This app makes ‘Clueless’ clothing app a reality (and online shopping a lot easier)

Clueless was the future and it's finally here

By Mark McKee Published October 13, 2024

spreeai virtual try on cher closet program — Paramount Pictures

We all remember the year 1995, right? It was only a few years ago and we don’t want to hear anything else. Anyway, one of the highlights of that year was an incredibly funny movie about a spoiled valley girl named Cher (Alicia Silverstone) who navigates high school, love, virginity, and the matchmaking of teachers. It was an unexpectedly endearing movie, but there was something else about that movie that sticks with us clothing-obsessed people: her closet. Not just the clothing in it but the computer program that told her what to wear and how it would look on her. We have wanted it ever since, and here we are, three decades later, and SpreeAI virtual try-on technology has landed, making it possible for us to live the life of a futuristic spoiled valley girl at long last.

New app makes Cher’s closet real life

SpreeAI example — SpreeAI

Here is how it works: You go to your favorite online store and find a garment you like. You upload the picture into the app, take one of you, and wham, a virtual rendering of you wearing the shirt. There are a lot of benefits from both sides of the app. The customers get to add one more in-store shopping experience that has been missing with online shopping. The stores get to engage those customers that may not get something for hesitance it won’t fit right and the hassle of an online return.

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The only catch we can gather so far is that this is less like a full fledged app and more like a dating app between customers and stores. The outlets need to become partners with the app for it to work, so it is not quite to Cher’s level yet. But with 4 patents granted and 23 more in the works, it is well on its way.

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Mark is a full-time freelance writer and men's coach. He spent time as a style consultant and bespoke suit salesman before…

Fashion & Style

Dress like Rip Wheeler on the Yellowstone Ranch with Paramount shop

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Paramount Yellowstone Shop

Fashion & Style

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Three men in SODO Athletic Labs

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Fashion & Style

Bonobos is preparing you to look great for the holidays

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Bonobos Holiday collection at a subway stop

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Bonobos Holiday Collection