Skip to main content

The Manual may earn a commission when you buy through links on our site.

Tesla reduces the prices of the Model 3 and Y again to drive up the demand

It seems demand isn't high enough for these Tesla cars

Front end angle of the Tesla Model Y parked in the woods with green hills in the back.
Tesla / Tesla

Earlier this year, the Tesla Model Y became the best-selling car in the world, beating the Toyota Corolla. The Tesla Model 3 is not too far behind since it makes the list of the top ten best-selling cars globally. Despite Tesla having its worst year ever, the Model Y and Model 3 have been selling like hotcakes.

According to Reuters, Tesla plans to sell 1.8 million electric cars before the end of the year, and it’s short of that target by only 476,000 vehicles. However, as other automakers like Ford, General Motors, and Hyundai are introducing more EVs for consumers, Tesla’s market share in the EV segment has reduced from 62% to 50% — as reported by Cox Automotive. This means that if the demand for Tesla vehicles keeps falling, Tesla may not achieve its yearly target.

Recommended Videos

In an effort to maintain its dominance over the EV market, Tesla has reduced the price of the Model 3 and Model Y again to increase the demand and meet its target. The RWD Tesla Model 3 price is $38,990, down from $40,240, while the Model Y Long Range starts at $48,490 after a $2,000 price cut.

tesla model 3
Tesla / Tesla

The Tesla Model 3 Long Range is also priced at $45,990 after a price reduction from $47,240, and the Model 3 Performance trim, which was going for $53,240, is now listed at $50,990. In addition, the Model Y Performance is now available at $52,490 after a price reduction of $2,000.

But that’s not all; Tesla has introduced a cheaper RWD Model Y SUV trim with a range of 260 miles at $43,990. According to Bloomberg, the entry Model Y cost is $3,700 cheaper than the average price of a car in the U.S. at $48,000. Similarly, the Tesla Model 3, which is priced at $38,990, is $8,700 less expensive than the average gas-powered vehicle. Of course, both the Model Y and Model 3 could be way cheaper if you qualify for the full $7,500 EV tax credit.

Tesla is also offering vinyl wraps in seven different colors for the Model Y and Model 3. However, it will cost you $7,500 or $8,000 to wrap your Tesla Model 3 or Model Y with a vinyl.

From the looks of things, Tesla could have a tighter grip on the EV market now that it has made the Model Y and Model 3 cheaper than ever. In fact, a recent study revealed that most people who are trading in gas-powered vehicles like the Toyota Tacoma and Honda Civic for an EV are buying a Tesla.  

James Dolan
Former Contributor
James Dolan is an automotive writer with extensive work experience having been published on The Drive, Hot Cars, Green…
Mercedes-Benz reveals Concept AMG GT XX high-performance EV platform front runner
Mercedes concept boasts 1,3421 horsepower and 223 mph top speed
Mercedes-AMG Concept AMG GT XX left front three-quarter view.

The dramatically orange vehicle photos accompanying this article represent the future of Mercedes-Benz's performance EVs. Mercedes-AMG introduces the Concept AMG GT XX four-door sports car as the "first series-production model" of Mercedes's comprehensive AMG.EA high-performance architecture.

Mercedes-AMG did not reveal a price or production date, but didn't hold back on performance numbers. The Concept AMG GT XX has a combined 1,341 horsepower from three axial flux electric motors, 223 mph top speed, and the capability of charging 248 miles of range in about five minutes.
The tech behind the performance numbers

Read more
BMW’s 2026 iX is refreshed and better than ever — what it’s like to drive all 3 versions
More power, more range, what's the catch?
2026 BMW iX Lineup

The 2026 variant of the BMW iX has received a pretty heavy refresh, with a new look, a range boost, and performance boost across the entire lineup. The premium electric SUVs even have a new entry system, which makes granting access to your friends and family easier than ever.

Recently, I was invited to BMW's headquarters in New Jersey to try out the iX XDrive45, iX XDrive60, and iX M70 XDrive on an ambitious route that covered city driving, highways, and winding mountain roads. There was also an unintended bonus section, as a pretty severe navigational error on my part resulted in my co-driver doubling back on himself. So this may be the most thorough iX first drive out there. Possibly. Either way, I spent a couple of hours in each variant, and here's what I discovered.

Read more
Harley-Davidson drops a limited-edition Fat Boy Gray Ghost Icons model
Planned for a short lifespan, the Harley-Davidson Fat Boy is a 35-year old icon
2025 Harley Davidson Fat Boy Gray Ghost right front three quarter view product shot against a black background.

Harley-Davidson released the 2025 Fat Boy Gray Ghost, a limited edition, serialized model that is the latest member of the Icons Motorcycle Collection. Characterized by its gleaming Reflection finish, the Gray Ghost appears to be entirely chrome-plated except for its leather and rubber bits.
The Fat Boy outlived its life expectancy

Harley-Davidson introduced the original Fat Boy in 1990, styled like the 1949 Hydra-Glide. According to the motorcycle company, the Fat Boy was not expected to have a long model run, but its "fat custom" appearance caught on.

Read more