BUGATCHI releases the softest dress shirt you’ll ever own

OoohCotton is here to change your dress shirt

By Mark McKee Published October 3, 2024

Man pulling collar on shirt — BUGATCHI

On the list of things you want from a dress shirt, what would you say is the top? A structure that stays in place so it always looks fresh and new? Breathability because your boss doesn’t know how to adjust the heat in your building and you feel like you’re stifling? How about ease of movement so you don’t feel like you’re an actual penguin walking in your penguin suit? What if we told you there is a new shirt out there that gives you all of those things and also just happens to be the softest shirt you will ever wear? That is what you are getting with the new BUGATCHI OoohCotton.

After defining the 1980s with unique patterns and striking colors, BUGATCHI solidified their name in the 1990s with a collaboration with Michael Jordan. Then they further exploded in the 2000s when they became the go-to in the industry for the best dress shirts you can buy. They are looking to keep that trend going with the Double-sided OoohCotton dress shirts.

Recommended Videos

OoohCotton endeavors to be the best dress shirt you own

Man in collared shirt — BUGATCHI

What makes the OoohCotton different than other dress shirts? The shirts are made from 92% American cotton and are lightweight, breathable, and wrinkle-resistant. All things you want from a good dress shirt. However, this one also has a 8-way stretch technology. You know, if you decide you need to do cartwheels throughout the day. The double-mercerized process of the fabric increases its luster, texture, and durability. Making this quite possibly the last dress shirt you will ever need.

Topics

Contributor

Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…

Fashion & Style

DUER stays consistent with helping you move

DUER emphasizes your Freedom to Move

DUER Stretch Canvas Jacket

DUER is one of the best jeans companies on the market because you can look great and, unlike other jeans, you can move without hindrance. They pull it off with the use of a gusset in the crotch of the jeans, which makes them perfect for getting out into the world or riding a bike. In the fall, they introduced multiple technologically advanced garments to punch up your wardrobe. They are dropping more with the DUER SS25 Collection.

“At DUER, we design clothing for people who want to do more with less—without sacrificing style or performance,” said DUER Founder Gary Lenett."This collection delivers this, offering versatile pieces that move with you and fit effortlessly into everyday life."
More stretch canvas is the fabric you need

Fashion & Style

Woodies reinvents the performance shirt for an active 2025

In the office or out, this is the shirt for you

Woodies Performance Shirt

If you are a man who has ever worn a shirt (spoiler alert, we're talking to all of you), then you are quite familiar with the heartache, frustration, and even the complete and utter helplessness that comes with trying to get a shirt that fits you the way it is supposed to. Learning to measure a shirt is one of the keys to looking great and not pulling your hair out as a man. But Woodies Clothing was founded just over a decade ago and has spent that time perfecting the shirt. Now, they look to keep the love going with a brand new launch. The Woodies Next Generation Performance Shirt takes what was already perfected and expands to the man on the go.
Made for the office or escaping the office

There are three kinds of men: the office man, the outdoorsman, and the guy who is somewhere in between. Finding the right shirt to suit all three is a tricky prospect. But the Woodies Next Generation Performance Shirt looks excellent for the office and uses high-tech performance fabrics to make it work just as great when you step out into the world for some getaway time. Available in a dozen patterns and customizable to suit yourself, it fits every man.

Fashion & Style

Orlebar Brown wants you to hit the resorts this winter

From Apres ski to the hot tub, everything you need for the mountain resort

Orlebar Brown Treat Collection Hoodie

Orelar Brown put themselves on the map when they recreated one of the most iconic looks ever worn by James Bond, or any action star for that matter. When they dropped their version of the blue onesie from Dr. No, they became one of THE go-to destinations for men who wanted to embody the secret agent. They even have their own 007 collection. That wasn't the end of it, though; they also became a go-to place for resort wear and the place to grab your swim trunks and poolside fits. That is a good problem to have, but they are breaking out of that problem now with a collection of pieces perfectly tailored for that 007 getaway to the ski resort. Orlebar Brown Mountain Resort Capsule is a selection of pieces all over the site that are perfect for your mountain getaway.
Everything from Apres ski to the hot tub

The Resort Collection is everything you need, from shopping in town to hitting the lodge after a great run. If you want to shop at the local spots, warm up and stand out with the relaxed fit Crochet Cotton Jumper from the FW24 Collection. Once you have finished your run on the slopes, warm up with the Wallace Quilted Knitted Sleeve jacket (which looks remarkably similar to the jacket worn by Daniel Craig at the mountain retreat in Spectre; they can't get away from the connection now). And when it is time for dinner, no self-respecting Bond would be seen without a good tailored jacket, so OB offers the Tailored Fit Pique Merino Blazer. There is something for every occasion except skiing, so hit the Rockies or the Alps before the season ends.
Orlebar Brown Resort