Skip to main content
  1. Home
  2. Fashion & Style

TGIF shopping: Askov Finlayson opens flagship location

By

Men’s apparel brand Askov Finlayson is celebrating the opening of their new flagship location at their home base of Minneapolis, Minnesota.

The new space–located adjacent to their current home–offers double the square footage, all the proof needed to showcase AF’s tremendous growth over the past four years. Alongside their expanded collection of products, they also offers an assortment of local, American, and global brands.

Recommended Videos

RELATED: SHRINE CO’S BAGS ARE A PERFECT FIT FOR FOOTWEAR ENTHUSIASTS

Related

“It’s exciting to see the brand come to life as a physical environment,” says Eric Dayton, who co-founded AF with his brother, Andrew, in 2011. “Everything from the color of the millwork to the small brass detailing in the floor looks and feels like us. We’ll be creating a coffee and sandwich shop in the old space that will open this fall, and the courtyard will provide cafe seating during the day. And then we’re retrofitting an old Airstream trailer that will go into the back of the outdoor area next spring. In the evenings, the trailer’s hatch will pop open and the courtyard will transform into a beer garden. I love the blending of the indoor and outdoor spaces and it will be fun to see the way the café, beer garden, and store all interact together.”

Additionally, the store will feature Warby Parker at Askov Finlayson (their first retail presence in Minnesota), a 250-square-foot showroom offering the brand’s full collection of frames.

“I met the Warby Parker founders through a mutual friend when they were MBA students at Wharton and I was at Stanford Business School,” says Dayton. “We had talked about a Minneapolis partnership early on, but Askov Finlayson’s previous space was too small for any kind of shop-in-shop. [Warby Parker co-founder and co-CEO] Neil Blumenthal brought the idea back up about a year ago, just as we were considering expanding. The timing was perfect and Warby Parker fits beautifully into the new store.”

In addition to the new store, AF also recently introduced shorts and swim trunks. “Manual readers will love the cadet/navy two-tone color combination; it’s my favorite. I’m also really excited about the new colors that Frost River did just for our store. They’ve become famous for making all their products in only one color: field tan. And so for the first time their great bags are available through us in navy blue, forest green, and a really nice medium grey.”

Be sure to check out Askov Finlayson’s new flagship store at 204 North 1st Street in Minneapolis or shop online here.

Editors’ Recommendations

Evan Ross Katz
Evan Ross Katz
Former Digital Trends Contributor
Evan Ross Katz is a contributing writer for The Manual as well as the Managing Editor for​ ​NewNowNext. He also…
Audemars Piguet unveils the dazzling 38mm Code 11.59 Flying Tourbillon
A Code 11.59 with a selfwinding flying tourbillon
Code 11.59 Selfwinding Flying Tourbillon

Audemars Piguet gave the Code 11.59 a beautiful retouch that takes it to the next level: the 38 mm Code 11.59 by Audemars Piguet Selfwinding Flying Tourbillon.

Every single element on this model, from the casing to the lug, screams luxury. For starters, the lugs are accentuated by brilliant-cut diamonds of multiple sizes. Audemars Piguet also set some diamonds on the casing to complete the whole look.

Read more
Citizen Tsuyosa 37mm: Retro vibes meet modern style in a compact design
Smaller Citizen Tsuyosa timepieces
Citizen Tsuyosa 37mm

Smaller case sizes are trendy, and every brand wants a piece of the pie.

Citizen just rolled out new Tsuyosa timepieces, designed to keep up with the changing times. While the brand worked on 40 mm Tsuyosa watches, it is now downscaling the size, just a little bit, to 37 mm. Thanks to its striking colors, the Tsuyosa collection has dominated the industry in the past two years. Well, this is the perfect time to take over again with a watch that has a compact size. Even though this watch is smaller than the 40 mm version, it still sits perfectly on the wrist.

Read more
Sorel, Madeira, and bourbon? Bardstown says yes with this Manhattan riff
This unusual recipe shows off the French Oak finish of a fine bourbon
Bardstown Bourbon Communion Cocktail

Bardstown is going bold with its latest cocktail offering --  the drink stars the bourbon brand's new release, its Cathedral French Oak bourbon. It also makes use of Sorel Liqueur, a hibiscus-flavored liqueur inspired by the traditional Caribbean tea drink. Hibiscus is a great ingredient to incorporate into cocktails, as it has both a sharp, berry-like quality and a floral softness, and Sorel incorporates ingredients like ginger, cassia, and cloves as well as hibiscus to give the liqueur a spicy note.

There's also Maderia in this cocktail, which is a much-maligned wine style but one that's becoming increasingly popular in cocktail circles, where its fortified nature and bold sweetness make it an interesting substitution for vermouth. In fact, this cocktail is really a kind of Manhattan variation, with bourbon rather than rye, the addition of a floral liqueur, and the use of Maderia in place of the vermouth.

Read more