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Omega x Swatch Mission To The Pink Moonphase

Omega welcomes April’s Full Moon with the Mission to the Pink Moonphase

Omega and Swatch debuts a watch that honors the upcoming pink moon.
Richard Mille RM 43 01

Richard Mille joins forces with Ferrari on a new masterpiece: The RM 43-01

Richard Mille and Ferrari pays tribute to shared values via a new watch, the RM 43-01.
Ulysse nardins tore unveilsing silicon valley

Ulysse Nardin opens Silicon Valley flagship, brings Swiss innovation to tech hub

Swiss watchmaker Ulysse Nardin opens its only North American boutique in Silicon Valley, featuring design elements honoring its pioneering use of silicon technology.
Girard Perregaux unveils new Green Aston Martin F1

Girard-Perregaux unveils limited Aston Martin F1 watch in racing green

Girard-Perregaux unveils the limited-edition Laureato Absolute Aston Martin F1 Edition in racing green with titanium case to celebrate Formula One's 75th anniversary.
G-Shock watches are the epitome of class

G-Shock watches: Tough, stylish, and built to last

Discover everything about G-Shock watches, from the basic to the luxury models. Learn key features, price ranges, and what to consider before buying.
Une Folle Journee new green colorway

Trilobe’s new Une Folle Journée watches bring a splash of color to floating time

French watchmaker Trilobe expands its Une Folle Journée collection with three new editions featuring green, black, and blue accents on its display.
Tag Heuer Australian Grand Prix

Tag Heuer’s president celebrates the brand’s role in Formula 1’s future

Tag Heuer's president gives his take on the Formula 1 partnership
Timex Q Timex 1982 Ana-Digi Reis

The Q Timex 1982 Ana-Digi Reissue brings ’80s nostalgia to life

Timex has been focusing on a campaign—digital edge, vintage soul—that reimagines vintage watches in the present time and still preserves retro features. Its latest offering, the Q Timex 1982 Ana-Digi Reissue, is, not surprisingly, based on a retro ’80s watch. While the digital display sits below the 12 o’clock denotation, the analog dial occupies the […]
James Bond in a black dinner jacket looking in a mirror in Casino Royale

Daniel Craig’s James Bond stunt watch from Casino Royale up for auction

An iconic piece of James Bond history is heading to auction this month – the Omega Seamaster stunt watch worn by Daniel Craig during a pivotal fight scene in 2006's Casino Royale.
Luminox watch on wrist

Luminox unveils bold new colorway for Atacama Field 1960 Series

Luminox has expanded its Atacama Field 1960 collection with the introduction of the Atacama Field SET (Ref: XL.1971.SET), featuring a striking warm grey sand-textured dial.
Watch on brown background

Breitling makes bold move by acquiring Gallet ahead of 200th anniversary

Breitling has announced the acquisition of historic watch brand Gallet, setting the stage for a significant relaunch timed with Gallet's bicentennial anniversary in 2026.
Chronoswiss Pulse One

Chronoswiss Pulse One: A modern take in two gorgeous colors

Featuring a 41 mm titanium casing, the Chronoswiss Pulse One was rolled out in two different colors—beige and blue.
The latest trends in menswear for 2025 are inspiring and audacious.

The hottest men’s fashion trends, according to the runways

Discover the standout men's fashion trends of 2025 direct from the runways. From bold prints to sleek tailoring, explore the styles set to define the year ahead.
M.A.D.2

New M.A.D. 2 watch reimagines the vinyl music era

The latest M.A.D 2 timepiece is reminiscent of the vinyl turntables that were quite popular in the '80s and '90s.
Watches of switzerland rolex store

Watches of Switzerland opens massive Rolex boutique on London’s Old Bond Street

The Watches of Switzerland Group has opened one of Europe's largest Rolex boutiques on Old Bond Street in London's Mayfair district, marking a century-long partnership with the Swiss watchmaker. Spanning 7,200 square feet across four floors, the flagship location offers watch enthusiasts complete access to Rolex's collection, along with a Certified Pre-Owned area, heritage exhibition, and fully visible Authorised Service Centre with five watchmakers.
Citizen 30th Anniversary models

