Skip to main content

The Manual may earn a commission when you buy through links on our site.

Don’t get scammed: The best places to buy a Rolex online

Close up Rolex Daytona watch
Rolex
Close up Rolex Daytona watch
Rolex

Rolex is one of the most recognizable and sought-after watch brands in the world. Oftentimes seen as a status symbol, this brand of watches is luxurious, stylish and extremely well-made. If you have been searching high and low for how to buy a Rolex online, we are here to help. For those who don’t want to buy directly through the Rolex website, there are a ton of other sites where you can buy pre-owned or brand new Rolexes at a premium.

Keep reading to find the best places to buy a Rolex online to know you’re getting the real thing. There are a few different websites to choose from so be sure to do your research. This purchase will be worth your while as soon as you lay your eyes on this timeless and sophisticated accessory that you will wear forever.

The RealReal

Luxury accessories and apparel are what The RealReal is known for. Its online marketplace offers a full-service luxury consignment for all its sellers including authentication. They use in-house experts to evaluate and authenticate each item on their website so you won’t have to worry about counterfeits. We even have a guide on how to spot a fake Rolex. Here is where you can buy pre-owned Rolexes at a fraction of the price. Many of these watches will range in their condition, but you will find ones that are in pristine shape and look brand new.

Hodinkee

Wristwatch enthusiasts are familiar with Hodinkee. They offer a shop that sells everything from watch straps and small accessories to ten different watch brands. They are an authorized dealer and a trusted brand for those who loves watches. Here you will find a ton of pre-owned Rolexes in a bunch of different color, price, and age options. You’ll even find a Rolex or two in David Beckham’s luxury watch collection.

WatchFinder & Co.

Head to the Nordstrom website to browse watch options through WatchFinder & Co. They offer bestselling, vintage and limited-edition pieces from luxury brands including Rolex. Each watch is prepared and authenticated by a team of accredited watchmakers in Europe. You will find pre-owned men’s watch options at various price points and designs. Maybe you’ll even stumble upon one of the best watches James bond ever wore.

Chrono24

You can find your dream watch quickly and easily by scouring through the Chrono24 selection. This marketplace for luxury watches is filled with Rolex options that you will want to add to your collection. You can find watches at a variety of different price points to match your budget. Plus, you can find both brand new and pre-owned watches on this website. Here are all the new watches Rolex just unveiled.

Tourneau

Tourneau is the official Rolex retailer in the United States so you know you won’t find any fakes here. All of their Rolex watches are designed, produced and developed with the most exacting and highest standards possible. In each design you will find the most luxurious and raw materials with extreme attention to detail. You can find timepieces that are both classic and professional, depending on your needs. Obviously, Rolex made our list of the top ten most popular watches for men.

Sotheby’s

If your Rolex is coming from Sotheby’s, you know it is legitimate. Here you will find a wide range of wristwatch options including the brand’s popular GMT-Master, Daytona, Submariner and Day-Date. You can find brand new or pre-owned watches available here that are all a great investment. Pick from different dial color options, materials, sizes and movement types.

Bob’s Watches

Bob’s Watches is where you will find the largest selection of used and pre-owned watches that you can invest in. They offer a pre-owned Rolex exchange and each watch is meticulously inspected and authenticated by third-party experts. They have a Rolex serial number chart look-up tool that helps owners and sellers to find the best price. Check out our list of the 11 most expensive men’s watch brands in the world to really dive into the world of luxury.

Victoria Garcia

Victoria is a NYC based editor and writer that writes about everything from beauty and fashion to tech and home products.

Get Fear of God Essentials up to 40% off with this exclusive sale
Gilt is your curator for designer-quality apparel at incredible values.
Fear of God Essentials and more

It can be tough to find designer clothing at great prices, especially if you're after authentic pieces, and why wouldn't you be? Gilt provides insider-level access to some of the best designer names, exactly the kind we're talking about, but at great value. If you need proof, you only need to reference the exclusive Fear of God Essentials X The Manual sale that's happening right now, allowing you to save up to 40%. You can save on tees, hoodies, sweats, hats, and more. Take these , available for $70 -- $20 off. They're 80% cotton, 20% polyester, but loose and incredibly comfortable. The elasticized drawstring waist makes them easy to slip on and off, too. You get maximum style and comfort, and it's all in a designer package. It doesn't get much better than that.

 
Why shop the Fear of God Essentials x The Manual sale?
Founded in 2013 in Los Angeles by Jerry Lorenzo, Fear of God is a luxury American fashion label endorsed by big names like Zendaya, Ja Rule, Justin Bieber, Adidas, and Zegna. Essentials is the sister label with competitively-priced apparel that's just as stylish. The brand focuses on captivating materials and designs, unique colors, and relaxed, yet versatile clothing. Realistically, you can check out this Fear of God Essentials sale for yourself and see precisely what all of that means.

Read more
Best watch deals: Timex, Casio, and other affordable brands
Luminox field watch on bag

Even though smartwatches have become pretty big these days, they lose out on the few stylistic choices that men can make, so going with something more traditional, like an analog watch, makes a lot of sense. Luckily, there are still hundreds of great analog watches to pick from, with everything from budget-friendly options to higher-end luxury watches. Not only that but there are some pretty great deals, too, even if you want something fancier without paying thousands of dollars, such as these watches under $1,000. We've gone out and collected some of our favorite deals for you below from the most popular men's watch brands, so be sure to check out everything before taking the plunge.
Best Tissot watch deals

Tissot rose to popularity nearly 100 years ago, in the 1930s. Today, you can still find a great deal of wonderful Tissot watches that features a tough band and dials ranging from simple (but striking) to more intense designs. Here, we've selected a wide range (without overburdening you with choices) that represents Tissot's many styles.

Read more
Bye Summer, hello Fall fashion: Get ready with this lululemon gear
Lululemon gear fall fashion worn outdoors

While it's difficult to believe summer is already over, everyone is going back to school and the weather will soon start getting a little colder, or maybe not. Either way, it's time to start prepping for fall fashion. The best fall outfits blur the line between comfort and function. More importantly, they should be suitable for all kinds of weather, hot or cold. That means superior breathability, and moisture-wicking potential, but great coverage to keep you warm when it matters -- is a great plug here. You might be surprised to hear this, but lululemon gear fits the bill. From versatile shorts and pants to trusty everyday shirts, underwear, and even coats and jackets, lululemon offers a near-limitless array of possibilities.

Take the stretchy yet cotton-like used in lululemon pants, as an example. There are flexible, comfortable dress pants, to look professional but feel great. There are lounge-friendly sweatpants. There are joggers for sports and active lifestyles. There are also jeans, with pockets, that are ultra-comfortable -- although, those are made with lululemon's Warpstreme and Utilitech materials. Of course, it's not just about pants, you'll need some fly tops, too. Pull up a seat and let's explore lululemon's best men's fall fashion gear.

Read more