Need Supply Co: Turning 20 In Style

By Marla Milling Published November 22, 2016

need supply — Image used with permission by copyright holder

A 20-year anniversary deserves a big celebration and that’s exactly what Need Supply Company has done. The e-commerce retailer has stepped out of the online world to open its first brick and mortar location in its hometown of Richmond, Virginia.

The atmosphere emphasizes the company’s cozy minimalism, which promotes focusing on individual pieces in its collection.

Recommended Videos

When this company started out, it was known as Blues in reference to its vintage Levi’s, but the name evolved as the business grew to become the go-to destination for curated lifestyle products and high end clothing from Indie designers and global brands.

The company launched its online shop in 2008. Now, with the opening of its flagship store, the company carries more than 500 brands covering contemporary to luxury menswear, home, beauty and activewear.

If you can’t make it to Richmond, you can still benefit from an impressive online inventory. It’s great for buying gifts as well as giving hints about what you want to see under the tree. You can quickly filter items by price, brand, style, size and color.

There’s an eclectic mix of items here—the traditional coats, scarves and shirts mixed in with skateboard decks, stylish watches, grooming kits, beard oil, candles, rugs, and more.

We’ve picked out a few items to showcase from their inventory:

The Laurel Plain Toe Boot

The Laurel Plain Toe Boot — Image used with permission by copyright holder

Crafted out of Black Shell Horween Genuine Shell Cordovan, it features a round toe, shine leather uppers, double waterlock outsole, and all black eyelets. Retail $730.

Woolrich John Rich & Bros. Arctic Parka

Woolrich John Rich & Bros. Arctic Parka — Image used with permission by copyright holder

You’ll definitely beat the chill in this hooded parka. There’s a button down storm flap, two fleece-lined hand pockets, two fleece-lined patch pockets, two interior pockets with velcro closures, ribbed cuffs and fully lined. Retail $695.

The Avid Explorer Body Kit

The Avid Explorer Body Kit — Image used with permission by copyright holder

Made by Aesop, this kit includes Resurrection Aromatique hand balm, Resurrection Aromatique hand wash, A Rose By Any Other Name body cleanser and Rejuvenate Intensive Body Balm. Retail $110.

Former Digital Trends Contributor

Marla Hardee Milling is a full-time freelance writer living in a place often called the Paris of the South, Sante Fe of the…

Fashion & Style

The C by Romain Gauthier is here in an all-black dial

An all-black dial presented in two different designs

C by Romain Gauthier

A new and stylish C line model is here in two different designs!

After manufacturing mechanical pieces for 16 years, Romain Gauthier finally dipped its toes into a new niche with the C line. In the past three years, the brand introduced different variants of the C model into the market, some with titanium casings and others with platinum casings.

Fashion & Style

Street fashion decoded: A breakdown of the styles you need to know

Clock out for the height of street fashion

Man in brown jacket sitting in nature

We spend a lot of time on the subject of how to dress — wearing the best suits and getting them to fit the right way, making a great first impression by having the highest-quality garments and the best grooming products. But one thing we don't always talk about is taking who you are inside and letting it shine through. Sure, almost every piece of style advice we give here carries with it an element of personal messaging. But there is one way that you can do that without having to overthink it. You can embrace street fashion.

Sneakerheads. Surfers. Skaters. Ballers. There are so many versions of street fashion, or streetwear, depending on how you want to refer to it, that it can get hard to keep them straight. But the crux is that this is defined as anything worn by people in a casual setting, usually representing a subculture they belong to, be it punk rock, hip-hop, skaters and surfers, or athletics. Typically, those who embrace this clothing category are younger (in their 20s) and live in urban areas more than rural ones. But now that social media has taken off, these looks and these subcultures are reaching every corner of the globe.

Fashion & Style

Omega rolls out the Seamaster Aqua Terra Gradient Turquoise edition

This Omega watch blends blue and dark shades in an an interesting manner

Omega Seamaster Aqua Terra 150 M Turquoise

Omega has been introducing iconic watches to the market, from the Seamaster Diver 300M to the Speedmaster Pilot — Christmas came early this year with these new watches.

The brand also added another timepiece with a stylish dial to the Seamaster Aqua collection, popularly known as the Gradient Turquoise edition. For starters, timepieces in the Aqua collection have always been quite stylish, thanks to the sporty allure.