COOFANDY is hitting the gas. The menswear brand, known for dominating Amazon’s best-seller lists, is celebrating a major milestone this year: its 10th anniversary. And they’re marking a decade of modern men’s essentials by teaming up with a rising star of the racetrack. On May 27, COOFANDY will officially unveil its partnership with Joe Gibbs Racing and NASCAR driver Christopher Bell, who will become the brand’s global spokesperson. Under the campaign theme “Dress the Win,” this collab comes full circle this fall when COOFANDY sponsors Bell’s race at Martinsville Speedway on October 26.
“I’m excited for our partnership with the COOFANDY brand,” said Christopher Bell, driver of the Joe Gibbs Racing No. 20 Toyota. “Being confident is definitely an important part of being successful on the racetrack and COOFANDY’s Dress The Win campaign encourages confidence in men for every one of life’s important moments.”
A look that moves with you
The slogan “Dress the Journey” is a commitment to outfitting men for all the stops along life’s road. Whether you’re shifting into high gear on the job, cruising through a weekend getaway, or showing up trackside in style, COOFANDY’s collection covers every base. It’s the kind of wardrobe that keeps up with you: built for movement, made to last, and designed with a modern edge.
COOFANDY has built a reputation for delivering high-quality menswear without the markup. Their button-downs are best-sellers. Their tees and polos get the “Amazon’s Choice” badge so often, you’d think it was stitched on. The brand has cornered the market on looking sharp without trying too hard. This is the kind of casual confidence that fits right in, from pit lane to dinner plans.
Bell’s picks: From track to town
COOFANDY’s clothes aren’t made for mannequins; they’re built for real guys living full-throttle lives. Even the casual joggers and drawstring shorts show off the brand’s hallmark attention to detail: crisp lines, smooth seams, and smart fabrics that hold up lap after lap.
With Bell on board, COOFANDY isn’t just celebrating a decade of success, it’s racing into a new era. For fans in L.A., New York, and especially down in Martinsville, Virginia, this partnership hits the sweet spot between sport and style. It’s a reminder that wherever you’re headed, COOFANDY’s got your back.
So go ahead. Throw it in drive. Dress for the journey.