Skip to main content

Jägermeister’s New Coolpacks Will Let You Bring Jäger Everywhere this Summer

No, that’s not a freezer pack in our cooler, we’re just happy to drink Jäger again. New non-glass packing called “Coolpacks” have been released by the German-born booze brand and are designed to be tossed in a cooler or backpack and taken outside this summer.

Made out of lightweight PET material in the brand’s signature forest green color, Jägermeister’s new packaging resembles rectangular freezer packs, making it all too easy to drink (ice cold) Jäger literally anywhere.

Recommended Videos

In fact, the herbal liqueur traditionally enjoyed after meals to aid digestion is recommended to be enjoyed at -18 degrees Celsius. Hence the commercials of moody German bars serving Jägermeister in shot glasses made of ice. But you don’t need ice anymore because it’s the damn bottle now.

Jägermeister

Jäger says you should toss the Coolpack in the freezer and let it chill before an adventure or day-trip — purportedly the new packings cools your booze faster than traditional glass.

Plus, you can take the drink to concert venues, pools, campsites, and other outdoor spaces that don’t allow glass. (Who doesn’t want to rage on Jäger at the free bluegrass concert your town hosts every Friday night?)

“When creating the Coolpack bottle design, we wanted to create something that allowed our Jägermeister fans to enjoy the beloved herbal liqueur on-the-go, no matter the destination,” Director of Innovation at Jägermeister Jack Carson said in a statement.

Which is brilliant because warm alcohol sucks.

Jägermeister

This is the first-ever non-glass line extension from the brand and quite honestly, the packaging looks badass. The recipe itself hasn’t changed and still contains a complex 56 herbs and spices — including citrus peel, poppy seed, and licorice. If you’re into the Fernet craze, you should revisit Jäger because both are digestifs with deep herbal sweetness and bitterness.

Coolpacks aren’t meant to replace existing glass bottles, but instead act as a supplemental on-the-go container. Because if I had a dollar every time I said, “I wish I could take this bottle of Jäger with me,” well … now I’ll have reason to think that way. Watch out, Sunday brunch!

But do people really want Jäger bombs during a hike, swim, BBQ, or festival? You might be surprised to learn it’s the No. 1-selling imported liqueur in the United States and was created by an enthusiastic hunter, Curt Mast the OG distiller.

BTW, Jäger does not contain any deer or elk blood, despite rumors you read on the internet.

It’s somewhat ironic that Jägermeister developed street cred for being paired with Red Bull at college parties, because the spirit is rich and rooted in the outdoors. The advent of Coolpacks suggests sipping on this herbal sizzurp in a different, more adult and adventurous, fashion. In a word: to enjoy its complexity (not shoot it). And enjoy it freezer pack-cold.

Jahla Seppanen
Former Digital Trends Contributor
Born and raised off-the-grid in New Mexico, Jahla Seppanen is currently a sports, fitness, spirits, and culture writer in…
Highland Park is releasing the oldest whisky it has ever made
Highland Park is launching a whisky that matured for more than five decades.
Highland Park

Highland Park Distillery is notable for several reasons. It is located in Kirkwall on Orkney, a northernmost archipelago off the coast of mainland Scotland, and is one of the most northernly located Scotch whisky distilleries. It was founded in 1826 by Magnus Eunson, a man who was a descendant of the Vikings. The brand makes its notable lightly peat-smoked single malt whiskies today with this Viking spirit.

Recently, this popular brand announced it would be launching its oldest single malt whisky. To say this is a timeless, memorable expression is an understatement.
Highland Park 56

Read more
What is a shaken espresso? The smooth, frothy coffee drink you need to try
How to make a shaken espresso at home
Pouring cream in cold brew coffee

I'll be the first to admit I wasn't sure what a shaken espresso was until recently. I've heard this drink ordered by others dozens of times on my recent Starbucks runs. But I hadn't given much thought to its preparation or ingredients -- I mean, it's just an espresso shaken up with ice, right? I was wrong about this drink, and you might be, too.

There are so many cold coffee drinks (iced coffee, cold brew, etc.) on the menu that, somehow, this one seems to get overlooked. Once you try it, though, you'll quickly realize that it's quite different from other espresso drinks on the menu. So, what is a shaken espresso?
How to make a shaken espresso

Read more
Celebrate the Big Game with this punch for a crowd
Make your party an easy win with this crowd-pleasing punch
Gray Whale Gin

Whenever you're hosting a big crowd, that's the ideal time to make a giant bowl of punch. That lets you provide your guests with something more exciting than beer, but keeps your work down so you won't be running around trying to make cocktails all night. That's especially true if you're planning to host some friends for the Big Game this year, as you won't want to miss any of the action.

To help your hosting go smoothly, we've got a punch recipe that's colorful, attractive, not too boozy, and an easy crowd pleaser with its flavors of mint, fruit, and coconut. And if you're feeling more ambitious, there are a couple of bonus options for individual drinks too.
End Zone Elixir

Read more