is experimenting. I like to get a good rub and use my Big Green Egg grill and cook it low and slow.”

And what about sauce? “Anything with vinegar and pepper to really bring out the flavor. Just make a simple sauce, cook your meat low and slow, grab a cold beer and kick back.”

Amanda DePerro
Former Digital Trends Contributor
Amanda DePerro is a Midwest-based freelance writer and journalist who loves video games, gardening, and true crime. She is a…
Classic cocktails for appreciating your high-end rums
Simplicity is key for showcasing fine spirits
classic rum cocktails diplomatico manhattan 1

Sometimes, simple is better. While there's absolutely a place for elaborate, complex drinks that use tons of ingredients for complex and deep flavors, when you are looking for drinks to show off your finest spirits, you should stick to classic, paired-down recipes that allow the flavors of a fine spirit to shine. After all, the classics have remained popular for a reason.

In that vein, rum brand Diplomático has a trio of classic cocktail recipes adapted to show off the flavors of its offerings. These recipes feature Diplomático Mantuano, a blend of Venezuelan rums that's perfect for elevated rum cocktails. So if you're after a delicious drink to make use of a fine rum, then these recipes should be first on your list.
Rum Manhattan

Read more
The charcuterie board trend gets a makeover: What’s different about it in 2025
How to elevate your charcuterie board in 2025
charcuterie board

Charcuterie boards have been around for decades but became a major food trend in 2023 and 2024. I enjoy making a charcuterie board (or attending a party to find someone else has made one). It's like an art; no two charcuterie boards are the same. Plus, who doesn't love cheese, meat, and fun toppings?

In 2025, charcuterie boards are still around, yet in a refreshed, upgraded form. Lauren Eni Canseco, CMO and Executive Vice President of Brand Strategy for Dietz & Watson (D&W), said 2025's charcuterie boards are all about "cleaner ingredients, smarter choices, and total customization." Lauren shares what's driving the demand for cleaner ingredients and why charcuterie board trends are changing in 2025.

Read more
Brugal Rum is launching an ultra-premium rum for $3,000
Brugal Rum is releasing its most expensive expression to date
Brugal

Rum drinkers know about the appeal of Dominican Republic-made Brugal Rum. This timeless brand has been crafting award-winning rums for the last 135 years. You can’t go wrong with a bottle of Brugal Rum Anejo, Brugal 1888, or Brugal Extra Viejo. All are complex, sippable, mixable, and surprisingly inexpensive.

But the beloved brand doesn’t stop simply with notable flagship expressions. It also drops limited-release rums from time to time. Recently, the iconic brand announced the launch of its most premium expression to date called Andrés Brugal Edition 02.
Andrés Brugal Edition 02

Read more