Skip to main content

The Manual may earn a commission when you buy through links on our site.

Jack Daniel’s and the NBA Team Up Again for Epic All-Star Weekend

For the second year in a row, Jack Daniel’s is partnering with the NBA to celebrate the NBA All-Star Game in style. This weekend, February 16-18, in Los Angeles, the two companies have put together a series of events, prizes, and opportunities that are sure to appeal to anyone, even if you don’t who LeBron is and really just like whiskey (or vice versa).

Recommended Videos

Throughout the weekend, Jack Daniel’s will have the Lynchburg General Store (located at 903 W. Olympic Blvd. in LA) open for visitors to get a taste of Tennessee and enjoy everything else about the All-Star Weekend. While at the General Store, you’ll be able to shop specially curated local products, participate at the Charcoal Mellowing Bar, and learn about the Lincoln County Process (the charcoal-mellowing trick that makes Tennessee whiskey stand out), virtually explore Lynchburg through the Lynchburg Travel Agency, indulge in Southern hospitality at Miss Bobo’s Bakery, and enjoy music from the house folk band.

jack daniels air force 1 nike
Image used with permission by copyright holder

Another part of this weekend’s festivities is the chance to win a pair of custom Nike Air Force 1 sneakers, inspired by Jack Daniel’s Tennessee Honey whiskey and crafted by the legendary Shoe Surgeon. Featuring a single stitching technique (which is used to create craft Italian shoes), these sneakers were designed to reflect the various elements related to Jack Daniel’s. These include Vachetta tan leather accents, gold metal eyelets, leather lace with gold metal aglet to represent Tennessee Honey, black Horween leather made with the same care and attention that Jack Daniel’s uses in their whiskey-making process, and dark brown distressed leather with russet undertones that will age with wear, emblematic Jack’s barrel aging process.

To win these kicks, you need to 1) be in LA this weekend and 2) stop by the Lynchburg General Store pop-up between 10 a.m. and 11 a.m. Wristbands will be handed out starting at 10 a.m.; drawings commencing at 11 a.m. You need to be at least 21 years old to participate.

Jack Daniel’s and the NBA are also teaming up with basketball stars Muggsy Bogues and Robert Horry to announce the NBA Legends Camp, which will take place this summer.

You can enter now through April 30. All you need to do is create your personal NBA Legends dream team and share it on the site. Two winners will be chosen to attend the camp in Lynchburg, Tennessee (along with four friends each). Once there, the groups will not only get to learn from the legends themselves, but they’ll also learn all about Jack Daniel’s and how it’s made (while hanging out with Muggsy freaking Bogues and Robert freaking Horry).

jack daniels nba all star cocktail
Image used with permission by copyright holder

Can’t make it out to LA for the festivities? Then you should mix up this Jack Daniel’s cocktail (created by Jack Daniel’s LA ambassador Eric “ET” Tecosky) while you watch the best of the best from the comfort of your own home.

The All Star

  • 1 oz Jack Daniel’s Tennessee Whiskey
  • .5 oz Jack Daniel’s Honey
  • .5 oz Cointreau
  • 1 oz Fresh Lemon Juice
  • 1 oz Simple Syrup

Method: Shake all with ice. Strain into a chilled cocktail glass with a hot sugar rim. To make the hot sugar rim: Mix 5 parts sugar, 1 part cayenne. (If fresh lemon juice is not available, sub the lemon and sugar for a high quality sour mix).

Topics
Sam Slaughter
Sam Slaughter was the Food and Drink Editor for The Manual. Born and raised in New Jersey, he’s called the South home for…
Simplify your coffee routine with this new digital dosing cup
Combining two coffee-making steps into one
The Subscale

Are you tired of constantly zeroing your scale and juggling beans while brewing? Just launched a few days ago, Subliminal has the answer to simplify your coffee routine with its newest Subscale. The Subscale features the precision of a scale, met with the convenience of a cup—all in one sleek design. This innovative product was launched on October 25th and is available for purchase now via Subliminal's website.

With an LED display that comes alive with a touch, weighing the dose perfectly inside the cup eliminates a whole extra step from your coffee-making process. Just dose, grind, brew, and enjoy your coffee more. This product makes your workflow smoother and more enjoyable by eliminating the constant shuffling of your espresso scale. In addition, the Subscale offers several features designed to enhance your brewing experience such as the ability to calibrate settings, if needed, in order to maintain accuracy for years to come.

Read more
Try these candy-inspired peanut butter cocktail shots
Peanut butter whiskey plus chocolate and caramel, for the candy lovers out there
candy peanut butter shots skrewball inspired cocktails

If you can't get enough of candy, then you might enjoy some sweet candy-inspired shots. While the thought of party shots tends to send most of our minds spinning back to vodka jello, there's no reason you can't create a fun and tasty dessert style shot by mixing your ingredients carefully. As with many dessert cocktails, the key is to get the texture right -- you'll want to use thicker syrups or dairy ingredients to give your sweet drinks a rich, creamy texture that feels fun and indulgent rather than thin and overly sweet.

Another great trick to elevate your sweet cocktails is to add just a tiny dash of salt, as this helps to balance out sweet flavors. Peanut butter whiskey brand Skrewball has suggestions for two candy-inspired shots that blend the salty and nutty flavors of peanut butter with classic sweet ingredients like chocolate syrup, caramel, and a fun candy garnish to create party shots that capture all the fun of candy but with an adult edge, perfect for the season of indulgence.
Nutty Nougat Shot

Read more
Starbucks to discontinue olive-oil infused Oleato coffees
These olive-oil infused coffees weren't around long
Starbucks Oletao

Not even a year after launching nationwide in Starbucks stores, the company has announced the end of the Oleato olive oil lineup on its menu. First launched earlier this year on January 30th, these menu offerings featured Starbucks coffee infused with Partanna extra virgin olive oil, creating a unique and velvety smooth coffee experience. Some popular Oleato beverage offerings include the Oleato Caffè Latte with Oatmilk and the Oleato Golden Foam Iced Shaken Espresso. To many customers' surprise, Starbucks CEO Brian Niccol recently announced that the company will discontinue Oleato beverages, with a slow phase-out starting in early November.

Discontinuing Oleato beverages is part of Starbucks' new menu simplification strategy. The company's uncomplicated operations allow it to focus more on the quality of its coffee and put more effort into its classic offerings. Starbucks also noted that its new strategy will focus on improving the store experience for employees and customers at peak times. Furthermore, the coffee chain seeks to re-establish Starbucks as a community meeting spot.

Read more