Skip to main content
  1. Home
  2. Auto

Take the Ultimate Desert Road Trip with Lamborghini’s Serata Dubai

By
Serata Dubai Lamborghini
Lamborghini Club America

A few minutes behind the wheel of a Lamborghini would tick off a handful of bucket list must-dos for the average auto enthusiast. But, what about an exclusive, all-inclusive, superlative-filled road trip across some of the world’s fastest roads? That’s precisely what Serata Dubai is all about.

The inaugural event, hosted by Lamborghini Club of America, is a lavish, ultra-exclusive trip filled with experiences befitting the Lamborghini lifestyle. Maybe you’re unsure what that means because you don’t own an exotic Italian supercar (sorry to hear that). Consider that the event will take place over five action-packed days in Dubai, which should provide a clue. This is arguably the world’s most extravagant city where they built a 500-foot, gold-plated picture frame just because they could. Serata Dubai promises to be every bit as over the top.

Recommended Videos

Tour-goers will experience the biggest, the fastest, the highest, and the most luxurious things the Middle East has to offer. The trip kicks off with a gala dinner at the Burj Al Arab, the world’s self-proclaimed “only seven-star hotel.” Days will be spent cruising the deserts of the UAE, including a trip to Jebel Jais Mountain, the country’s highest point. The itinerary even includes a VIP Formula 1 Grand Prix experience, plus bonus time in the driver’s seat at a private Dubai Autodrome track event with Lamborghini’s former chief test driver Valentino Balboni. When not behind the wheel, drivers will visit the Armani Lounge for a gold cappuccino, enjoy lunch at the world’s highest restaurant inside the Burj Khalifa, trek the Arabian desert and dine with Bedouins, train in the classic sport of camel polo, and relax with a sunset dinner cruise aboard a world-class superyacht.

Related

Lamborghini Club of America dates back to 1975. It was founded to honor Ferruccio Lamborghini who almost single-handedly defined the automaker’s legacy over the last fifty years. The club’s exclusive, world-class events include Super Trofeo and the annual Serata Italiana and Monterey, California meetups, all of which bring together the world’s most affluent exotic car collectors.

Serata Dubai is scheduled for November 21-26, 2019, to coincide with two of the world’s most notable automotive events: Formula One Abu Dhabi Grand Prix and the Dubai International Motor Show. Interested road-trippers can request pricing through the Serata Dubai website. But, frankly, if you’re shopping seriously for this kind of ultra-luxe getaway, it’s difficult to imagine that money is an object. With only fifty seats available, it’s expected to sell out fast.

Editors’ Recommendations

Topics
Mike Richard
Mike Richard
Contributor
Mike Richard has traveled the world since 2008. He's kayaked in Antarctica, tracked endangered African wild dogs in South…
Record-setting Formula E viewer numbers at Mexico City E-Prix race
The FIA had no idea that the series viewership would enjoy a massive boost.
Formula E race cars on the track at Sao Paulo E-Prix.

When Formula E racing added Pit Boost in-race charging for the 2025 season calendar,  the FIA rules-making organization likely had no idea that the series viewership would also enjoy a massive boost in its eleventh season. The fastest-growing motorsport set new records at the first two 2025 Season 11 E-Prix in Sao Paulo, Brazil, and Mexico City, Mexico.
What records did Formula E break?

Forty million people watched the first race in Sao Paulo, the most extensive opening-round race viewership in Formula E's eleven years. In the UK, thanks in part to a new free-to-air broadcast deal with ITV, the race's British audience grew by 120% from the 2024 race in Sao Paulo. The same race also set a record as Brazil's second-largest number of viewers for any race in Formula E's entire history.

Read more
Ducati unveils the XDiavel V4 sport cruiser: muscular, elegant, and exclusive
Not everyone will appreciate the appeal of this fusion of art and power
Rider on a 2025 Ducati XDiavel V4 Sport Cruiser riding on a mountain road.

Ducati may have achieved the impossible. The 2025 XDiavel V4 sport cruiser combines Ducati sportbike performance with relaxed cruiser comfort in an exclusive redesign setup for medium-range touring. It will cost close to $30K out-the-door when it arrives at U.S. dealerships in the summer of 2025, but the XDiavel V4's unique muscular styling, ergonomic rider posture, and bad-ass power make a clear statement: this bike is special.

The Diavel V4's styling won't appeal to everyone. Sportbike jockeys and big-twin cruiser fans may shake their heads, neither appreciating Ducati's design nor understanding why anyone else would. Others may immediately appreciate the beauty and promise of this fusion of art and power. I raise my hand in awe of the design.
Ducati XDiavel V4 performance features

Read more
How to watch the F1 season launch event from the O2 Arena
F1 75 Live at the O2 Arena in London will showcase Formula 1's ten team principals and 20 drivers.
Promo for 2025 Season opener at the O2 Arena in London.

The first Grand Prix on the 2025 F1 schedule isn't until March 14 to 16 in Melbourne, Australia. This year, however, there's an unprecedented launch event on February 18. In celebration of F1's 75 years, the F1 75 Live at the O2 Arena in London will showcase Formula 1's ten team principals and 20 drivers.

This will be the first public showing of the new car and driver liveries for all teams. The event will also include appearances by multiple world-class entertainers,  and F1 TV commentators Laura Winter, Ariana Bravo, and Lawrence Barretto. Comedian and actor Jack Whitehall will host the celebration.

Read more