Skip to main content
  1. Home
  2. Fashion & Style

The Manual may earn a commission when you buy through links on our site.

Worn Out Wednesday – Brad Lande

By

BIRCHBOX is one of those companies we have to high five. They saw how much the girls were digging their boxes, so they had the brilliant concept to cater to us guys. And guess what? Guys are gaga over these little boxes. For a reasonable price you get a box of neat-o things you probably haven’t heard about yet, right in your mailbox. No shopping! Then, if you like what’s in the box, you can buy more on the BIRCHBOX site. It’s one of those ‘dammit why didn’t I think of that and end up on Forbes 30 under 30 list’ kind of companies.

The men’s box (there is a pun in there somewhere) has really popped off in the last year due to their go get’em VP, Brad Lande. Originally from Portland, Oregon, he lived in San Francisco for years working at Yahoo! Then he went  all entrepreneurial on us and founded his own tech start-up for the creative community. Lande (rhymes with Handy!) then moved to New York and nearly a year ago got on the BIRCHBOX party train. He has been responsible for partnerships, product for the box as well as managing growth and subscriber acquisitions. “It’s an amazing culture, a great team with explosive growth and we are just getting started,” he told us.

Recommended Videos

For November in honor of Thanksgiving, Brad was eager to help those less fortunate and has partnered with all socially conscious brands for the box such as Apolis, Bombas Socks and Plant and Lstn, a headphone company that works with hearing impaired children. “Millennials are launching so many businesses that give back, we really wanted to introduce as many as we could to our subscribers,” Brad explained. November is also Movember (a favorite at The Manual!) and Baxter is including shaving cream in some boxes so that men can shave off their beards to show off their mustache for the month.

We spoke to Brad as he was heading to upstate New York for some fall foliage fun to hear more about his personal style:

Jeans- Simon Miller and Detroit Denim are my two faves.

Pants- Great colorful Joe Fresh trousers! They have a super slim fit I wear all the time.

Shirts- J.Crew, Thom Browne and a designer named Woo Young Mi from Korea that I really like.

Suits- My favorite is a corduroy suit that is Martin Margiela. I have various suits by Thom Browne too.

Outerwear- The classic Burberry trench is hard to beat as well as an awesome bright blue jacket from Aether Apparel. They have amazing items. I also have a Dries Van Noten vintage navy wool blazer that feels like my fall uniform.

Boots- I live in boots. I discovered Trickers while I was in Amsterdam and those are my go-to as are Guidi. I have Red Wings for hiking upstate.

Accessories- Apolis linen scarf and a wool cap that is a prototype from Roosevelt Supply that they are launching soon.

Watches- Cartier, Panerai, obsessed with my Nike Fuel band!

Undershirts- Ministry of Supply, they have amazing high tech performance fabric tees.

Socks- Richer Poorer are fun and comfortable.

Boxers- Bread and Boxers– This simple and Swedish line has no logos or words all over them, just classic boxers.

Cologne- My current rotation includes Histoire De Parfum 1899 for juniper, cinnamon and vetiver for daytime and BLK DNM Perfume 11 for evening with musk and black pepper undertones.

Topics
Cator Sparks
Cator Sparks
Former Digital Trends Contributor
Cator Sparks was the Editor-in-Chief of The Manual from its launch in 2012 until 2018. Previously, Cator was covering…
Birdwell gets 80s punk rock with surfing legend Matt Archbold
Legendary surfer Matt Archbold collabs with Birdwell
Tube Select

If you grew up in the '80s and the '90s, you undoubtedly know that surfers were a clean-cut crew back then. Sure, their hair was long and bleached by the sun, but they had a very distinct culture that wasn't aligned with today's love of tattoos. Well, Matt Archbold changed all of that and paved the way by going a bit more punk rock and rebelling against the entire culture. Not only that, but he was an insanely talented surfer who charged hard at waves others avoided. After a hard life of substance abuse going along with his punk lifestyle, he cleaned himself up and opened Archy's Garage, a niche shop for true lovers of the sport and the culture. Although he shut it down to move to Hawaii, he is back and relaunched it. Now collaborating with Birdwell, he has a set of products perfect for the love of the sport.

“Growing up, I was always inspired by Matt Archbold and the way he pushed the limits of surfing with his style, both in and out of the water. It’s been amazing to bring together Birdwell’s legacy of making the world’s best boardshorts with the timeless performance and custom culture of Archy’s Garage,” said Eric Crane, CEO of Birdwell. “The product is incredible, and the feedback has been just as great. We’re proud to team up with someone like Matt, who’s still shredding in his 50s!”
Built for speed and born to ride

Read more
Sports and fashion collide with Perry Ellis and NHL collaboration
Iconic brand meets us at the corner of fashion and sports
Perry Ellis x NHL black suit

Whether it is LeBron James, Cam Newton, or any other athlete walking into the arena or to the gridiron, we love the pregame fit. Athletes have long driven the fashion of the millions of people making up their fanbase. That is why brands have always wanted them to be ambassadors to the community. That is why it makes sense that a brand as well-known as Perry Ellis is finding their way into the sports community. Now, they have deepened their roots in the community not by partnering with an athlete but with an entire league. The Perry Ellis x NHL partnership has now been solidified.

“As a brand, we’re increasingly finding ourselves drawn to the incredible communities in sport,” said Oscar Feldenkreis, President and CEO of Perry Ellis International, Inc. “After years of reimagining our modern, All-American style and finding success in other sports partnerships, we are thrilled to be teaming up with the NHL and NHLPA to continue demonstrating how fashion is driving a cultural movement within the sports community.”
Crossroads of sports and fashion

Read more
Business not bullets: Combat Flip Flops looks to change the world with entrepreneurship
Replacing combat with growth and community
Combat Flip Flops hero

Many men and women who serve our country in the United States Military find themselves staring down the barrel (sometimes literally) of some of the worst things the human race is capable of. Of course, most of them return stateside and begin new lives, some desperate to forget the places they left behind and move on with their lives. However, a small group of veterans has begun changing how we see the places our men and women are deployed to by electing to use entrepreneurship to help the people instead of the might of the United States Military. Combat Flip Flops is using business, not bullets, to lift the people left behind by the horrors of war. While the company's name may make you think they only sell flip-flops, it is more about changing the mindset around how to help others, and they offer many men's wardrobe essentials and accessories.
Drop tacos, not bombs

The men who began this company are not simple soldiers; they served on the front lines in Special Operations and saw firsthand what war can do. In an effort to give back in other ways, their scarves are made in a woman-owned factory in Afghanistan, and other products are made in places like Bogota and Laos—wartorn areas around the world that need the jobs and the support. Their attention isn't solely overseas, either. They know better than anyone the struggles veterans face when they return to a home that no longer looks or feels the same. That is why they support veteran communities and organizations like One More Wave, offering surf gear to wounded vets.
Combat Flip Flops

Read more