Skip to main content
  1. Home
  2. Fashion & Style

It’s a Fact: Your Feet Will Look Fine in Shoes by FACTO

By

FACTO Bacchus Lamb Streeta
Image used with permission by copyright holder
Launched two years ago, FACTO is a line of luxury sneakers that blend Italian craftsmanship, Japanese beauty and utility, and healthy dose of New York cool. Founder Victor Hsu started designing shoes after graduating from NYU’s Business School and was inspired to create the brand while living in Tokyo where he learned that “products made with quality at the core inevitably possess a longer physical lifespan.” He teamed with an Italian factory that works with luxury labels and voila! FACTO was born. Hsu shared the story behind his covetable collection (that’s sold in top stores and directly online) with us last week as he presented it onsite during New York Fashion Week Men’s.

What is FACTO best known for?

Recommended Videos

We are best known for high quality craftsmanship, iconoclastic design, and timeless silhouettes. We also get a lot of attention for our slip-ons.

FACTO Apollo Bianco Gaucho
Image used with permission by copyright holder

How large is the assortment?

We have about 10 styles and 50 SKUs.

What are some of the top/favorite styles?

Related

We have a new runner called the Trajan that is coming out Q4. Kith bought the Neptune and Saturn. Usher is a big fan of our patchwork camo slip-ons.

FACTO Bacchus Black Street
Image used with permission by copyright holder

What sets FACTO apart from other shoe brands?

What sets us apart is the sphere of influences resulting from the brands origins in Tokyo, the current residence in New York and the craftsmanship of Italy.

Where are the shoes made?

Tuscany, Italy.

Who is the typical customer?

A 28-year-old male looking for something that can effortlessly push the envelope just enough without coming off contrived.

FACTO Bridge Plutus Gunmetal Croco
Image used with permission by copyright holder

Where are the shoes sold?

Kith, Saks, Bergdorf Goodman, Lane Crawford, Fred Segal and Level Shoe District. Also on our website.

What’s next for the brand?

We are transitioning to a more direct to consumer driven business model by Q4. It would mean a more popular average price point under $300 without any sacrifice in quality.

How often do you release new styles?

Currently once a season, twice a year, though going forward will be monthly or bimonthly.

FACTO Mars White
Image used with permission by copyright holder

The color palette is pretty restrained. Why?

It’s important for the collection to be versatile, such that one could wear FACTO at a variety of occasions styled in different ways. To achieve this we opt for a more collected color palette.

What are the top reasons readers of The Manual should check out the brand?

We are a relatively new brand driven to achieve timelessness.

Editors’ Recommendations

Topics
Christopher Blomquist
Christopher Blomquist
Former Digital Trends Contributor
Christopher is a native New Yorker who lives and works (mostly) in Manhattan. A longtime fashion journalist, he served as…
The new Frederique Constant Classic Moneta Moonphase draws inspiration from a coin
There are two sides of a coin, but the new Frederique Constant draws inspiration from the third side of a coin(the edge)
Frederique Constant Classic

Frederique Constant has just rolled out a new watch model that draws inspiration from a coin. As a result, the inner section of the bezel has a pattern that is quite similar to the one featured on the rim of old coins—it is characterized by rough ridges.

The fluted bezel is a retro design that was quite popular in Geneva timepieces, and Frederique Constant has brought it back to life with this new watch. It also has classical finishes that are quite stylish.

Read more
Reebok and OBEY unite for the ultimate streetwear design
Reebok and OBEY announce new collection
three sneakers in the street

Inspired by classic and modern sports silhouettes, Reebok has turned to streetwear brand OBEY to cocreate the ultimate streetwear collection. In recent years, Reebok has brought retro sneakers and designs back into the mainstream, making them some of the latest “it” pieces. In this new collection, Reebok adds some edge to the design of their typically classic footwear. Both brands have utilized this collection to hone in on their self-expression and empowerment beliefs to create pieces every rebel will want to own. In this new partnership, both brands have announced three new sneakers that are as distinct and unique as their intended wearers. 
OBEY x Reebok FW24

As part of their Fall/Winter 2024 campaign, the two brands have announced three new footwear options for the ideal streetwear touch. The first pair in the collection, the OBEY x Reebok BB450, is a burgundy premium leather that takes after some of Reebok’s classic basketball sneakers. In the BB450, both brands opted for suede accents, speed hook eyelets, premium leather lining, and a branded sock liner and hangtag. Sticking to the trending seasonal colors, the second option comes in the dark green OBEY x Reebok Club C 85. The Club C 85 features premium leather, metal lace eyelets, black laces, and OBEY’s window box logo. This sneaker finds its inspiration from the brand’s iconic tennis sneaker. 

Read more
You will love these two new NORQAIN watches
Check out the new NORQAIN Wild One Skeleton watches in gold and grey
NORQAIN Wild One Skeleton Gold

Norqain has just rolled out two timepieces: the Wild ONE Skeleton Gold and the Wild ONE Skeleton Grey.

Developed by the brand’s CEO Ben Kuffer and Jean Claude Biver, the Wild ONE Skeleton Gold features a ruthenium-coated black skeletonized movement (COSC) and an 18ct red gold brushed and polished case, which reflects sunlight elegantly. Apart from that, the dial also has some gold hour markers that blend smoothly with the casing to accentuate the monochromatic and goldish hue.

Read more