The Manual may earn a commission when you buy through links on our site.

Worn Out Wednesday – Viktor Tell

By Cator Sparks Published August 6, 2021

Today we speak to Viktor Tell, one of the two Swedes behind the immensely popular Happy Socks brand. Here is how it all began…

Six years ago, my friend Mikael and I were lying on his living room floor drinking lemonade and talking about life. We both wanted to do something new and we had just spoken about opening a hotel in Bali. Great idea!

Recommended Videos

Then we can sell socks on the beach! Micke immediately jumped on the idea and four weeks later Happy Socks was born with 60,000 pairs of socks on the way. Since then we have sold in over 70 countries and have done numerous fun projects together with great creatives like Bearbrick, Terry Richardson, Mindcraft, David LaChapelle and now Snoop Dogg in November!

Now after six years running in socks we have decided to launch underwear which will hit stores August 1^st. It feels awesome and the future is brighter then ever! But there is still no hotel in Bali. Not yet. Ha ha.

As for Viktor’s personal style:

Jeans: I am living in my Black Levis 501s.

Shirts: I mostly wear loose fitting shirts. Our Legacy and Another Shirt Please would be the brands if they are not from my dad’s country house closet. And you can never have enough t-shirts from when you thought you could skate!

Pants: See ‘Jeans’!

Suits: I don’t get to use them too often but the three I have are from Our Legacy and Martin Margiela.

Shoes: Adidas Stan Smiths have been a good companion for many years.

Accessories: I’m always sporting our socks and underwear as well as a five panel cap like this one. Also, our Happy Socks Customized Rolex tags along sometimes.

Outerwear: A worn in leather jacket or my favorite coat from Our Legacy made out of terry cloth.

Your favorite App: Simpsons Tapped out, too many real dollars spent on in-game donuts.

Favorite piece of technology: An oven.

Next tech purchase: My 37^th phone of the season.

Former Digital Trends Contributor

Cator Sparks was the Editor-in-Chief of The Manual from its launch in 2012 until 2018. Previously, Cator was covering…

Fashion & Style

Paka revolutionizes outerwear with award-winning upgrade

World's number one alpaca brand elevates outerwear

Paka Parka in the snow

The mountains of Peru are some of the most beautiful landscapes in the world. And while they have plenty of vistas for you to take in when you visit, it isn't always the most hospitable. That is why alpaca became a highly regarded fiber in the industry. It is functional enough to keep you warm and mobile in the mountains or in the urban streets. That is also how PAKA became one of the most luxurious brands to come about in the last decade. The original PAKA Apu Parka won the 2023 ISPO Award for its innovation in functionality and traceability, and now the brand has dropped an upgrade for the next level up.

“PAKAFILL has been one of our greatest innovations as a natural fiber brand,” commented Kris Cody, PAKA Founder and CEO. “Up until now, the outerwear industry has relied on mainly two options for insulation: goose down, which requires killing geese, or synthetics, which are derived from fossil fuels. With PAKAFILL®, it’s not only more ethical but also tests warmer than synthetic battings. We’re very proud to take this evolution of outerwear a step further.”
Powered by PAKAFILL

Fashion & Style

Stitch-Fix releases their 2025 style forecast with 2 style trends to stick to

2025 is for the denim lover and the man on the go

best waxed jackets for men version 1734983525 man in jacket and scarf

As we head into 2025, we look ahead to see what the new year will bring us and what we will leave behind in 2024. Of course, we make resolutions and renew hope that the "travel more, work less" or the "sleep more, worry less" staples will actually come to fruition. We make new commitments to financial responsibility. We don't know about you, but there is little chance that any of those will differ for us because the calendar flips over. But we love a promising outlook for the new year, and this year's style trends are one of the places we love to look. Stitch-Fix is a staple in our industry as it revolutionized the easy way to elevate your style. And with their reach with their clients, they have their finger on the pulse of what YOU want to see in the new year. The Stitch-Fix Style Forecast has dropped, and two things stuck out to us that will be huge in 2025.
Travel comfort

Maybe the "travel more, work less" thing is going to actually happen. One of the things you will see more of in 2025 is the explosion of travel wear. Of course, the industry isn't new to this idea, as wrinkle-free shirts and stain-resistant pants have made travel a little easier for a while now. But this year, the trend will lean harder towards the elevated athleisure that started to emerge in 2024. You will see things like hybrid pants and luxury sneakers begin to appear at the airport. As a matter of fact, that may mean that you are going to start seeing fewer pajamas and slippers on the plane and more smart casual looks. We can only hope.
For the love of denim

Fashion & Style

Walker Slater makes it easy to be patriotic with a military tattoo suit

Look as good as the fireworks in the Edward Suit

Walker Slater Edward Jacket

A military tattoo is a marvel of live entertainment. If you have never been lucky enough to witness one, it is a live run down of military ceremonies and history involving authentic uniforms, military music, cavalry, and weapons. The Royal Edinburgh Military Tattoo is an annual series of some of the best performances by the British Armed Forces, Commonwealth and international military bands, and artistic performance teams on the Esplanade of Edinburgh Castle in the capital of Scotland. Walker Slater is one of the go-to suitmakers in all of the UK for a man looking for the best tweed on the market. The Walker Slater Edward Suit is made in partnership with the tattoo and has a unique feature, making it one of the most needable suits on the market.
Dress like fireworks

Tweed is one of the best fabrics for the season; it is classic and warm and carries with it an elegance that the suit world is always looking for. What makes this particular tweed suit stand above the rest is the pattern used to honor the British Armed Forces—Army, Navy, and Royal Air Force. Like the fireworks display of the tattoo itself, the color of this suit utilizes a deep blue to resemble the night sky. It weaves in the colors of the military branches, which end up giving the appearance of fireworks, a beloved part of the performance.