Skip to main content

Apple promises software updates, AI enhancements, and a fitness focus at WWDC 2024

Apple and OpenAI's new partnership is already paying off

iOS 18 on iPhone
Apple

WWDC has traditionally been a very software-focused conference, and 2024 was no exception. Apple announced a whole bunch of new operating systems that should add extra capabilities to iPhones, iPads, and Macs.

iOS 18 is set to hit the iPhone X and more recent devices sometime this fall. It includes a total rework of several apps, including the Photos app and how calls are handled. Multiple new customization options will also be present, allowing users to easily create custom backgrounds and adjust the color of app icons. AI is also set to be deeply integrated into the system.

Recommended Videos

On the Mac, a new OS named Sequoia also deeply ingrains AI into the Silicon Valley giant’s software offering. iPhone users will be able to mirror their phone on their Mac, window tiling has been made practical, and the device’s gaming capabilities have been expanded.

Vision Pro, the company’s long-awaited but receptively mixed XR headset, is getting the second version of its operating system. Finally, for wearables, WatchOS11 is set to bring new capabilities and some increased polish to the Apple Watch. The update will roll out to Apple Watch Series 6 and newer devices at some point this fall. Here’s a closer look at what all of that means for Apple’s customers.

Chat GPT is enhancing Siri’s AI capabilities

Apple Intelligence AI
Apple

“Apple Intelligence,” the company’s own acronym-sharing take on AI, promises to “combine the power of generative models with personal context to deliver intelligence that’s incredibly useful and relevant.” The new AI system has developed from Apple’s partnership with leading LLM company OpenAI, which was finally confirmed after months of speculation. Siri may have received the most noticeable boost, with Apple claiming the assistant will be “even more natural, contextually relevant, and personal.” Users can interact with Siri using text.

It’s set to appear across pretty much all of Apple’s current devices and can offer things like image generation, writing suggestions, and even mathematical calculations. Apple put a major emphasis on privacy, especially with regard to what user input will be used to further train its AI. However, there is some skepticism of this online. Particularly as the AI can recognize the faces of those close to you and pull details from things like your driver’s license. The exact input of OpenAI, a company that has had its own privacy controversies, is also currently unknown.

The Apple Watch gets a fitness-focused boost

Watch OS 11 screens
Apple

Exercise enthusiasts are likely to get the most out of WatchOS 11. The new operating system includes additional health insights, including the “Vitals” app, which displays detailed information on what is currently making you tick. This includes an “overnight vitals” screen, which should help pinpoint the cause of any sleep issues. Pregnancy monitoring features have also been enhanced, which seems like a plus for expectant mothers.

The standout WatchOS 11 feature is undoubtedly “Training Load,” which allows users to log how much they feel a workout affected them. Using this data, the watch can then estimate if the user is performing above or below their average. This is particularly helpful if someone is unwittingly throwing themself into a series of increasingly strenuous workouts. Working out harder than you should increases injury risk and recovery time, which can set you back greatly in the long run. The Apple Watch will be able to flag this and allow the user to adjust accordingly.

Beyond the fitness focus, the new WatchOS will provide greater customization options and a few safety features. One prominent feature is the ability to check in with certain contacts, letting them know you’re home safe or have completed a workout successfully.

In other wearable news, AirPods will get a few new gestures. Once the update hits the earbuds, less self-conscious users can accept or decline prompts by nodding or shaking their heads. “Voice Isolation” also promises to improve conversation clarity.

The Vision Pro is getting an update

Apple Vision Pro screens
Apple

Apple is updating its Vision Pro headset with the revamped OS, including new gestures, the ability to rearrange apps on the home screen, and a new ultrawide virtual display. New accessory options are also on offer, with the ability to pair a Bluetooth mouse with the head-mounted display standing out. There’s also a new travel mode coming, which may be of interest to anyone who has wanted to use their headset on a train or in similar vehicles.

The hit-or-miss headset is also coming to a few more countries, including Canada. Its initial launch, which was met with much hype and mixed reviews, was limited to the United States. The mixed-reality headset will be available for pre-order in China, Hong Kong, Japan, and Singapore from June 13 and Australia, Canada, France, Germany, and the United Kingdom from June 28. The Asian launch of the headset is scheduled for June 28, while deliveries will begin in Australia, Canada, and Europe on July 12.

Dave McQuilling
Dave has spent pretty much his entire career as a journalist; this has included jobs at newspapers, TV stations, on the…
Patek Philippe reintroduces a discontinued watch — the Patek Philippe’s Ref. 5711
A new Patek Philippe's Ref. 5711 with a Maori pattern—something that's never been featured on the series before
Patek Philippe Ref. 5711

Founded in 1994, the Children Action foundation improves the lives of children through various projects funded by auction event proceeds. As a result, Patek Phillippe participates in the Children Action Gala every year by offering a high-quality watch to the foundation.

In 2024, the luxury watch brand reproduced Patek Philippe's Ref. 5711, which will be put up for auction on November 25th. Since its launch, the demand for this watch has always been high.

Read more
Kloudy merch sees the collaboration of cultural pioneers
Find the intersection of culture and fashion
Kloudy close up shirts

Music is the connective tissue that spreads through society like veins in the body, carrying the melody to far-separated parts of the world and bringing them together through storytelling and movement. The culture of music has been strong as long as man has been able to commune together around a fire. It has influenced culture in every way imaginable, and the music world is no different. Whether it is the denim jacket of the hair bands in the 80s or the Beatles and Rolling Stones reinventing the style of Chelsea boots, music and fashion are intricately linked to one another. The Keinemusik x Highsnobiety collaboration marks another link between the two that embodies the culture and connectivity we all crave.
Collaboration with culture at the center

CEO David Fischer, in 2009, Highsnobiety endeavors to be the intersection of fashion, style, art, design, and music. Collaborations with big brands like Levi's, Nike, Merrill, Carhartt, and more bring them to the closets of every man across the globe. Their newest collaboration with one of the biggest German music labels will do nothing but continue the trend.

Read more
PacSun returns to Sin City for F1
The Las Vegas collection returns with a limited edition jacket
PacSun Formula 1next to a car

Last year, the incredibly popular race syndicate Formula 1 debuted in Las Vegas. Seemingly reworking the entirety of the Vegas Strip, it created and ran an exhilarating race that saw Max Verstappen take the win and finish just under 90 minutes, with Charles Leclerc and Sergio Perez coming in behind him only seconds away. While the race was the draw, countless brands showed up to provide race fans with various souvenirs. PacSun is returning this season, but the PacSun F1 Las Vegas Collection isn't only great clothing; a limited edition garment accompanies it.

“After such a strong reception last year, we’re excited to bring Pacsun’s F1 collection back to Las Vegas,” said Richard Cox, Chief Merchandising Officer at Pacsun. “As anticipation grows ahead of the second year of this fantastic Grand Prix, we cannot wait to offer fans more race-inspired apparel to connect them to the action.”
Featuring a legendary limited edition

Read more