New limited-edition Citizen watches blend Japanese artistry and innovation

Citizen rolls out the 30th-anniversary Citizen models in two different versions, with a pink and blue dial. Both draw inspiration from a Japanese notion, Okashi, that highlights life's beauty.
Krayon unveils anyday watch

Krayon’s new watch offers a unique month-at-a-glance mechanical planner

Swiss haute horlogerie brand Krayon introduces "Anyday," the world's first mechanical planner watch that displays an entire month at a glance. Unveiled at Time to Watches in Geneva, this revolutionary calendar complication shows each day and date for the current month while automatically transitioning between months without technical intervention, offering wearers a comprehensive five-week view directly on their wrist.
Unimatic x Massena LAB U1 SPG NASA Artemis

Unimatic x Massena LAB’s limited-edition watch pays homage to Artemis II

Unimatic and Massena launched a new GMT Dive watch that’s inspired by the Space Launch System that will take the Artimis II crew into space.
Jack Doohan portrait

Alpine F1 driver Jack Doohan joins H. Moser & Cie. as newest ambassador

Independent Swiss watchmaker H. Moser & Cie. announces Alpine Formula 1 driver Jack Doohan as its newest Friend of the Brand.
Omega Seamaster Planet Ocean Worldtimer

Omega Seamaster Planet Ocean Worldtimer debuts with two colors

Omega swapped the old caliber on the Seamaster Planet Ocean with a new world timer mechanism, Caliber 8938, that can track the time in different geographical locations.
Junghas Mega Futura

Junghans Mega Futura reimagines the first radio-controlled watch with modern style

Junghans is back with the Mega Futura. It was designed for the future, and the future is now.
Maurice Lacroix watch on yellow background

Maurice Lacroix’s latest collab with street artist Wotto is breaking all the rules

Maurice Lacroix unveils the AIKON Automatic Wotto Limited Edition, transforming its popular model into a vibrant canvas featuring British street artist Wotto's colorful characters and signature style.
Patek Phillippe Grand Complications in rose gold

This company can find you almost any watch in 24 hours

If you're struggling to find your grail watch, Wrist Aficionado can find it for you in as little as 24 hours.
Tag Heuer 2025 Formula 1 clock

Tag Heuer unveils the official clock for the 2025 Formula 1 season

Tag Heuer goes all in with the official clock for the 2025 Formula 1 season.
Hublot Big Bang Meca-10 Aspen One

Hublot’s Big Bang Meca-10 Aspen One celebrates Aspen’s snowy mountains in style

Hublot debuts the Big Bang Meca 10 Aspen One.
A quartz watch offers precision that is unparalleled in horology.

How do quartz watches work? Understanding the science behind their precision

Quartz watches use battery-powered quartz crystals to keep time with incredible accuracy. The crystal vibrates at a precise frequency when electrified, driving the watch's mechanism. Discover how this brilliant technology revolutionizes timekeeping!
Tissot PRC 100 Solar

Tissot PRC 100 Solar combines solar tech and classic design in a modern upgrade

Tissot gives the PRC 100 a technological makeover.
Jean-Claude Biver Automatique Japan Edition

Biver unveils exclusive Automatique Japan Edition with platinum, rose gold options

Biver shifts its focus to watch enthusiasts and honors them with a new watch—the Automatique Japan Edition.
Hamilton American Classic Boulton Death Stranding 2

Hamilton pays tribute to Death Stranding 2 with a new watch

Hamilton teams up with Hideo Kojima on a new project.
New Parmigiani Fleurier Release

Parmigiani Fleurier’s new Tonda PF captures the essence of sky and sea

The new Parmigiani Fleurier Tonda PF 36mm Automatic Platinum Stone Blue features a vibrant Le Corbusier-inspired dial, stainless steel case with platinum bezel, and universal 36mm proportions
H. Moser x Cie x LABEG paper collab

