Skip to main content

Jose Cuervo released a devilish new tequila just in time for the spooky season

Jose Cuervo released a spooky new tequila

Jose Cuervo
Jose Cuervo

It’s almost October, a month that ends with a night of ghouls, ghosts, and other creepy creatures. It doesn’t necessarily feel like a month for sipping and mixing with tequila. Whiskey seems to get all the love when the weather turns cooler. But the folks at Jose Cuervo think that’s a shame. That’s why they recently released a new, unique tequila expression that’s perfect for chilly fall weather called Jose Cuervo Devil’s Reserve.

It gets its name because it’s a blend of Jose Cuervo Silver and a hit of lingering sweet heat. Instead of 80-proof, it’s bottled at a less potent 60-proof. It’s sure to add some agave, vegetal sweetness, and heat to your favorite tequila-based cocktails this October (and well into the winter months).

Recommended Videos

“Devil’s Reserve unleashes an entirely new taste upon the world of tequila, bringing the Devil’s mischievous spirit to life for those craving unforgettable nights of adventure with the perfect drink in hand,” Lander Otegui, Senior Vice President of Marketing for Proximo Spirits said in a press release. “Cuervo has an epic legacy in creating centuries of good times across 10 generations, and no one knows how to raise a little hell as much as we do. The Devil is in the details.”

Where can I buy it?

Jose Cuervo
Jose Cuervo

If the thought of adding some agave sweetness and fiery heat to your Paloma, Margarita, or any other tequila-based cocktail appeals to you, you’re in luck. Jose Cuervo Devil’s Reserve is available for purchase at retailers nationwide for a suggested retail price of only $20.99. Grab a bottle and add some fire to your fall.

Buy Now

Christopher Osburn
Christopher Osburn is a food and drinks writer located in the Finger Lakes Region of New York. He's been writing professional
Woodford Reserve launches New Distillery Series: Chocolate Whisper Redux 139.4
Woodford Reserve is launching a second Chocolate Whsiper whiskey
Woodford Reserve

Located in the heart of horse racing country in Versailles, Kentucky, Woodford Reserve is one of the biggest names in the bourbon world. It's beloved for its flagship expressions and limited-released offerings. Recently, the iconic brand announced the launch of a truly unique whiskey.
Woodford Reserve Chocolate Whisper Redux 139.4

Woodford Reserve Chocolate Whisper Redux 139.4 is a limited-edition whiskey in its Distillery Series, which was created to push the brand's innovative and creative boundaries. This new expression is also Woodford Reserve's highest-proof expression ever made. It's also the second Chocolate Whisper release, as the first one was launched in 2021.

Read more
New premium craft tequila TRULUSSÓ is launching
TRULUSSÓ Tequila is set to launch three expressions
Trulussó Tequila

Contemporary tequila drinkers have a lot of brands to choose from. It’s enough to make you feel overwhelmed. They will have one more to choose from because a new premium tequila brand is joining the shuffle. It’s called Trulussó, and it’s launching with three expressions: Blanco, Reposado, and  Añejo.
Trulussó Tequila

This new line of premium tequilas is distilled twice and bottled at Feliciano Vivanco distillery (NOM 1414) in Arandas, Jalisco, Mexico. It’s crafted by well-known master tequilero Sergio Cruz (known for Siempre, Yeyo, Los Dos, Cruz, and more tequilas).

Read more
Tequila vs. vodka: Exploring the key differences between two popular spirits
What really is the difference between these two liquors?
Tequila in shot glass next to a slice of lime

I've been writing about spirits for almost two decades. I've learned the ins and outs of every popular hard alcohol. But if you’re new to the spirits world, you might not know the differences between tequila and vodka. Tequila vs. vodka --this is especially true when both are unaged. Appearance alone, the two spirits look remarkably similar. When made with high-quality ingredients, distilled multiple times, and filtered a handful of times, both tequila and vodka are crystal clear. There aren’t any noticeable differences. Although, the same could be said for a bottle of gin or a glass of tap water.

Once you take a whiff is when the differences begin to reveal themselves. Unaged (or blanco) tequila carries aromas like vegetal sweetness, cooked agave, vanilla, and cracked black pepper. Vodka has different aromas based on its main ingredient (wheat, rye, corn, potatoes, or something else), but you can bet you find scents of neutral ethanol, minerality, vanilla, cracked black pepper, and even citrus peels.

Read more