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SuitShop Makes Suit Shopping for Everyone Easier

Celebrating the Uniqueness of You

suitshop made to order mto white tux
SuitShop

We are not the same. Because you are different from us, be it by personality, gender, body type, or stylish desires, we shouldn’t be bound to wear the same suits made in the same way for the same people. We should be wearing something different, something representative of who we are and what message we want to send to ourselves. When it comes to buying suits, it can feel like a profoundly impersonal process of deciding which style the powers that be have decided is fashionable this season, choosing a size that is somewhat close to us, and enthusiastically buying it in hopes that a tailor can make it more fit for us. SuitShop is taking steps to change that process by launching a made-to-order program set to celebrate you and the differences that make us all unique.

Made for everyone

SuitShop different customer builds
SuitShop

Do you know what the biggest problem with the fashion industry is? It isn’t that it is disconnected from its customer base. It is actually quite connected to it, which is why it is an incredibly profitable business. The problem is mass-producing a stylish garment using mannequins. We don’t know about you, but we’re not built like mannequins. Maybe we used to be, perhaps we never were, but we likely never will be again. That means that almost every mass-produced garment we buy isn’t made for someone with a body like ours. SuitShop’s MTO program ensures that you can grab something unique to your personality, that fits your body, and that you can be proud to wear without trying to alter from a mannequin. Celebrate the things that make you unique and grab something no one else will have.

Get Unique

Mark D McKee
Mark cut his teeth in the men's style world when he sold suits first at box stores such as Men's Wearhouse and Jos. A. Bank…
The 5 suit brands you need to know to build your first suit wardrobe: Including the first aspirational one
Building a suit wardrobe starts with the brands you can trust
Men's Wearhouse Custom

Look, starting a wardrobe is difficult. You have to decide what kind of man you want to be. What kind of message do you want to send? What kind of budget do you want to use? And how often you want to go back to the drawing board. What kind of man do you want to be? Sounds heavy. Sounds dramatic. Maybe because, in some ways, it is. So much of what people initially believe about you remains in their subconscious long after they get to know you. So what you wear is important. The message you want to send is one of being put together, attentive to details, or it is the opposite. Laid back and unbothered. The budget is also integral to the wardrobe you build. High quality comes with high prices. However, it comes with longevity, so it means you don't have to replace it as often, saving money in the long run. So, what kind of man do you want to be? Hopefully one that wears men's suits.

No matter what man, message, budget, or shopping frequency you choose, a good suit wardrobe will need to be a part of it. So, where do you go? How do you start? Here are the five brands to trust to get started. No Tom Ford, Brioni, giant fashion houses here. These are the five suits for the man starting out. And one for the man aspiring to the next step. The first four, you can grab your first quality suit for around the $1,000 mark. The aspirational one will be your first custom, so it will be a bit more.

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Longines refreshes its cult-favorite central power reserve in light blue
The Swiss watch company is giving the Conquest Heritage Central Power Reserve some new dial and bracelet options.
Wristwatch, Arm, Dial

Longines has been around since 1832, which makes it one of the oldest continuously operating watchmakers on Earth — old enough to have spent decades strapped to the wrists of aviators and explorers before most brands existed. So when the Saint-Imier company, now part of the Swiss giant Swatch Group, revives something from its own archives, it's got real history to draw on. The Conquest Heritage Central Power Reserve is a good example.

The Conquest line dates to 1954 — the first Longines collection to have its name trademarked with the Swiss IP office. And in 1959, one Conquest model introduced the complication this watch is built around: a power reserve indicator planted dead center on the dial. For 2026, Longines has given the modern revival a light refresh: a new light-blue opaline dial and (for the first time on this model) a stainless-steel bracelet alongside the returning dark leather strap.

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Shohei Ohtani’s newest Seiko is out of this world
Seiko built Shohei Ohtani a one-of-one watch that tracks a million hours across five rotating discs — and you can't buy it.
Wristwatch, Arm, Body Part

The Seiko Star Time, presented to Shohei Ohtani on July 3, marks his tenth year as a Seiko ambassador. It's not for sale, will never be for sale, and there's exactly one on Earth — currently strapped to the best baseball player alive. Oh, and also? It looks absolutely nuts. Instead of hands, the Star Time tells time with five stacked, concentric discs, each tracking a different scale of accumulated time: 24 hours, then 1,000, 10,000, 100,000, and finally a disc that runs all the way to one million hours.

That's roughly 114 years — a full human lifetime, give or take. The discs turn continuously, so slowly you can't see them move. Seiko named it "Star Time" for exactly that reason: like stars drifting across the sky, the motion is imperceptible in the moment but relentless. A little existential for a watch company, but let's go with it.

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