The company that invented the television just reminded us how transcendental watching TV can be.
From the same German wunderkind company that invented the television set, Loewe seems to have reinvented this commonplace electronic into a piece of damn-near perfect sculptural art…while packing it with state-of-the-art features that enhance the experience of watching television, even if it’s a crappy sitcom.
While back in 1931 the minds at Loewe were presenting the world’s first electronic film transmission at the 8th Berlin Radio Exhibition, it would be Loewe’s London-based Creative Director Bodo Sperlein that designed the futuristic Bild 9— a highly sophisticated and swank as shit television set that we now dream about at night.
Inspired by the Golden Twenties and Art Deco, Sperlein said he created Bild 9 to “radiate a presence and lightness so fascinating that it has an almost sculptural effect.”
Well hook, line, and sink.
This 7 mm screen (that’s slimmer than your iPhone, Johnny) stands on a hand-forged, ground, and polished steel frame, while a high-quality fabric on the back of the set disguises any and all connections and cables. The Bild 9 simple looks like a sleek canvas on a mount.
Once you turn it on, the screen’s OLED technology produces a crisp image thanks to its use of self-lighting organic pixels. That means you don’t have to dim the lights for the screen to really radiate. Then when the TV is turned off, the pallet across the screen is a deep and intense blackness. The huge color spectrum made available via Dolby Vision’s high dynamic range images can be credited for the enhanced visual quality of the Blid 9. (I mean, this screen makes cheesy rom-coms bearable… and MLB a freaking vision).
And we haven’t gotten to sound yet.
Loewe offers a rich 120 watts of power from six separate speakers and four passive bass membranes. These speakers, the Loewe Klang 9, are a hybrid speaker-meets-subwoofer, which created a warm yet engulfing soundtrack to your movie, show, or… hey just play must from the set if you want.
Store whatever app, show, or recording you want to watch on the Bild 9 home screen and you’re set. It’s simple— which only adds to the beauty of this television.
Choose from three mount offerings that include table stand for a shelf or rack, wall mount, or steel frame.
The Blid 9 will transform your football Sunday’s into a classy experience, or, for movie buffs, make the theatre-quality image and sound scoffable.
Either way, the Loewe Blid 9 is making us all feel like TV virgins and it’s very exciting.
