Hawaiian heritage brand Reyn Spooner Todd Snyder
The new line comes fresh off the heels of Snyder’s spring and summer 2019 runway show, which featured archival Reyn Spooner prints and fabrics on an array of different items, including long-sleeved shirts, caps, and pants. The collection was bold and colorful, a befitting homage to the classic Reyn Spooner aesthetic that also felt fresh, fashion-forward, and wholly contemporary.
“Reyn Spooner is the original in its space and I have been feeling the return of printed Aloha shirts for the past few seasons,” Snyder explained in a statement. “I wanted to do something authentic, so I decided to go to the source. Like most of my collaborations, I like to work with partners who invented the originals also — the brand was started by a tailor in Hawaii. That really topped it off!”
The authentic connection was a hit on the runway, so much so that the two brands decided to take the catwalk collaboration straight to the online market. The continuation offers five iconic Reyn Spooner printed fabrics in new silhouettes, ranging from Hawaiian shirts to shorts and suits to pants. You can also snag the Aloha prints on specialty totes and hats.
While all the items are playful and fun, the exclusive Reyn Spooner X Todd Snyder Unconstructed Blazer (with matching pants) is a clear standout. Not only is the suit constructed entirely of breathable cotton, but the print (“Old School Reyns” from 1985) features a gorgeous garland of monstera leaves, hibiscus, and Tahitian gardenia, making for a look that’s stylish and totally summer-ready.
Wanna get into the new capsule collection? Then hop on over to the Todd Snyder collection page (or brick-and-mortar store) and check it out for yourself.
While you’re there, you can also check out Todd Snyder’s most recent collaboration with Timex, a vintage timepiece inspired by the designer’s father. For more Hawaiian shirts, check out the latest and best from Reyn Spooner and then take a look at JFK’s famous Aloha shirt that recently sold at auction.
