Skip to main content

Nike’s New Miami Store is an Architectural Playground & We Want to Go

Nike Miami
Image used with permission by copyright holder
Basketball court inside to test the new LeBrons? Yes, sir.

While we do much of our shopping online, a new wave of brick-and-mortar revival stemming from an architectural revamp of traditional shop spaces is pushing us back on the streets and back to physical stores.

Recommended Videos

Sportswear giant Nike has opened two architecturally advanced stores within the past three months, Nike Soho in November and Nike Miami in January, which act as a destination retail experience as opposed to a lazy store.

Image used with permission by copyright holder

Both Nike shops house an actual Nike+ Basketball Trial Zone (283-square-feet of pure court, plus an adjustable hoop) for consumers to test the latest products. Yep, no more verifying the feel of a shoe by looking at it in a changing room mirror. While Miami includes a Trial Zone for testing Nike’s running products, which includes a virtual reality screen and real-time feedback via an in-house expert. Oh, and also a testing field for soccer to demo new cleats and get one-on-one guidance from a certified product wiz.

Nike Miami houses these shopping amenities within two stories of multi-sport product lines and play areas. The entire space is more than 31,000 square feet, sits on one of Miami Beach’s most popular shopping districts (1035 Lincoln Road), and tailors its aesthetic to the city it serves. Think bright, vibrant, and naturally lit, matching the colorful city of Miami, with exterior concrete and terrazzo panels that reference South American and South Floridian architecture.

Image used with permission by copyright holder
Image used with permission by copyright holder

The south and west divisions of the building are wrapped in a concrete brise-soleil, cast with waffle iron and Nike Windrunner patterns— nodding to the classic Nike footwear and apparel with the same prints. This intricate casting filters light to the interior of the store while casting shade on the exterior… which is years beyond other physical shops we’ve been to within the past year.

Adding to its Miami infusion is an art instillation on the first floor, done by the city’s own Jessy Nite. Her site-specific, interactive works are notorious for infusing conceptual art into public places. At Nike Miami, the use of angled tiles coated in dichroic film to reflect natural remain consistent with Nite’s signature use of color, custom typography, and a playful but deeply rooted narrative.

Image used with permission by copyright holder

The architecture of Nike Miami also does something completely new: it prompts shoppers to sit and talk with one another. An area made of industrial concrete steps called The Stands was made to act as a space where consumers can discuss latest product drops. Nike Miami will receive some of the most limited of Nike’s offerings, including the new HyperAdapt 1.0, available only by appointment.

Yes, this is what shopping should look like: a museum-meets-playground that gets us excited to leave the house and forget about Amazon altogether.

HyperAdapt 1.0
HyperAdapt 1.0 available by appointment only at Nike Miami Image used with permission by copyright holder

Photos courtesy Nike

Topics
Jahla Seppanen
Former Digital Trends Contributor
Born and raised off-the-grid in New Mexico, Jahla Seppanen is currently a sports, fitness, spirits, and culture writer in…
Cole Haan unveils their newest cushioned dress shoe
Cole Haan's latest tech dress shoe
man wearing cole haan shoes

There’s no question that Cole Haan knows how to create a dress shoe you can use daily. In their newest release, Cole Haan has updated their footwear technology to deliver one of their most innovative designs yet. Using a new spring cushion, Cole Haan looks to craft the perfect hybrid Oxford shoe that won’t tire you out. Available in seven distinct colorways, there are plenty of options for wearers to find one that best works for their wardrobe. With these new Oxfords, there’s no need to suffer with hard and stiff dress shoes. Even if you aren’t headed to a formal event, these shoes are an ideal blend of comfort and style everyone deserves in their day-to-day closet. 
Introducing the new ØriginalGrand 2.0 Oxford

 

Read more
Zenith’s new Defy Extreme Diver offers a bold, fresh look with a white dial
A new Zenith Diver timepiece and a new stylish dial
Zenith Defy Extreme Diver

The first modern Zenith Defy timepiece debuted at the Watches and Wonders 2024 event in April 2024, and due to its modern features, it generated a lot of hype.

To live up to its reputation, the brand added another watch to the collection, the Zenith Defy Extreme Diver, which has a stylish white dial and is popularly known as the Zenith Defy Extreme Diver.

Read more
Honor The Gift teams with LA Rams in versatile capsule
Be ready for the game or the night out with Honor The Gift x LA Rams
three men in HTG Rams collection

Los Angeles has always had a different vibe from other cities. Even if you are the kind of person who travels around the country and believes that a city is a city, they're all the same; LA is one that everyone has to admit feels different. There is a feeling that anything can happen. You could be pulled off the street as the next big star. People have flocked to that city for a century under that same dream. Of course, there is more to it than that. It is a center of fabulous fashion. It is a place of top-tier sports. It is also where good collaborations launch. The newest is from LA staples Honor The Gift and LA Rams. The latest line from the Russell Westbrook-created company sports attractive athletic wear for after-games or friendly gatherings. Here is what the founder had to say about the Honor The Gift x LA Rams collaboration.

“The collaboration between Honor the Gift and the Los Angeles Rams is so authentic," said Westbrook. "We wanted to create a collection that embodies the heart of the inner city and the connection between sports.”
Good enough for the game, stylish enough for the night

Read more