Skip to main content

Milan Red is a Hypercar Boasting 1,325 Horsepower and a Heart-Rate Visualizer

Milan Automotive

You’ve heard of hypercar — high-performing luxury sports cars made in limited-quantities and designed like a piece of fine art. (Some can supposedly drive upside down.) But as rare and coveted as any hypercar is, the Milan Red makes any other look like a Toyota Camry.

Milan Red, created by MILAN Automotive out of Austria, is our warm introduction to the new generation of hypercar (aka lighter and faster than we ever thought possible). The hypercar class of luxury sports models consists only of the cream of the supercar crop, earning a seat at the pantheon of the most high-sticker, low-volume production cars ever made.

Recommended Videos

Taking its name from the famous bird of prey (and not the Italian city), the Milan Red houses 1,325 horsepower and goes from zero to 100 km/h (62 mph) in exactly 2.47 seconds. Even more astounding, the Milan Red weighs only 1,300 kg (2,866 lb), meaning the car has one horsepower per kilogram, which is just as insane as it sounds.

Limited to only 99 cars, each Milan Red will have a seven-figure price tag at around €2 million (almost $2.3 million).

“Nowadays you can drive an artistic car, a high-tech-monster, a throne on four wheels — or a car that only serves one purpose: stealing everyone the show. And this is where we come into play,” says Markus Fux, CEO of MILAN Automotive. Fux is a former race driver, making his excitement level for the speed and equipment of the Milan Red right about equivalent to unwrapping a Nintendo 360 for Christmas when you were nine.

This powerful explosion is the result of the 6.2-liter V8 Quad Turbo rear drive, operating entirely without electric support and crafted by AVL, who is a supplier of Formula One racing. PANKL Racing Systems is responsible for the exclusive SLM wheel carriers, and for the first time in the history of street-legal cars, the wishbones of the Milan Red will be manufactured wholly from carbon.

And perhaps the wildest and alluring special add-on available in the Milan Red: an interior visualization of the driver’s heartbeat. Sure, it’s technically useless in terms of driving better but it makes the ride more exciting.

Outside, the body is muscular yet smooth with a hood scoop and big back haunch over the rear wheels. The backside is gorgeously detailed while the front reminds us of the flared nostrils of a horse that is getting ready to sprint and buck your ass off. At the speed of the Milan Red, you better hope you can calm her down or at least hold on to the reins.

Jahla Seppanen
Former Digital Trends Contributor
Born and raised off-the-grid in New Mexico, Jahla Seppanen is currently a sports, fitness, spirits, and culture writer in…
Record-setting Formula E viewer numbers at Mexico City E-Prix race
The FIA had no idea that the series viewership would enjoy a massive boost.
Formula E race cars on the track at Sao Paulo E-Prix.

When Formula E racing added Pit Boost in-race charging for the 2025 season calendar,  the FIA rules-making organization likely had no idea that the series viewership would also enjoy a massive boost in its eleventh season. The fastest-growing motorsport set new records at the first two 2025 Season 11 E-Prix in Sao Paulo, Brazil, and Mexico City, Mexico.
What records did Formula E break?

Forty million people watched the first race in Sao Paulo, the most extensive opening-round race viewership in Formula E's eleven years. In the UK, thanks in part to a new free-to-air broadcast deal with ITV, the race's British audience grew by 120% from the 2024 race in Sao Paulo. The same race also set a record as Brazil's second-largest number of viewers for any race in Formula E's entire history.

Read more
Ducati unveils the XDiavel V4 sport cruiser: muscular, elegant, and exclusive
Not everyone will appreciate the appeal of this fusion of art and power
Rider on a 2025 Ducati XDiavel V4 Sport Cruiser riding on a mountain road.

Ducati may have achieved the impossible. The 2025 XDiavel V4 sport cruiser combines Ducati sportbike performance with relaxed cruiser comfort in an exclusive redesign setup for medium-range touring. It will cost close to $30K out-the-door when it arrives at U.S. dealerships in the summer of 2025, but the XDiavel V4's unique muscular styling, ergonomic rider posture, and bad-ass power make a clear statement: this bike is special.

The Diavel V4's styling won't appeal to everyone. Sportbike jockeys and big-twin cruiser fans may shake their heads, neither appreciating Ducati's design nor understanding why anyone else would. Others may immediately appreciate the beauty and promise of this fusion of art and power. I raise my hand in awe of the design.
Ducati XDiavel V4 performance features

Read more
How to watch the F1 season launch event from the O2 Arena
F1 75 Live at the O2 Arena in London will showcase Formula 1's ten team principals and 20 drivers.
Promo for 2025 Season opener at the O2 Arena in London.

The first Grand Prix on the 2025 F1 schedule isn't until March 14 to 16 in Melbourne, Australia. This year, however, there's an unprecedented launch event on February 18. In celebration of F1's 75 years, the F1 75 Live at the O2 Arena in London will showcase Formula 1's ten team principals and 20 drivers.

This will be the first public showing of the new car and driver liveries for all teams. The event will also include appearances by multiple world-class entertainers,  and F1 TV commentators Laura Winter, Ariana Bravo, and Lawrence Barretto. Comedian and actor Jack Whitehall will host the celebration.

Read more