Skip to main content

Bridgestone Tires’ new Potenza Sport AS promises better wet and winter condition performance for true all-season tire

There's a new polymer, and tech to help tread life

Bridgestone tires Potenza Sport AS side view
Bridgestone

Despite their name, all-season tires are never the best option year-round — though a recent development from Bridgestone Tires might change things somewhat. The company’s “ ENLITEN technology,” which is making its high-performance debut with the new Potenza Sport AS ultra-high performance all-season tire, offers big improvements in winter driving and wet performance, says Bridgestone. (ENLITEN debuted earlier this year on Bridgestone’s Turanza EV tire.)

Bridgestone’s Dale Harrigle explained: “The incorporation of ENLITEN technology, including custom engineering to enhance wet, winter, and wear capabilities, allows the Bridgestone Potenza Sport AS tire to offset typical tradeoffs drivers might expect from an ultra-high performance tire so they can enjoy a confident vehicle performance no matter the season.”

Recommended Videos

In addition to all-season performance, the new tire tech may also extend the lifespan of your vehicle’s rubber — due in part to the inclusion of “PeakLife polymer.” The durable new composition has enabled Bridgestone to slap a staggering 50,000-mile limited warranty on its Potenza Sport AS tires. Bridgestone also claims that its polymer doesn’t just limit tread wear; it also improves handling overall.

The treads have also been reworked, boasting an asymmetrical pattern, solid rib design, and “full-depth 3D ultra-thin interlocking sipes.” This “performance tread” increases grip in wet conditions by funneling water out through a “streamlined network of slots and grooves. So the tire keeps contact with the road, performance improves, and the odds of a vehicle hydroplaning are greatly reduced.

Bridgestone isn’t the first tire company to introduce new all-season tires this year — Pirelli has also enhanced its all-season tire offerings. This means that both major tire brands in the U.S. now have new all-season tires, which probably shouldn’t be surprising. U.S. consumers have indicated that they want a one-tire-to-rule-them-all fit for their vehicles, and tire companies are responding.

Bridgestone Potenza Sport AS Tread
Bridgestone

48 sizes available, with more to come

If you want to slap a set of these new Bridgestone tires on your vehicle, there’s a good chance you’ll be able to. The company is initially launching its Potenza Sport AS ultra-high performance all-season tire in 48 sizes, with 28 more coming in 2024. When all is said and done, a total of 76 sizes will be available for rims between 16 and 22 inches in diameter.

While you’re free to slap a set of cutting-edge boots on an old banger, Bridgestone has designed its new all-season rubber with performance vehicles in mind. Several vehicles were listed by name when the company announced the Potenza Sport AS tires, including the Alfa Romeo Giulia, Audi SQ5, BMW X3, Infiniti QX50, Maserati Ghibli, Mercedes-Benz E-Class, Mustang GT, and Subaru BRZ.

Still, if you want to jazz up something a little less impressive than a Maserati, then the redesigned high-contrast sidewall Bridgestone has added to its new set of premium tires will probably look good on anything.

While the new tires did show improved performance in dry conditions, wet conditions, and snow — it is important to note that this performance will vary depending on the exact size of tire used. Price will also vary, so expect to pay a premium on these already premium wheel coverings if your rims are on the larger side.

Dave McQuilling
Dave has spent pretty much his entire career as a journalist; this has included jobs at newspapers, TV stations, on the…
NHTSA issues ‘Do Not Drive’ warnings for certain cars made with Takata Airbags
Do not drive these cars made with Takata Air Bags
vehicles driving on the highway

While we've seen a good number of significant recalls as of late, none compare to the infamous Takata airbag recall, which has been called “the largest and most complex safety recall in U.S. history" by the National Highway Traffic Safety Administration. A total of 67 million airbags have been recalled, spanning 42 million separate vehicles from 34 different brands and 19 separate auto manufacturers.

According to the NHTSA, the Takata airbag problem has caused 27 fatalities and over 400 separate injuries. While the safety administration says that about 88 percent of the airbags in question have been either replaced or repaired, that still leaves a significant number of cars, along with their drivers and passengers on the road, still at risk of injury and potentially death.

Read more
Unmatched views and unforgettable shows: What it’s like to attend the Las Vegas Grand Prix
The ultimate VIP race weekend at the F1 Las Vegas Grand Prix
The 2024 F1 Las Vegas Grand Prix race circuit as seen from the 60th floor of the Wynn Las Vegas hotel

Las Vegas wants the world to know it is an amazing and entertaining location for Formula 1 Grand Prix races. I was one of a small group of journalists invited to share a VIP experience of the 2024 Las Vegas Grand Prix and the city.

Exclusive all-inclusive race viewing locations, such as The Paddock Club and the T-Mobile Zone, were the greatest draw. We also had tickets to two of the hottest shows in town, invites to memorable culinary events, and stayed in 60th-floor rooms in the luxurious Wynn Las Vegas Resort Tower.
Getting there

Read more
John Clay Wolfe is auctioning off 42 museum-quality cars on Dec 18th
GMTV's John Clay Wolfe auctioning off 42 premium cars
1953 Corvette

Whether it's finding a $20 bill in an old coat, unearthing a diamond bracelet on a sandy beach, or discovering 42 museum-quality classic cars in the middle of nowhere, there is nothing like uncovering buried treasure, which is a feeling the president and founder of Give Me The Vin is familiar with. Just a year ago, John Clay Wolfe made a barn find that would make any car enthusiast green with envy and would have been impressive enough for one lifetime.

In yet another stroke of unbelievable luck, or incredible research, Wolfe uncovered a treasure trove of 42 rare cars that are almost all in unbelievably excellent condition. He is selling the entire collection in his personal Manheim Dallas arena on December 18th, aptly dubbing it John Clay Wolfe's Classic Christmas Miracle auction. While we don't have space for all 42 cars, the following are a few of our favorites.

Read more