Skip to main content

Grooming Guru: David Frossard of Liquides Imaginaires and Frapin Fragrances

grooming guru david frossard of liquides imaginaires and frapin fragrances davidfrossard
Image used with permission by copyright holder
When you picture a perfumer, a heavily inked, bearded dude who spends his free time getting into fighting shape, literally, doing Muay Thai is probably not who comes to mind. But David Frossard is nothing if not defying expectations. The Parisian is a man of many passions and perfume is one of them. Along with Philippe de Meo, Frossard founded niche perfumery, Liquides Imaginaires and he also lends his prodigious talents to the storied fragrance house Frapin. Here the olfactive master answers queries about what smells inspire him, his grooming must-haves, and why he consciously chose to go the hirsute route.

What was the first fragrance you ever wore?

My first fragrance was Pour Monsieur de Chanel, which was my grandfather’s perfume—a very chic Chypre. I still love this fragrance because it reminds me of him. It’s very elegant.

What is your earliest scent memory?

I remember the smell of the Corsican shore, where I traveled to each summer as a child.

What are your favorite smells and why?

That mixture of salt, sand and bushes—a very typical olfactive mix.

When coming up with fragrance ideas, what are you inspired by? 

When I begin working on a fragrance, my first source of inspiration is the story I want to tell. Our fragrances are very figurative…like books they are telling a tale and creating a sense of mystery.

Liquides Imaginaries Eau de Parfums, $210 each, barneys.com
Liquides Imaginaries Eau de Parfums, $210 each, barneys.com Image used with permission by copyright holder

Which destinations have inspired you the most?

All destinations have their own olfactive print—even cities like New York and Paris, but I would say Africa. With the intensity of the heat in Africa, the smells are very concentrated. That is where I discovered that a strong smell can also be magical.

Which one of your fragrances is the most meaningful to you?

L’humaniste from Frapin. It’s a fresh but very stylish fragrance…simple yet very elegant, which is a difficult combination to achieve.

Lhumaniste
Image used with permission by copyright holder

Besides applying scent, what else does your grooming regimen entail?

I use some David Mallett Salt Spray in my hair. David is the best hairdresser. He’s Australian and based in Paris.

What’s always in your dopp kit?

I have something to clean my glasses, which are a very important part of my style. I tend to choose styles that are more cool or intellectual looking. And I use the beard balm from David Mallett and all of the miracle products from Skeen.

How long have you had a beard?

I started my own business at 32. I needed to look older at that time to be trusted by my partners.

Katie Dickens
Former Digital Trends Contributor
Katie Dickens is a Manhattan-based beauty and grooming writer. She has held staff positions at Glamour, In Style, People…
Electric shaver vs. razor: Which is better for your face?
An answer to the age old question of which shave method is better
Bald man shaving face over sink

Whether you are the kind of guy who likes to rock the clean shaven look while you conquer Wall Street in a suit, or you are the kind of guy that likes to sport the long and thick mane of a beard while you work outdoors, you have to shave your face. Shaving all over or simply shaping your beard means you are involved in the age-old question of electric shaver vs razor. Of course, which you choose has a lot to do with your lifestyle.

Just like trying to decide what the best shoes are for you, or electing to dive into what the best suits are for you, it all comes down to the kind of lifestyle you lead. If you are an outdoorsman, you have very specific needs for your shave routine. It needs to be fast and portable. If you are a man with a love of luxury, then you may love to take your time with a solid routine. That may even be the kind of self-care you need to center yourself in the morning.

Read more
Dr. Squatch just launched their first-ever body wash — here’s what it’s like
Dr. Squatch might be famous for their bar soaps, but their new shower gel is perfect for anyone who prefers a body wash.
A collection of Dr. Squatch shower gels

Most guys probably already know the brand Dr. Squatch. If you go to the men’s aisle you’ll see their deodorants, face washes, and most notably, their bar soaps, which are famous for having tie-ins with big franchises like Star Wars, Harry Potter, and the MCU. Surprisingly, one thing Dr. Squatch didn’t have until now is a shower gel. Their new body wash collection launched on September 13 and comes in four scents: Coconut Castaway, Fresh Falls, Pine Tar, and Wood Barrel Bourbon.

The Manual was able to try out one of their shower gels before its launch, and after showering with their wood barrel bourbon body wash for over a week now, here are my thoughts.

Read more
The best men’s grooming products for your beard: A 2024 guide
Here's the routine to keep your beard looking in top shape
Man with a beard standing on the beach.

Your beard is a part of your aesthetic ... your look that people know you by. The manly appearance of a good face mane is one of the most stylish aspects for men today. And yet, some of us just can't seem to get the look right. You could be going for something resembling stubble more than anything else. Or you could be looking for a long and flowing beard. Either way, you need the right grooming products to get the job done.

Luckily for you, we have pulled straight from the annual The Manual Grooming Awards to put together the best step-by-step routine to get your beard looking as good as you do.
Pre-shave routine

Read more