Skip to main content

The Manual may earn a commission when you buy through links on our site.

Road Bike Racer Turned eCommerce Consultant Brooks Bostick

Brooks Bostick
Image used with permission by copyright holder
Today we meet Brooks Bostick, founder of On Sight, an eCommerce consulting firm.

I’m originally from Charleston, South Carolina and am currently splitting time between Boulder, Colorado and Charleston. I went to College of Charleston, raced road bikes for a few years and then desperately needed a change. Thats when Colorado came onto my radar. I went from almost full time bike racer to doing just about anything and everything I could outside, that’s what great about Colorado. I got really into rock climbing, skiing (cross country and back-country), fly-fishing, trail running (I actually ran my first ultra marathon this year), mountain biking… you name it. Colorado promotes a really nice balance of work and play!

Recommended Videos

I started my current company, On Sight, after countless hours working a dead end office job and looking for a way to have a more fulfilling career. It was really hard for me to do the standard nine to five, I always knew my most creative times were outside of those hours.

Image used with permission by copyright holder

On Sight is a full service eCommerce consulting firm that builds websites and helps small businesses sell their products online. We launched about 1.5 years ago, and now have clients all over the country. Owning my own business has really given me the freedom to explore and plenty of motivation and time to create an awesome company.

My style is definitely a hybrid of surf and outdoorsy, I guess you could say it has a lot to do with the two places I spend the most time. In the summer, I’m flip flops and short sleeve button downs. In the winter, I’m boots, flannels and down jackets. Growing up in Charleston really made me appreciate good style, including the occasional bow-tie. My time in Colorado has made me a little more functional. Now I would like to think I’m a pretty balanced mix of both.

Image used with permission by copyright holder

As for my personal style:

Jeans: Levis 511 Stretch. I like the skinny style and the stretch helps with my big thighs
Shirts: Recently found Vissla Shirts, I love surf style short sleeve button downs and these are slick!
Pants: Jcrew 484 chino
Suits: I’ve never really owned a suit, but I love my tweed jacket. I wear it every opportunity I get.
Shoes: Vans Old Skool for everyday wear and Redwing Iron Rangers.
Accessories: Random hats I’ve acquired in my travels. Watch: Garmin Fenix 3. Unlike most GPS watches, this one is easy on the eyes yet super functional.
Outerwear: Patagonia Better Sweater hybrid. I just got this guy and completely love it. Other that, Colorado has got me sold on just about anything down for outerwear. My favorite down right now is the Outdoor Research Incandescent Hoody.
Favorite cologne: I’m actually not a big cologne fan.
Favorite app: Slack. I use it for communicating with colleagues, kind of geek out over it too much! ha
Favorite piece of technology: my iMac, couldn’t go a day with out that thing.
Next style/gear purchase: Promaster Van to be converted into a mobile office/ camper.

Cator Sparks
Former Digital Trends Contributor
Cator Sparks was the Editor-in-Chief of The Manual from its launch in 2012 until 2018. Previously, Cator was covering…
Reebok and OBEY unite for the ultimate streetwear design
Reebok and OBEY announce new collection
three sneakers in the street

Inspired by classic and modern sports silhouettes, Reebok has turned to streetwear brand OBEY to cocreate the ultimate streetwear collection. In recent years, Reebok has brought retro sneakers and designs back into the mainstream, making them some of the latest “it” pieces. In this new collection, Reebok adds some edge to the design of their typically classic footwear. Both brands have utilized this collection to hone in on their self-expression and empowerment beliefs to create pieces every rebel will want to own. In this new partnership, both brands have announced three new sneakers that are as distinct and unique as their intended wearers. 
OBEY x Reebok FW24

As part of their Fall/Winter 2024 campaign, the two brands have announced three new footwear options for the ideal streetwear touch. The first pair in the collection, the OBEY x Reebok BB450, is a burgundy premium leather that takes after some of Reebok’s classic basketball sneakers. In the BB450, both brands opted for suede accents, speed hook eyelets, premium leather lining, and a branded sock liner and hangtag. Sticking to the trending seasonal colors, the second option comes in the dark green OBEY x Reebok Club C 85. The Club C 85 features premium leather, metal lace eyelets, black laces, and OBEY’s window box logo. This sneaker finds its inspiration from the brand’s iconic tennis sneaker. 

Read more
You will love these two new NORQAIN watches
Check out the new NORQAIN Wild One Skeleton watches in gold and grey
NORQAIN Wild One Skeleton Gold

Norqain has just rolled out two timepieces: the Wild ONE Skeleton Gold and the Wild ONE Skeleton Grey.

Developed by the brand’s CEO Ben Kuffer and Jean Claude Biver, the Wild ONE Skeleton Gold features a ruthenium-coated black skeletonized movement (COSC) and an 18ct red gold brushed and polished case, which reflects sunlight elegantly. Apart from that, the dial also has some gold hour markers that blend smoothly with the casing to accentuate the monochromatic and goldish hue.

Read more
Best of REI’s Winter Sale: Up to 62% off clothes and gear
Man winter camping with a green tent

If the cold of winter won't stop you from enjoying the great outdoors, you better be prepared. Fortunately, now's an excellent time to buy winter outfits and winter gear, as you can enjoy huge savings from REI Co-op's REI Outlet Winter Sale, which runs until November 21. You can take advantage of discounts of as much as 62% off, and REI Co-op members can get 20% off on a full-priced item and an extra 20% off on a REI Outlet item using the coupon code WINTER24. We've got some recommendations for excellent bargains, but feel free to look at all the deals through the button below. You're going to want to complete your purchases as soon as possible though, as stocks may run out sooner than you expect.

Bogs Casual Lace Boots -- $54 $135 60% off

Read more