Skip to main content

Feel Good Friday- Authentic Apparel

Every fall/winter when we start hearing what is trending in menswear, the ‘military look’ is always bandied about. It makes sense since men like utilitarian clothes and wear  military items such as bomber jackets, cargo pants and tees on a daily basis. Not to mention the camouflage craze occurring at the moment.  Well finally someone in the Army caught on and realized, ‘Why don’t we hop on?’.  This season the Authentic Apparel Group (the only apparel company to be awarded with a license to use the U.S. Army name and branding) is rolling out their own line of clothing.

Authentic Apparel
Authentic Apparel Image used with permission by copyright holder

We are pretty impressed with the direction this is going. The collection isn’t just faux military like you may find at a department store. There are heritage pieces such as the M65 field jacket, the B-15 flight jacket and the Eisenhower jacket. The rollout also includes pants, sweaters, tees and hoodies.  There are waterproof, breathable fabrics, wax treated fabrics, kevlar thread, hydro weaves and two-ply yarns, many of which have been developed by the Army.

Recommended Videos

But don’t worry, the fit is contemporary and close. Yet you will still be able to do all of your field moves (aka chair roll around the office and beer blast after work) with ease. Plus, these are items made by the United States Army people – they are durable!

Authentic Apparel
Authentic Apparel Image used with permission by copyright holder

Best of all, purchase of officially licensed U.S. Army merchandise aids the Morale, Welfare and Recreation (MWR) Program, which benefits the lives of Soldiers, Retirees, and their Families.

Zappos is the exclusive retailer for the line at the moment, but stay tuned and we will let you know when they appear (with a drum roll) in brick and mortars across the US of A.

Cator Sparks
Former Digital Trends Contributor
Cator Sparks was the Editor-in-Chief of The Manual from its launch in 2012 until 2018. Previously, Cator was covering…
Authentic Roz explores the human experience in New York Fashion Week debut
Finding the balance between fitting in and standing out with Authentic Roz
Authentic Roz look 3

Walking through New York Fashion Week presentations and showrooms, you start to get a feel of what most brands and designers are used to working with. There are hot buzzwords. Inspiration and creativity seem to be center stage in most runway shows and showrooms. However, as I made my way up North from Madison Square Park to The Prince George Ballroom in the Flatiron District, I found myself in a different sort of environment, the kind where the designer of the collection about to walk down the runway also served as the DJ. From the clothes to the tunes to the ideology, Rayan Alami had a hand in every aspect of his New York Fashion Week debut. After seeing designer after designer with the same philosophies throughout New York, Alami embodied the name of his debut collection at Fashion Week, "I am Different."
Using music and culture to blend a unique style

New York Fashion Week is essentially an opportunity to blend art and fashion into one and tell a story through sartorial expression. While designers find inspiration in all walks of life, Alami uses his multicultured heritage and his love of music to blend a style truly unique in the industry. When I sat down with him after his show, I asked how he brought culture to his work.

Read more
Norqain expands the Freedom GMT collection with a new bronze watch
A new bronze Norqain watch
Norqain LE Freedom 60 GMT Bronze

Norqain emerged onto the watch scene in 2018, and has offered stylish timepieces like the Freedom 60 GMT collection. Every single timepiece that’s featured in the collection has a retro-like aesthetic that will take you back to the ‘60s. Now, though, there's a new offering: the Norqain Freedom 60 GMT 40mm Limited Edition.

The new Freedom GMT watch comes with a bronze dial that stands out thanks to the brown hue. And one of the most striking features is the 100m water-resistant brown casing, which is accentuated by a satin finish that makes the surface look a little bit shiny. Hour markers also have a bronze-like hue that complements the casing.

Read more
G-Shock’s MRG-B2100R-2A features stunning blue dial and unique Japanese design
This new G-shock watch is the embodiment of Japanese culture
G-shock MRGB2100R-2A

A new G-Shock watch that explores different Japanese concepts, from zen philosophies to ancient woodworking techniques, has been unveiled: the MRG-B2100R-2A, part of the high-end MR-G series.

For starters, it is based on an ancient Zen ideology centered around self-reflection. The good thing about this new watch is that it explores different Japanese notions. The second notion, Kigumi, goes back to the 6th century and has been passed down over the years. It is a beautiful woodworking craft that creates beautiful patterns.

Read more