Skip to main content

Velomacchi Teams Up with Yamaha for Dreamy Rural Racer Motorcycle

There has long been a trend in the motorcycling community that prays at the altar that is the cafe racer. Cafe-style bikes are aggressive, naked, and, in the immortal words of The Seige, “[They] gon’ take it fast, you can take it slow!”

However, until very recently, the cafe style hasn’t evolved — we’ve seen the same stylistic endeavors for six decades. Nowadays we’re finally seeing what a modern cafe racer would look like. Case in point: Yamaha and Velomacchi’s new Rural Racer Project.

Recommended Videos
yamaha velomacchi rural racer project
Image couartesy of Velomacchi
Image courtesy of Velomacchi

The Rural Racer is based on Yamaha’s new XSR700 motorcycle. From the factory, the XSR700 dips a toe in the new-age cafe style, but still features many of the same exterior cues from history. Powered by a 689 cc liquid-cooled twin cylinder engine, the XSR700 generates around 67 horsepower and 47 lb-ft of torque. That said, the Rural Racer has a few aftermarket pieces, such as a new catalytic converter and Yoshimura R&D exhaust that likely boost horsepower and torque slightly.

The most radical differences, however, can be found on the Rural Racer’s exterior.

Both Velomacchi, which makes some of the best motorcycle gear available, and Yamaha wanted to give the Rural Racer a feel that would inspire riders to take risks and go out and explore. For those reasons, the bike has a few technical adaptations that allow it to carry extra gas, tools, and “overnight gear into remote environments.”

yamaha velomacchi rural racer project
Image couartesy of Velomacchi
Image courtesy of Velomacchi

The brands also gave the Rural Racer a ton of technology, including facial recognition instead of a standard keyed ignition, and a gimbal-stabilized drone mount from noted drone makers DJI on the motorcycle’s fuel tank.

“We wanted to build a bike that spoke to the modern urban dweller who uses their bike to both commute to work and escape on the weekends. That’s why the Rural Racer XSR700 is as beautiful and heritage-inspired as it is modernized with technology solutions like drone carry, facial recognition, and precision engineered parts from some of the top component brands in the world.” said Kevin Murray, Velomacchi’s founder and chief designer, as well as this motorcycle’s lead builder,

While the Rural Racer remains a one-off machine, we’re hoping that enough people go to Yamaha clamoring to put this motorcycle into production as we’d absolutely love to hop behind the bars and go for an adventure.

Jonathon Klein
Former Digital Trends Contributor
Jonathon is a former contributor to The Manual. Please reach out to The Manual editorial staff with any questions or comments…
These are the most reliable new cars for 2025, according to Consumer Reports
Consumer Reports' most reliable cars
Subaru Forester

While many of us start our new car shopping with a car we happen to think looks good, it is essential to remember that today, the average cost of a new car is over $48,000. For most people, that is a sizeable investment that will be stretched over several years and should not be taken lightly. As with all significant investments, it should be thoroughly researched beyond what our neighbor or coworker says about their car.

Thankfully, Consumer Reports has done the heavy lifting for all of us, reaching out to owners nationwide. They gathered data on 2020 to early 2025 model years, totalling more than 300,000 vehicles. CR took twenty typical problem areas, ranging from cheap interior trim pieces breaking to engine and transmission maladies that can tally up to thousands of dollars to replace or repair. The scores for each area are weighted according to severity and cost, and the total of those areas results in each vehicle's Predicted Reliability Score.

Read more
NHTSA issues ‘Do Not Drive’ warnings for certain cars made with Takata Airbags
Do not drive these cars made with Takata Air Bags
vehicles driving on the highway

While we've seen a good number of significant recalls as of late, none compare to the infamous Takata airbag recall, which has been called “the largest and most complex safety recall in U.S. history" by the National Highway Traffic Safety Administration. A total of 67 million airbags have been recalled, spanning 42 million separate vehicles from 34 different brands and 19 separate auto manufacturers.

According to the NHTSA, the Takata airbag problem has caused 27 fatalities and over 400 separate injuries. While the safety administration says that about 88 percent of the airbags in question have been either replaced or repaired, that still leaves a significant number of cars, along with their drivers and passengers on the road, still at risk of injury and potentially death.

Read more
Unmatched views and unforgettable shows: What it’s like to attend the Las Vegas Grand Prix
The ultimate VIP race weekend at the F1 Las Vegas Grand Prix
The 2024 F1 Las Vegas Grand Prix race circuit as seen from the 60th floor of the Wynn Las Vegas hotel

Las Vegas wants the world to know it is an amazing and entertaining location for Formula 1 Grand Prix races. I was one of a small group of journalists invited to share a VIP experience of the 2024 Las Vegas Grand Prix and the city.

Exclusive all-inclusive race viewing locations, such as The Paddock Club and the T-Mobile Zone, were the greatest draw. We also had tickets to two of the hottest shows in town, invites to memorable culinary events, and stayed in 60th-floor rooms in the luxurious Wynn Las Vegas Resort Tower.
Getting there

Read more