Say Hello to Project Sparta, Aston Martin’s New Monster Truck

By Miles Branman Published January 2, 2020

You could say Aston Martin is on a product-launching roll these days. In three years, the British luxury carmaker has introduced three variants of its DB11 grand tourer and a new Vantage. Before long, we’ll also see a new Vanquish and the company’s first SUV, the DBX.

While impressive, none of these vehicles can contend with the automaker’s latest act. On Sunday, April 1, Aston Martin unveiled Project Sparta, a monster truck based on the forthcoming DBX. You read that right: Aston Martin is getting into the monster truck game. Set to compete in America’s Monster Jam, Project Sparta will square off against such legends as Grave Digger, Big Kahuna, Ice Cream Man, and Jailbird.

aston martin project sparta — Image used with permission by copyright holder

Monster Jam will become Aston’s third motorsports endeavor of late, joining bids in Formula One and the FIA World Endurance Championship. Developed under the guidance of David King, vice president special operations officer andpresident of Aston Martin Racing, Project Sparta will use the same 6.5-liter, naturally aspirated V12 designed for the recently unveiled Valkyrie AMR Pro, producing 1,100 horsepower. You need a whole lot of grunt to move those massive tires.

Recommended Videos

Aston Martin says the build is part of the company’s “Q by Aston Martin Commission,” and Project Sparta is being constructed for a private owner. At the customer’s request, three-time Le Mans winner and Aston Martin Racing Works driver Darren Turner will compete in all Monster Jam events in 2019. Let the record show that if Turner is busy, I will happily sub in.

“Winning the 24 Hours of Le Mans was a real thrill last year, but when I heard about this opportunity I just couldn’t say no,” said Tuner. “I hope the guys line up a great selection of cars for me to tear apart, because I’m sure this monster truck will really do the business”.

An Aston Martin monster truck is so bonkers, so spectacular — we really wish it were happening. Alas, as you’ve no doubt suspected, this is one brilliant April Fool’s joke from a company that’s known for taking performance and luxury very seriously. If, by some miracle, Project Sparta is built (by an overzealous engineer), we’ll be sure to let you know.

Miles Branman developed a passion for cars early on thanks to a neighbor’s collection of rare and exotic vehicles. What…

Auto

Aston Martin Residences Miami: Limited availability, luxe interior, and 0 wheels

You can now live in an Aston Martin

Aston Martin's Miami Residences

The name Aston Martin may make you think of speed or spying, but it’s styling that’s always set the brand apart from its competitors. While many manufacturers can go a bit barebones with their performance models, Aston Martin still somehow includes a truly luxurious interior with everything it builds. If you want to spend your life inside an Aston, you now can—sort of. The British car maker has decided to turn its hand to construction and now has a condo building in Miami.

A total of 391 Aston Martin condominiums have been built inside a 66-story building situated where the Miami River meets the Biscayne Bay. The total number of condos is about on par with one of Aston’s limited-run cars. Aston claims its sail-shaped condo building is the tallest all-residential structure you’ll find south of New York City.

Auto

Aston Martin doubles down on ICE with new V12 engine: All will be vanquished

Aston Martin introduces a new era of V12 gas engines

Aston Martin launches a new V12 engine for upcoming flagship and limited edition models.

Calling it "The Dawn of A New V12 Era," Aston Martin unveiled a new V12 engine on May 1, 2024. The 12-cylinder turbocharged engine will power upcoming flagship and limited edition models beginning later in 2024.
Why the Aston Martin V12 matters
Dawn of a new V12 era | All Will Be Vanquished

Happy 25th Anniversary. Aston Martin's first V12 was a 5.9-liter, naturally aspirated gasoline engine introduced in 1999 for the Aston Martin DB7 Vantage. The new turbocharged engine continues the 25-year V12 lineage for Aston Martin.

Auto

The 2025 Aston Martin DBX707 gets a stunning interior upgrade with enhanced tech

The world's fastest SUV gets an interior makeover

Front seat interior shot of seats and dashboard of Aston Martin DBX707 with blurred city street lights visible through the windshield.

Aston Martin released the details on the upcoming 2025 DBX707 luxury performance SUV. The ICE powertrain and mechanicals remain largely the same as the current model, with good reason, but Aston Martin focused on elevating the next DBX707's interior and infotainment technology to an even higher level of luxury. Aston Martin delayed its first EV in favor of customer preferences, but the gorgeous interior in the new DBX707 shows the famed automaker isn't shy about pushing forward.
2025 Aston Martin DBX707: why it matters

Aston Martin has crafted luxurious performance vehicles for over a century, blending style and power for a clientele with demanding standards. With its continued competitive presence in the 2024 F1 racing schedule, Aston Martin is no slouch for building fast cars. The DBX707, introduced in 2022, has been dubbed the fastest SUV, clocking 192 mph on the Autobahn in Germany, where much of the highway has no speed limit.