Skip to main content

The Manual may earn a commission when you buy through links on our site.

Brendon Beck, one of NYC’s Top Caterers, Talks Fashion, Modeling, and Hockey

Brendon Beck is the founder and partner of catering and events company Beck and Call. When not overseeing operations and business development for his company, Brendon can be seen in the studio shooting editorials for GQ, Esquire and Vogue Italia or brand campaigns with Colmar or Only & Sons.

Image used with permission by copyright holder

Beck grew up just outside of San Francisco in San Mateo, California. As a hockey protégé who played in the Junior A division, a league just below professional level, he shares hometown notoriety as a star athlete, having  grown up a few streets away from NFL champion Tom Brady. After a career-ending injury, Beck’s childhood best friend, Julian Schratter, who was having a breakout year modeling, suggested Brendon meet his agent. After a few go-sees, Beck was booking jobs in all of the top fashion markets–London, Milan, New York, and Paris.

Recommended Videos

Eventually Beck decided to settle in Brooklyn for its creative vibe and entrepreneurial community–to one day launch his own business. Prior to launching Beck and Call, he cut his teeth at Silkstone Hospitality agency and harnessed his artistic and operational talent freelancing at high-end events such as of Dom Perignon and Veuve Cliquot. This experience combined with his passion for food during his travels became the impetus for Beck and Call.

Founded in 2014, Beck and Call partnered with Michelin star chef Derek Orrell (also a former model) to create seasonal “market driven” food with artisanal flare that also has an “eye candy” worthy staff when necessary. Beck also designs and builds his own unique serving trays and platters—some specially designed for his unique floral arrangements.

brendon beck
Image used with permission by copyright holder

Fast forward to 2016, Beck and Call has built up a clientele of big name fashion and beauty brands including Alexander Wang, Hugo Boss, and Tommy Hilfiger, along with a few of the biggest named celebrities. The company has now expanded into a full-scale events production company with food still being a huge focal point.

As for his personal style:

Jeans: BLK Denim Slim fit. Easy to dress them up with a dress shirt or dress down for casual chic.  Most comfortable pair of jeans for me.

Shirts: Everlane, the Japanese slim fit oxford. Everlane fits perfectly, and is a great quality work uniform perfect for all the Beck and Call events. I still look stylish and will get some mileage from them. I also support as many newer brands as possible and Everlane is from SF like me, and they have a special story.

Pants: Diesel Black Gold Pech Pants. One of my fave brands in general and the fit is perfect.  I fell in love with Diesel while living in Milan and still love their creative direction.

Suits: David Reeves, Bespoke 3 piece suit. David is a longtime friend and client of Beck and Call. The high quality cashmere/cotton blend fabric is so luxurious. I get excited to put it on and feel so confident in it. I learned that there is nothing like getting something custom made for you.

. Wolverines last forever. I can dress them up too so versatility is important in my wardrobe. I can get them resoled after a year after they are broken in and it’s like they’re new. They guarantee their leather which is huge for me.

Accessories: Goorin Brothers Top hat. If I need to add some swag to a casual outfit, Goorin’s hats give me that extra “icing on the cake” to my look.

Outerwear: David Reeves Overcoat. This is currently my favorite piece in my wardrobe.  It’s the most beautiful cashmere coat with a unique color of rust and maroon I picked out.  I have never seen a coat this rich in color and it’s perfect on my coloring for all seasons.

Favorite cologne:

i

i

i

i

; inherited the scent from dad.

Favorite app: ESPN; I am a huge sports fan.

Favorite piece of technology:  Apple TV

Next style/gear purchase:  Custom made, We the free Folk Backpack. Happy to be supporting a good friend and buy a great bag.

Cator Sparks
Former Digital Trends Contributor
Cator Sparks was the Editor-in-Chief of The Manual from its launch in 2012 until 2018. Previously, Cator was covering…
New Aston Martin-inspired Girard-Perregaux watch boasts color-changing dial
An Aston Martin in a 42 mm casing
Girard Perregaux Laureato Chronograph Aston Martin Edition

Every single detail in an Aston Martin sports car, from the shape to the exhaust sound, evokes some positive emotions—this new watch is the embodiment of that.

Featuring a 42 mm casing, the Girard-Perregaux Laureato Chronograph Aston Martin Edition has a striking green dial—a color that easily captures attention and, with the high-quality finish, immerses you into a whole new world. Aston Martin’s first few cars had a green hue, so this new timepiece passes down the heritage.

Read more
Authentic Roz explores the human experience in New York Fashion Week debut
Finding the balance between fitting in and standing out with Authentic Roz
Authentic Roz look 3

Walking through New York Fashion Week presentations and showrooms, you start to get a feel of what most brands and designers are used to working with. There are hot buzzwords. Inspiration and creativity seem to be center stage in most runway shows and showrooms. However, as I made my way up North from Madison Square Park to The Prince George Ballroom in the Flatiron District, I found myself in a different sort of environment, the kind where the designer of the collection about to walk down the runway also served as the DJ. From the clothes to the tunes to the ideology, Rayan Alami had a hand in every aspect of his New York Fashion Week debut. After seeing designer after designer with the same philosophies throughout New York, Alami embodied the name of his debut collection at Fashion Week, "I am Different."
Using music and culture to blend a unique style

New York Fashion Week is essentially an opportunity to blend art and fashion into one and tell a story through sartorial expression. While designers find inspiration in all walks of life, Alami uses his multicultured heritage and his love of music to blend a style truly unique in the industry. When I sat down with him after his show, I asked how he brought culture to his work.

Read more
Norqain expands the Freedom GMT collection with a new bronze watch
A new bronze Norqain watch
Norqain LE Freedom 60 GMT Bronze

Norqain emerged onto the watch scene in 2018, and has offered stylish timepieces like the Freedom 60 GMT collection. Every single timepiece that’s featured in the collection has a retro-like aesthetic that will take you back to the ‘60s. Now, though, there's a new offering: the Norqain Freedom 60 GMT 40mm Limited Edition.

The new Freedom GMT watch comes with a bronze dial that stands out thanks to the brown hue. And one of the most striking features is the 100m water-resistant brown casing, which is accentuated by a satin finish that makes the surface look a little bit shiny. Hour markers also have a bronze-like hue that complements the casing.

Read more