INDOCHINO Pledges to Suit Up 25,000 Grooms for Free

By Ann Binlot Published February 28, 2018

Around 6,200 weddings are taking place at any given time in North America each day. That means there are a lot of grooms and groomsmen who need to get suited up. Vancouver-based custom suit maker INDOCHINO made an ambitious pledge to suit up to 25,000 grooms for free in 2016. Of course, there’s a catch, but it’s an easy one: “Any groom whose wedding party of four or more groomsmen is outfitted by INDOCHINO will receive his own made to measure suit free of charge.”.

Here’s How It Works:

Recommended Videos

Step 1. Schedule an appointment at one of INDOCHINO’S seven showrooms for the groom and his groomsmen.

Step 2. A Style Guide will personally work alongside the wedding party to design each suit in INDOCHINO’s Groom’s Lounge – a dedicated space to relax and enjoy the experience. Get measured, browse from an incredible range of suit, tuxedo and shirt fabrics and select customizations that include lapel, lining, buttons, collar, cuffs, monogram, and more.

Step 3. Grooms and groomsmen can expect delivery within 4 weeks, at which time INDOCHINO will invite the wedding party back to the showroom to ensure a perfect fit and complete satisfaction.

Grooms and groomsmen can visit any one of INDOCHINO’s seven showroom locations in New York, Beverly Hills, San Francisco, Boston, Philadelphia, Toronto and Vancouver.

“A wedding is one of the biggest days in a man’s life and we want to ensure the groom and his groomsmen will look and feel their best on the big day. Of course, if we can help remove some of the stress of wedding planning with a free suit – we’re happy to help,” said Drew Green, CEO of INDOCHINO. “From the moment a groom steps into our showroom to when his party’s coordinated, picture-perfect outfits are delivered, every INDOCHINO customer will feel the made to measure difference.

Who wouldn’t want a custom-made suit for their wedding day? How could anybody turn down an offer that good?

For more information, visit indochino.com.

Former Digital Trends Contributor

Ann Binlot is a New York-based freelance writer who contributes to publications like The Economist, Wallpaper*, Monocle…

Fashion & Style

Draft Kings teams with NHL to bring the fans best friend for this season

dress the part during the game and beyond

Draft Kings x NHL shirt

The 2024/2025 NHL season is underway. And while the league looks a little different this season with the Arizona Coyotes' departure and the new Utah Hockey Club's arrival, fans' desire to support their team with attractive gear is more intense than ever. That is why Draft Kings put together a new collaboration with the league to bring a new line of fan gear perfect for this season. The Draft Kings x NHL collection arrived yesterday, with 32 teams and a whole new way to be a fan.
“With the hockey season currently underway and the Winter Classic only days away, we are excited to collaborate with the NHL to launch original, co-branded apparel items for all 32 teams that both fans of DraftKings and the NHL can enjoy,” said Megan Ryan, Vice President of Channel Marketing, DraftKings. “The collection harnesses the passion of hockey fans everywhere, giving them an opportunity to rep their favorite team in style.”

32 teams, 32 fanbases

Fashion & Style

Newest CAT collaboration collection sells out in first week

It was extremely popular and took no time to sellout

CAT x ASSC feature

CAT is as tough as you are. CAT has something for you, whether you are on a construction site, keeping the streets safe, or doing any other hard work vocation. They are the pinnacle of workwear and combine movability with durability while also never sacrificing what looks excellent as well. Then, some collaborations stand above the rest. Most recently, they collaborated with an MLS star to create a great-looking functional collection. However, the latest collaboration from CAT dropped on December 14th and may be the most popular yet, as it sold out in under a week. While the love for a short-run limited edition keeps these happening regularly, we can't lie and say we wish this one had gone on a little longer. We weren't quick enough, but for CAT x ASSC, it is a good problem to have.
Gone in a heartbeat

What made the collaboration so intriguing is the partly the other half of the creative collective. Anti Social Social Club began just under a decade ago when the founder, Neek Lurk (Andrew Buenaflor), used the creative aspect of the brand as an emotional outlet for his depression. Launching it on Twitter and becoming a viral statement of support for emotional health, the brand blew up and has been enjoyed by celebrities such as Kanye West and BTS. They do a lot of collaborations, so it is no surprise that the combination of their streetwear aesthetics combined with CAT's workwear reputation caused this collection to fly off the shelves. We will have to keep our ears to the ground for more coming down the pipe.
CAT x ASSC

Fashion & Style

One of Clark’s most iconic Moc Boots is now your favorite work boot

Clark's, DAIWA release new work boot

black suede clark's with gaiters

Everyone knows that Clark’s has a history of creating quality boots that last. However, in their latest collaboration, the footwear company is taking their premium construction to the next level with a rugged work boot you can count on. Along with Japanese outdoor apparel brand Daiwa Pier 39, Clarks has created the ultimate work boot that mixes comfort with stability in a design you’ll recognize. Drawing inspiration from fishing gear, this new collaborative boot is made to withstand any rugged environment and harsh winter you may experience. This new boot is a stylish way to upgrade your footwear for the season in all senses, providing Clarks’ same quality materials and construction with new features.
Clark’s x Daiwa Angler’s Walabee GTX SPs

Made to function in urban and outdoor environments, the Angler’s Walabee GTX SPs prove that you don’t need to sacrifice style to have everything you need. The boots utilize a waterproof and breathable GORE-TEX lining for ultimate protection against the elements and offer a double-layered suede vamp and a lightweight Vibram sole to increase the design’s durability. If these features aren’t enough to protect you, the shoes come with an attachable GORE-TEX gaiter that can add another layer to your look. This boot has everything you need for style and use like waterproof zippers, lace buckles, and reflective laces. Using the best materials for outdoor use, there’s no worry that you’ll be safe in your Clark’s. Now available via Haven for $444, these boots come in a classic black cowhide suede. With the classic look of a Moc Boot, this shoe is perfect for taking you from rugged work environments to an evening out on the town.