Skip to main content

Bugatti teases its next hypercar before the June 20 reveal

Bugatti's promises the new hypercar will be a pinnacle of beauty, luxury, and performance

Bugatti hypercar hood with logo.
Bugatti / Bugatti

Only a few days have passed since Bugatti announced the completion of L’Ultime, the last Chiron Super Sport in the limited edition of 500. When Bugatti launched the Chiron in 2016, it was the first 300 mph production car.  Now, we learn that Bugatti will introduce its newest hypercar on June 20, 2024.

The famed French automaker isn’t sharing details about what promises to be its next automotive icon. However, the save-the-date news release includes a teaser image of what appears to be a hood and logo. Also, Bugatti may have dropped hints about the new car’s name when it identified past Bugattis that inspired the development of the new certain-to-be-limited-edition model.

Recommended Videos

Why a new Bugatti hypercar matters

Timelessness is a recurring theme of Bugatti founder Ettore Bugatti’s designs. Bugatti envisioned cars that represented the heights of beauty, luxury, and performance. Bugatti eschews annual model production calendars, favoring limited editions that epitomize the company’s design principles.

Bugattis may be rare, but they appear regularly on lists of the fastest cars in the world.  The hand-built hypercars adhere faithfully to design concepts with the slightest details in the cars.

What we know about the new Bugatti hypercar

Bugatti identified three past models that inspired the new hypercar. The cars were selected because each represents the height of one of the firm’s guiding standards for the new car. The three iconic vehicles are the Bugatti Type 57 SC Atlantic (the most beautiful), the Bugatti Type 41 Royale (the most luxurious), and the Bugatti Type 35 (the most successful race car).

Bugatti promises the new hypercar will have a new chassis and a performance-honed body for the car’s all-new V16 motor and electrified powertrain. I will take a wild guess and suggest that the combined power of the ICE and electric motors will be close to, if not more than, 2,000 horsepower with enough torque to ruin asphalt surfaces.

Bugatti stresses that the new hypercar will be an icon not just for the present, or even for the future, but ‘Pour l’éternité’ (for eternity). Because of the focus of that statement, I also suspect that either the first car produced or the hypercar itself will be named L’Eternite or simply Eternity.

Bruce Brown
A Digital Trends Contributing Editor and Contributor for TheManual.com, Bruce Brown writes e-mobility reviews and covers…
Rimac reveals limited 15th Aanniversary Edition Rimac Nevera hypercar
The Rimac Nevera is the world's fastest car and fastest all-electric hypercar in reverse
Rimac Nevera 15th anniversary edition right front three-quarter view with wing doors raised.

Rimac Automobili announced a limited-edition Nevera hypercar to celebrate the company's 15th anniversary. Rimac will build only nine 15th Anniversary Edition hypercars, and the fixed price, $2,544,815, will cover all options, including custom luggage that will match the car's interior.
Why the Rimac Nevera hypercar matters

The Rimac Group theme is based on achieving the impossible, and so far, founder Mate Rimac is on a roll. In the 15 years since he started the Croatian-based Rimac Automobili in 2009, Rimac progressed from converting a BMW 3-series into a race-winning EV to producing the first all-electric hypercar, the Concept One, in 2018.

Read more
More than just the cars, Bugatti expands after-sales customer service
Bugatti is undergoing major expansion of worldwide after-sales service .
Bugatti Chiron and Veyron comprise the majority of Bugattis on the road now.

Bugatti announced a major expansion and enhancements for after-sales customer service.  Bugatti's recent Tourbillon launch, which followed soon after the Bolide and W16 Mistral began production, underscored the need to address improving Bugatti's customer experience after taking delivery of a car.

A new Bugatti customer service team is focused on providing new levels of customer experience with the expanding Bugatti road-going fleet. But another way, there are going to be more Bugattis on the road so service needs to expand. With Bugatti, a company obsessed with perfection in everything it does, the challenge isn't just adding more of what currently exists.
Why is Bugatti expanding after-sales service

Read more
Jacob and Co. and Bugatti release limited edition Bugatti Tourbillon
If you're going to buy the car, you should have the watch, too.
Bugatti Tourbillon limited edition watch on a wrist.

Following last week's dramatic reveal of the new limited edition Bugatti Tourbillon hypercar, Swiss watchmaker Jacob & Co. and Bugatti collaborated to create a wristwatch that represents the same pursuit of perfection embodied in the automobile. The Bugatti Tourbillon watch is a limited edition of just 150.
Why the Bugatti Tourbillon watch matters

The Bugatti Tourbillon timepiece is not the first collaboration between the two companies. Jacob & Co. and Bugatti also collaborated to create the Bugatti Chiron Tourbillon, which celebrated Bugatti's automotive creation with a watch created with the same high standards of design and engineering.
Outstanding features of the Bugatti Tourbillon watch
Bugatti Tourbillon limited edition watch front and back. Jacob & Co. / Jacob & Co.

Read more