Rep Your Flamin’ Hot Love for Cheetos with this Cheeky Fashion Collab

By Chase McPeak Published April 21, 2021

Image used with permission by copyright holder

If Chester Cheetah were a real person, we imagine he’d be someone like Samuel L. Jackson: supremely cool, totally relaxed, and also kind of rude sometimes. Chester would also be the kind of guy who reps his brand non-stop with no regrets. Hey, you can’t fault a guy for being on 100% of the time.

Unfortunately for Chester, he’s not a real person, so he’s missing out on being able to wear one of the funniest, flip, and fiery fashion collabs to debut this year: The Flamin' Hot Cheetos X Forever 21 collection .

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Though Forever 21 is traditionally thought of as a young women’s brand, it has added menswear to its racks of fast fashion over the past few years. The store’s latest collection with Cheetos takes the cake and kills it in the modern-day camp-style department.

Here are a few of our favorites picks from the men’s side of the Flamin’ Hot Cheetos X Forever 21 collection. We suggested pairing these with Takis.

Buy at Forever 21

Image used with permission by copyright holder

This graphic T-shirt is fire — Flamin’ Hot Cheeto fire, that is. Featuring Chester the Cheetah breathing fire, the black long-sleeved shirt is perhaps the most laid-back (and stereotypical) graphic tee in the collection. Wear it on the weekend and count the passersby’s double-takes.

Buy at Forever 21

Buy at Forever 21

Image used with permission by copyright holder

If you thought leopard print was only for your grandma in the 1980s and ’90s, you would be terribly, terribly wrong. Correct yourself immediately by slipping into a pair of these studly swim trunks and becoming a snack yourself.

Buy at Forever 21

Buy at Forever 21

Image used with permission by copyright holder

You can’t wear a pair of leopard print swim trunks without a pair of Flamin’ Hot slides to go with ’em. Made from vinyl, these bad boys have a textured outsole so you don’t have to worry about slipping out of these slides.

Buy at Forever 21

Buy at Forever 21

Image used with permission by copyright holder

We’ve got leopard print once already, why not double down? Only this time with a fairly high-fashion black on red print. Wear it open with your graphic tee underneath for full fanboy effect.

Buy at Forever 21

Buy at Forever 21

Image used with permission by copyright holder

Taking a cue from the cheetah himself, Forever 21 and Cheetos teamed up to recreate his famous shade-throwing shades, only for this version, they’ve slimmed down the former wayfarer/clubmaster design and opted instead for a lighter round-frame with a smoky tint.

Buy at Forever 21

There are plenty more men’s style to choose from, as well as a whole slew of womenswear, so if you’ve got a lady who loves her some Cheetos, it’s never too early to start stocking up on holiday gifts.

For an altogether different, though no less food-brand-centric fashion line, check out this awesome Arizona Iced Tea merch.

Former Former Digital Trends Contributor, The Manual

Chase McPeak is the former Lifestyle Editor. Chase regularly appeared on Beards, Booze, and Bacon: The Manual Podcast where…

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F1 legend Montoya gets fourth custom Rolex in rose gold

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Juan Pablo Montoya Rolex Daytona

Juan Pablo Montoya's illustrious racing career has been captured in a new skeletonized Rolex Daytona in rose gold by customization specialist Artisans de Genève, marking the fourth collaboration between the Formula 1 legend and the Swiss workshop.
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The latest iteration introduces a forged carbon tachymeter bezel framed with rose gold for the first time in the series. This combination creates a striking contrast while maintaining the racing aesthetic that defines Montoya's custom timepieces.
The eye of a Formula 1 engineer has been applied to every detail of the watch, including the sandblasting of the chronograph hand to prevent glare during use. This attention to functional details reflects Montoya's professional racing background and his understanding of precision timing requirements.
The ref. 116505 Daytona's 4230 movement has been completely disassembled, with each component beveled, sandblasted, and polished by hand. Artisans de Genève has fitted a newly designed triangular rotor in 22-carat gold, which is displayed through an exhibition case back following current fashion for Rolex chronograph customizations.
"The more you look at it, the more you like it," Montoya commented on the finished timepiece, reflecting his satisfaction with the intricate craftsmanship and personal touches incorporated throughout the design.
The collaboration between Montoya and Artisans de Genève demonstrates the growing trend of personalized luxury timepieces that celebrate individual achievements and heritage. The incorporation of Colombian flag colors provides a patriotic element while the technical modifications reflect Montoya's professional racing standards.
This rose gold edition completes a comprehensive collection spanning multiple precious metals, each representing different phases of Montoya's racing career. The progression from steel through platinum, yellow gold, and now rose gold showcases the evolution of both the partnership and the customization techniques employed by Artisans de Genève.
The meticulous attention to engineering details, from anti-glare treatments to precision finishing, demonstrates how high-end watch customization can merge aesthetic appeal with functional performance requirements developed through professional motorsport experience.