Skip to main content

The Manual may earn a commission when you buy through links on our site.

Elon Musk Reveals Giga Bier to Add to Tesla’s Growing Alcohol Line

Elon Musk introducing Tesla's new 'Giga Bier' at the Oct. 9 Giga Fest at the Gigafactory at the Berlin-Brandenburg County Fair.
Elon Musk introducing Tesla’s new ‘Giga Bier’ at the Oct. 9 Giga Fest at the Gigafactory at the Berlin-Brandenburg County Fair. PC News Russia

Technical difficulties allowed an Oct. 9 German Giga Fest crowd to ask Tesla founder Elon Musk about Full Self-Driving Beta.

“It’s looking very good,” Musk responded. “FSD will be beyond beta. It’s looking highly likely to be in Europe next year.”

Recommended Videos

The bigger news, however, involves the futuristic space prisms that finally appeared behind Musk, showing off Tesla’s new Giga Bier. The inevitable microbrew that follows Musk’s move to Austin has finally arrived, at least in concept.  

“And we’re even gonna have a beer,” Musk said.

Musk made the almost offhand announcement during the Gigafactory Berlin-Brandenburg County Fair, a festival celebrating the grand opening of Tesla’s new Gigafactory in Grünheide, outside of Berlin. The declaration was more an afterthought than anything after Musk listed off the new Tesla Gigafactory manufacturing features. 

This won’t be the mega-entrepreneur’s first venture into inconveniently shaped bottled alcoholic beverages. In 2020, Tesla released tequila in a lightning bolt-shaped bottle. This was based on a joke Musk made on Twitter. The $250 tequila, of course, sold out as soon as it hit the market. 

Who’s going to actually brew the beer remains a question. Tesla registered “Giga Bier” and “Giga Beer” as trademarks with the U.S. Patent and Trademark Office, according to Texas Monthly’s Aaron Chamberlain. An Austin-based brewery called Starbase Brewing, however, also registered a trademark for “GigaBeer” (no space) on the same day. Coincidence? On its website, the Texas-based microbrewery already declared its intention to be the first beer consumed on another planet. 

Related Guides

“Our goals are to brew delicious beer, promote science and sustainability, and develop new brewing techniques optimized for humanity’s future in space. Established on Earth. Brewed for Mars.”

With Musk concerned with all corners of transportation on planet Earth, it’s likely Starbase is going to be taking care of the grog. Hopefully Starbase will also be including a futuristic cooling system because the Giga bottle appears to be translucent. R&D might need to be called in because suds come in colored bottles to prevent skunking. 

There was also no mention of what type of brew Giga Bier will be. Could it perhaps be a bock to rival Shiner’s Austin dominance? Competition could be even stiffer than the car market if Musk tries to unseat that Texas classic…

Read More: Twin Modified Tesla Model-S Helps Break EV Land Speed Record

Matthew Denis
Former Digital Trends Contributor
Matt Denis is an on-the-go remote multimedia reporter, exploring arts, culture, and the existential in the Pacific Northwest…
The sweet toothed with love these easy batched holiday cocktails
Create big batches of up to 32 servings, then kick back and enjoy your party
sweet batched holiday cocktails skrewball 6 2020 241 1

Here at The Manual we're big fans of batched cocktails, especially when you're hosting a large group. Being able to mix your cocktails in advance leaves you free to attend to all the other business of hosting, like greeting people, preparing food, and having some fun yourself instead of running back and forth to the kitchen all night as you frantically try to make more drinks.

That's especially useful during the holidays, when you might be hosting a more elaborate gathering and you'll benefit immensely from having drinks pre-prepared and ready to go. But it's important to pick the right cocktails for batching if you're hoping to please all of your guests. If you're a cocktail enthusiast, you might enjoy bitter or complex drinks the most, but your average guest may well be happier with something sweet, tasty, and festive. So embrace that and lean into the sweetness for holiday drinks -- and remember that sweet things can be delicious as well.

Read more
A. Smith Bowman is releasing its second experimental oak whiskey
A. Smith Bowman is returning to a traditional barrel for this release
A. Smith Bowman

The popular A. Smith Bowman Distillery recently announced that it was releasing the second experimental whiskey in its Abraham Bowman Oak Series. The first release, matured with French oak, was launched in March. The second release is a return to a classic. It’s the first use of traditional American white oak in the Abraham Bowman Oak Series.
Abraham Bowman Oak Series: American Oak

The second release in this innovative collection, Abraham Bowman Oak Series: American Oak, matures for twelve years in charred American white oak barrels. The result is a complex, mellow, memorable, 135-proof bourbon. According to the brand, it starts with a nose of tart apple and dried berries. The palate contains notes of raspberry jam, smoke, and other rich, nuanced flavors. This sublime, sipping whiskey is best enjoyed neat on an unseasonably cool evening.

Read more
10 best foods high in tryptophan to help you sleep better
Tryptophan shows up in more foods than just turkey. Here's what to eat
Person carving turkey at Thanksgiving table

Are you looking for foods that can help you improve your sleep, regulate your mood, and keep your appetite in check? Well, the best foods high in tryptophan can do just that. Tryptophan is an essential amino acid that the body doesn't produce itself, and it is used by the body to synthesize various proteins and the B vitamin niacin.

Consistent inadequate tryptophan intake can result in symptoms like depression, mood swings, and difficulty sleeping, so knowing what foods contain the amino acid is important. Keep reading to discover the best sources, as well as some frequently asked questions.
Poultry

Read more