Birdwell x GORUCK combine their icons

Two icons make an epic collab

By Mark McKee Published October 21, 2024

birdwell x goruck man doing dips with a rucksack — Bridwell

What do the country’s first-ever surf shop and a company started by a former green beret and a former CIA Case Officer have in common? The love of American craftsmanship, building the perfect product for training, and staying ready for whatever your life has in store for you. That is what the Birdwell x GORUCK collaboration brings to the table: the two American icons joining forces for the ultimate in American surf and preparation.

“Birdwell is passionate about creating functional, high-quality beach styles that help people lead healthy lives,” said Birdwell CEO Eric Crane. “Training has become a standard for those looking to gain and maintain strength throughout their lives. This collaboration with GORUCK upholds the shared value of keeping people active long term by promoting exercise in and out of the water.”

Recommended Videos

A combination of American legacies

Man doing pushups on the beach — Birdwell x GORUCK

The collection features the two brands’ signature pieces: the GORUCK’s legendary GR1 rucksack, made new by using Birdwell’s ultra-tough, water-repellent, quick-drying black camo SurfNyl fabric. And Birdwell’s classic 300 board shorts embody durability and timeless design. Together, the brands created products that bridge adventure, craftsmanship, and timeless appeal, along with Special Forces durability and authenticity of surf culture.

“What makes this collaboration significant is the shared values both brands represent,” says Jason McCarthy, founder of GORUCK and former Green Beret. Toughness, quality, and functionality are the pillars in which GORUCK products are built upon and the signature GR1 is built so that it would thrive in both Baghdad and NYC.”

You can pick up the entire collection on Bridwell now.

Birdwell x GORUCK

Topics

Contributor

Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…

Fashion & Style

Todd Snyder hits the gridiron with NFL collection

Bring fashion to the gridiron

Todd Snyder x NFL

There is usually a trade-off when you decide you want to dress for the game. When you double down on your fandom, you typically sacrifice your style and definitely your individuality. Often, you are now just a number in a sea of whatever color your team boasts. However, the legend Todd Snyder is bringing style to fandom with the new Todd Snyder x NFL collection with Fanatics. Don't sacrifice your style; support your team with one of the world's most stylish designers.

“This collection is a natural extension of my love for blurring the lines between luxury and sport,” says Todd Snyder, Founder and President of his self-named brand. “We’ve taken classic fan gear and reinvented it with luxe materials and modern tailoring, from Italian cashmere rugby shirts to coaches’ jackets made in the USA by Golden Bear. It’s about celebrating team spirit with a sense of refinement.”
Creating stylish fandom

Fashion & Style

G-Shock teams with Baseballism for one-of-a-kind timepiece

Baseball lets you get lost in the game, G-Shock keeps the time for you

G-Shock x Baseballism

Baseball is one of the greatest things America has ever concocted, along with the hot dog and the Ford Mustang. Actually, drive your Mustang to the baseball game and have a hot dog and it sounds like the perfect day. Baseball is one of those activities where the time flies by without you ever noticing. But a G-Shock x Baseballism collab, a watch called For Love of the Game, allows you to completely forget about time with this gorgeous G-Shock watch while still playing up your passion.

"We’re thrilled to partner with Baseballism on this standout timepiece—it’s a perfect match," says Mike Princiotto, Sr. Marketing Manager of the Timepiece division, Casio America Inc. "Baseball and G-SHOCK share a spirit of grit, passion, and timelessness, and this watch brings that connection to life. It’s a way to celebrate the love of the game while giving fans a timepiece that’s as tough and enduring as the sport itself."
For Love of the Game lets you forget time

Fashion & Style

This iconic chunky HOKA sneaker just got even chunkier

HOKA announces new sneaker

black new HOKA Bondi 9 chunky sneaker

While it seems HOKA’s athletic and lifestyle sneakers lineup can’t get any larger, the brand’s latest release proves that they are just getting started. Of the brand’s vast offerings, the Bondi collection is among the most recognizable and applauded. Made famous for their chunky soles and technical features, the Bondi lineup has plenty to choose from. In this release, HOKA is upgrading the classic silhouette. This new iteration involves adding significant volume to the already chunky design, making it a true statement moment for your closet. Although the design appears bigger, this Bondi shoe won’t lose any features you love.
The bigger and better HOKA Bondi 9

Looking to improve its performance, HOKA is looking to the Bondi 9 sneaker to elevate its offerings by ramping up its size. Adding two millimeters more height to the shoe, the new premium midsole adds bounce, cushion, and support to the design. Made with foamed EVA, smooth MetaRocker, rearfoot-focused Active Foot Frame, and a molded EVA sockliner, the midsole is unlike anything the brand has released yet. Completing the design is a 3D molded collar, extended heel pull, and reflective upper details. Although the chunkier midsole increases its appearance, users won’t have to worry about the extra weight. Compared to its predecessor, this new HOKA Bondi 9 is almost an ounce lighter. While this shoe isn’t expected to hit the shelves until January 2025, it has already been announced that it will come in six colorways and retail for $170. For those unafraid of a statement midsole or shoe, the new HOKA Bondi 9 is great for your athletic or lifestyle needs.