H. Moser & Cie. teams up with LABEG for a unique cardboard watch art show

Swiss watchmaker H. Moser & Cie. collaborates with artist LABEG to create striking cardboard interpretations of iconic timepieces, on display at Moserland NYC March 12-13, 2025.
Sotheby's area 51 colleciton

Sotheby’s watch auction will highlight alien-inspired wristwear

Sotheby's and heist-out present Area_51, a UFO-themed luxury watch auction featuring 51 otherworldly timepieces from brands like Audemars Piguet, Patek Philippe, and Furlan Marri in Geneva this April.
Anoma A1

Anoma’s A1 Slate features a distinctive design with a sleek dial

Anoma just rolled out a new watch with a triangular case.
King Seiko Vanac

King Seiko Vanac returns with Tokyo-inspired design and a see-through caseback

Seiko breathes life into the Vanac collection from the '70s.
Arnold & Son HM Steel Amber

HM Steel Amber by Arnold & Son: a minimalist watch with a unique amber dial

Arnold & Son is reviving the stone-dial style with a new watch—HM Steel Amber.
Seiko Prospex Marinemaster Professional Seiko Diver's Watch 60th Anniversary Limited Edition

Seiko marks 60th anniversary of diver’s watch with exclusive timepieces

Seiko pays tribute to the 1965 Prospex Heritage Diver.
Rolex on a table

Here’s how to remove watch links in 5 easy steps for a better fit

A great watch allows you to customize the fit just like your clothing. Be a pro at changing the fit of your watch by following these 5 simple steps.
Seiko 5 Sports x MOONEYES

New Seiko x Mooneyes watch comes with a striking yellow dial

Seiko teams up with Mooneyes on a new watch.
2025 Breitling Navitimer B19 perpetual calendar chronograph

Introducing the new Breitling Navitimer B19: A refined, non-limited edition

Breitling just made the Navitimer B19 perpetual calendar chronograph more stylish with a blue dial.
Perrelet Turbine Pink Flamingo

Perrelet unveils Turbine Pink Flamingo: Miami glam meets luxury watch design

Perrelet debuts the Turbine Pink Flamingo.
Citizen Tsuyosa 37mm

Citizen Tsuyosa 37mm: Retro vibes meet modern style in a compact design

Citizen just rolled out the Tsuyosa 37mm edition.
Code 11.59 Selfwinding Flying Tourbillon

Audemars Piguet unveils the dazzling 38mm Code 11.59 Flying Tourbillon

Audemars Piguet debuts the Code 11.59 Selfwinding Flying Tourbillon.
Omega x Swatch Moonswatch 1965

Track time like never before with the Omega × Swatch Speedmaster 1965 edition

Omega teams up with Swatch on a new watch.
Citizen Promaster Eco Drive

Citizen Promaster Eco-Drive combines sustainability with dive-ready performance

A new Citizen Promaster with high-quality features, which can withstand tough marine environments.
Audemars Piguet Perpetual Calendar

New Royal Oak Perpetual Calendar marks the end of Calibre 5135 era

Audemars Piguet marks the end of the Calibre 5135 era with an open-work Perpetual Calendar.
Audemars Piguet Code 11.59

Audemars Piguet unveils the innovative Calibre 7138 in new Code 11.59

Audemars Piguet has upgraded the Piguet Code 11.59 with a more powerful caliber.
Nomos Club Campus

The new Nomos Club Campus watches bring joy and radiance to your wrist

Nomos unveils two new watches that represent joy and radiance.
Yema Superman Swiss Edition

Yema’s latest Superman watches offer improved performance and classic aesthetics

Yema rolls out the Superman Swiss edition with a more powerful caliber.
AP Royal Oak Offshore Ceramic

Audemars Piguet goes all black with a new ceramic Royal Oak Offshore

Audemars Piguet debuts the new ceramic Royal Oak Offshore.
Chopard L.U.C Lunar One

Chopard unveils the L.U.C Lunar One in two new dial colors

Chopard just rolled out the L.U.C Lunar One in pink and blue.