Effortless Warmth: Superdry Jackets

By Ann Binlot February 16, 2013

Superdry Town Coat — Image used with permission by copyright holder

Don’t be deceived by the Japanese characters that are part of Superdry’s logo; the streetwear brand isn’t from the land of the Rising Sun. It actually started out a decade ago in Cheltenham, England. James Holder, who co-founded the label with Julian Dunkerton, came up with the idea for Superdry after a trip to Japan in 2003. Holder was so impressed with the country’s street fashion that he, Holder and one other person started the company with just a handful of t-shirt designs. And then came the celebrity following. Soccer star David Beckham sported one of the brand’s Osaka 6 shirts on the cover of his 2005 calendar, then a Big Brother contestant wore one of the shirts during the duration of his stay at the house. Soon Leonardo Dicaprio and Kate Winslet followed.

Call it luck for the company that refuses to advertise its products. Soon, the line expanded from t-shirts to hoodies and more. By 2010 it was valued at £400 million ($621 million) on the stock exchange. Now it sells to over 100 countries worldwide with 79 retail outlets in the United Kingdom, along with locations in the United States, Australia, Europe, South America and Asia.

Recommended Videos

Superdry’s success can be accredited the fact that while it isn’t the most fashion forward company, its clothes are cool. Regular guys can outfit themselves in Superdry and feel stylish. Take the Town Coat, for instance. It’s a pretty simple, classic overcoat design, but the oxblood collar and orange trim give it a slight edge. And then there’s the Moody Norse Bomber. Its light weight and versatile design can make it the go-to casual jacket that will make any average Joe look good. And finally, the Hooded Polar Wind Cheater. Who wouldn’t want to cheat the wind in that thing?

So if you know any regular guys who could add a dose of style to their wardrobe, take them to Superdry. They won’t get scared off. We promise.

Former Digital Trends Contributor

Ann Binlot is a New York-based freelance writer who contributes to publications like The Economist, Wallpaper*, Monocle…

Fashion & Style

The 5 best rain jackets that will keep you dry this season

If you get caught in a downpour, one of these jackets will save you

Man in a waterproof jacket in the rain

For all of our friends in the sunny spots of the world, you may be basking in the glow of endless sunshine, even as fall has arrived. But for those in tropical areas or climates with a lot of rainfall, this season is hitting you with inch after inch of precipitation. Since we here at The Manual want you always to be prepared for anything, we think it's high time to help you figure out the best rain jacket to pick up to keep yourself dry in the wet season.

Now, a lot of brands will tell you that they have the best, but we have done the research and we think we have found the jackets that will truly work the best with and on top of your stellar wardrobe. But first things first, some criteria that we want to get out of the way.
What makes a good rain jacket

Fashion & Style

Now you can wear your favorite head coach’s jacket

Pick up a HOMAGE x Starter throwback

homage x starter people wearing coach jackets

If you are a child of the 90s, you don't need to be introduced to the name Starter. We all remember coveting our friend's jackets when they walked into the school wearing the Starter jacket of our favorite team. There is a list of iconic Starter jackets, namely the teal colorway for the Charlotte Hornets. You didn't even have to be a fan of Mugsy Bogues or Charles Johnson (Grandmama notwithstanding, obviously) to rock one of those. Every Christmas, kids everywhere flocked to see if they were lucky enough to land a coat with a zipper featuring the S and star logo. Now, vintage recreation expert HOMAGE has teamed up with Starter to bring you a new line of coach-inspired NFL jackets for your pleasure.
Classic throwback fanservice

There are seven jackets in this collection at the moment. The Kansas City Chiefs, because you have to have something for the Swifties, right? The Dallas Cowboys because it is America's team, or at least it used to be when Emmit Smith was there. The San Francisco 49ers because we all miss Joe Montana. The Philadelphia Eagles because something has to make Dallas fans angry every year. The Cincinnati Bengals because you need to have the color orange in there somewhere. The Miami Dolphins because the Southeast needs to be represented. And the Cleveland Browns because you have to be reminded there are two teams in Ohio. All jokes aside, these are some of the most storied and legendary teams in the NFL, and now you get the opportunity to wear the same jackets as their legendary head coaches did on the sidelines. Whether you are a fan of these teams or not, there is something for every sports fan to love with HOMAGE's throwbacks.
Shop NFL throwbacks

Outdoors

Prime Big Deal Days The North Face deals: up to 50% off jackets, vests, backpacks

Wearing a North Face vest in a field.

Update 10/9/24: Most prices have stayed the same, but the Recon backpack got a tad cheaper.

If you've been thinking about buying The North Face gear, but you missed the discounts of The North Face winter sale and the Prime Day deals in July, don't worry because you've got another chance at massive savings with Amazon's Prime Big Deal Days -- but you only have a few more hours of the event. Amazon has slashed the prices of the brand's jackets, vests, and other types of clothing, as well as accessories such as backpacks.
The North Face Men's Canyonlands Hoodie Sweatshirt -- $90 $99 9% off