Skip to main content

The Manual may earn a commission when you buy through links on our site.

Tesla reduces the prices of the Model 3 and Y again to drive up the demand

It seems demand isn't high enough for these Tesla cars

Front end angle of the Tesla Model Y parked in the woods with green hills in the back.
Tesla / Tesla

Earlier this year, the Tesla Model Y became the best-selling car in the world, beating the Toyota Corolla. The Tesla Model 3 is not too far behind since it makes the list of the top ten best-selling cars globally. Despite Tesla having its worst year ever, the Model Y and Model 3 have been selling like hotcakes.

According to Reuters, Tesla plans to sell 1.8 million electric cars before the end of the year, and it’s short of that target by only 476,000 vehicles. However, as other automakers like Ford, General Motors, and Hyundai are introducing more EVs for consumers, Tesla’s market share in the EV segment has reduced from 62% to 50% — as reported by Cox Automotive. This means that if the demand for Tesla vehicles keeps falling, Tesla may not achieve its yearly target.

Recommended Videos

In an effort to maintain its dominance over the EV market, Tesla has reduced the price of the Model 3 and Model Y again to increase the demand and meet its target. The RWD Tesla Model 3 price is $38,990, down from $40,240, while the Model Y Long Range starts at $48,490 after a $2,000 price cut.

tesla model 3
Tesla / Tesla

The Tesla Model 3 Long Range is also priced at $45,990 after a price reduction from $47,240, and the Model 3 Performance trim, which was going for $53,240, is now listed at $50,990. In addition, the Model Y Performance is now available at $52,490 after a price reduction of $2,000.

But that’s not all; Tesla has introduced a cheaper RWD Model Y SUV trim with a range of 260 miles at $43,990. According to Bloomberg, the entry Model Y cost is $3,700 cheaper than the average price of a car in the U.S. at $48,000. Similarly, the Tesla Model 3, which is priced at $38,990, is $8,700 less expensive than the average gas-powered vehicle. Of course, both the Model Y and Model 3 could be way cheaper if you qualify for the full $7,500 EV tax credit.

Tesla is also offering vinyl wraps in seven different colors for the Model Y and Model 3. However, it will cost you $7,500 or $8,000 to wrap your Tesla Model 3 or Model Y with a vinyl.

From the looks of things, Tesla could have a tighter grip on the EV market now that it has made the Model Y and Model 3 cheaper than ever. In fact, a recent study revealed that most people who are trading in gas-powered vehicles like the Toyota Tacoma and Honda Civic for an EV are buying a Tesla.  

James Dolan
Contributor
James Dolan is an automotive writer with extensive work experience having been published on The Drive, Hot Cars, Green…
Looking for a fully electric SUV? These models qualify for the 2025 tax rebate
Here are all the EV SUVs that qualify for the federal tax rebate
Tesla Cybertruck parked outside with a mountain in the background.

If you're reading this, you probably have a strong opinion of the world of EVs. Love or hate them, the world of electric vehicles is here to stay in some capacity. Although the public's interest in EVs has waned over the last year in favor of hybrids after what felt like a tidal wave of adoption, electric vehicles continue to sell, and their benefits are something the government continues to support.

The EPA has recently released an updated list of all the requirements an EV needs to satisfy for the full $7,500 federal tax credit. Since the United States is obsessed with sport utility vehicles of any kind, we have listed all eligible SUVs below. We listed all the applicable trims for each SUV that can qualify, complete with configurations, motor counts, power, and range figures to make car shopping a little easier for you in the new year.

Read more
Yes, another Tesla recall. This one affects nearly 240,000 vehicles
Tesla issues recall over circuit board short
Tesla group photo with Model S, Model 3, Model X, Model Y parked in front of charger during sunset.

Love it or hate it, any news involving Tesla tends to garner a strong reaction from the public. As the face of the technological shift to EVs, Elon Musk's polarizing company has seemingly brought about as many questions as it has answers to the future of motorized transportation. Many of those questions have come about because Tesla was the most-recalled car company for 2024, and is starting off 2025 right where it left off last year.

 

Read more
Harley-Davidson opens the 2025 lineup with touring models and trikes
Two wheels or three wheels, these motorcycles designed for touring
2025 Harley Davidson Touring and Trike models.

We'll have to wait to see the full 2025 lineup, but Harley-Davidson has opened the showroom doors for six of its long-haulers. The Milwaukee-based motorcycle manufacturer revealed three Grand American Touring models and the 2025 versions of the Harley-Davidson Trike.

Harley-Davidson also announced three Factory Custom Paint & Graphics offerings on select models. Each special paint treatment includes a black tank medallion with chrome accents and a mother-of-pearl background. The special treatments are Mystic Shift, Midnight Firestorm, and Whiskey Firestorm.

Read more