Everyone knows that first impressions are important — especially if the whole world is watching. This week, Ralph Lauren gave us all a first look at the uniforms that Team USA will be wearing during the opening ceremony of the 2018 Winter Olympics in PyeongChang, South Korea.
“We’re proud that we’ve worked so closely with the athletes, as well as the U.S. Olympic Committee, to keep evolving and improving,” added David Lauren, chief innovation officer for Ralph Lareun. “The uniform celebrates the American spirit, with iconic pieces updated with modern details and technical fabrications.”
That technology refers to a built-in heating system on the team’s jackets, which utilizes battery power and electronic printed conductive inks. And because this is America, the system is shaped like the U.S. flag.
The best part of this entire collection? You can shop it for yourself. That’s right — you can look like an Olympic athlete. Well, you can dress like one. You’re going to have to train harder to really look like one.
The lineup includes a classic parka (which features the innovative heating system) and a variety of cold weather essentials. Our favorites include the classic Team USA long-sleeve tee, these amazing suede boots, and, of course, the official ceremony sweater.
You can also design your own Team USA knit hat — within the appropriate red, white, and blue colorway, of course — and customize it with your name. Other American-made pieces, like a flag-inspired hoodie, a chino cap, and suede gloves complete with Americana-style fringe, will be released soon.
Keep an eye out for these stars on stripes on February 9 when PyeongChang 2018 officially kicks off. The games will run through February 25.
If you can’t get enough Olympic swag, Omega launched a collection of exclusive watches inspired by the Olympic rings and Columbia Sportswear developed some amazing duds for the U.S. ski team.
