Skip to main content

Sideways is 20 and still affecting the wine industry

Sideways Effect

best movies of the 2000s sideways
Image used with permission by copyright holder

Sideways is almost old enough to drink. That’s fitting, as the Alexander Payne-directed dark comedy places a large emphasis on wine. One of the most entertaining movies out there, Sideways is also a dynamic creature — also, like wine — with tons of detail and and nuance.

What began as a story written from experience, swirling around relatable themes like self-worth and mid-life existentialism, blossomed into essentially a brand unto itself. Many sequels of the book have been penned, set in fellow wine regions like New Zealand and Tuscany. There was a musical and even a successful play. Moreover, Sideways changed the way we look at wine, both as a consumer and within the industry.

Recommended Videos

How it Came to Be

Sideways by Rex Pickett
St. Martin's Griffin

Author Rex Pickett says he was dead broke when he wrote Sideways. He had a mystery novel making the rounds, but there was a lot of rejection. Ultimately, Sideways got into Alexander Payne’s hands, and after about a year, things started happening.  “When I wrote it, I thought it was funny and personal,” Pickett says. “My Oscar-winning ex-wife advised me to burn it. Fortunately, saner minds prevailed.”

While he’s keen to point out that he’s not in the industry, Pickett is fascinated by wine and draws similarities between vintners and writers. “My novel opens at a small wine shop in Santa Monica where I lived,” he says. “I used to go there for tastings on Saturdays. Met oenophiles. It’s the opening of my novel. I fell in love with the language wine evoked and the wine itself. To me, it’s a superior adult beverage to everything else. There are over a thousand vinifiable grapes. There are dozens, hundreds, of regions and countries of origin. And every year is different. Winemakers are as close to artists as one could imagine. They make subjective choices and then have to live with those choices. It’s the same for me when I’m writing.”

Rex as Miles

Actor Paul Giamatti.
Karon Liu / Flickr

“The film is very autobiographical because I wrote it in first person and, fictionally, it was very much where I was at at the time in my life,” Pickett says. He calls it a soul-baring tragi-comedy that happens to be set in wine country as he was checking out the Santa Ynez Valley at the time and taking advantage of cheap hotels and free tastings.

“And I knew if I was going to sell despair and loneliness, I had to make it funny,” he admits. “Enter Jack. Based on a real friend of mine. The book was inspired by a 3-day/2-night trip we took up there. If it were just about wine appreciation, it wouldn’t have stood the test of time.”

So what’s it really about? “On one level, it’s obviously a riotously funny, bawdy comedy,” Pickett says. “But on another level, it’s a personal, heartfelt story about relationships. It’s also about lying. But, on an even deeper level, it’s about Miles (me) staring into the abyss of failure at mid-life, and that’s something that millions can relate to. And because people can relate to that, because Miles becomes so likable in his un-likableness, fans of the movie wanted to experience the one true passion in his life: wine; and especially Pinot Noir.”

The Sideways Effect

Wine glass filled with small amount of red wine
Arthur Brognoli / Pexels

Anybody who’s seen the film knows about the famous Merlot quote. That line famously put a dent in sales of the varietal for a brief spell. But the Sideways effect is so much more than a guy tired of a common Bordeaux grape.

Miles’ obsession with Pinot Noir proved infectious, especially for a burgeoning American wine industry. The pursuit became more about telling a story, or terroir. Flabby, over-oaked Chardonnay in California gave way to refined Chardonnay with more acid and a more pronounced fruit flavor. Wine tasting became a serious business and a major part of producer’s business plans. Sommelier culture blew up and where the wine came from and the many vinification quirks became as important as the quality itself.

Of course, Sideways has impacted Pickett greatly too. He had no idea it would spawn other projects, but he’s done sibling stories that have brought him all over the globe. “I even got a job writing for Travel + Leisure Golf Magazine, and my first assignment was to write about the Alisal Guest Ranch (which is hosting a special Sideways Weekend in October to celebrate the 20th anniversary),” he says. “That article won some travel journalism award. I got afforded a lot of opportunities.”

And who would Pickett have play him if he did it all again? “I think Paul Giamatti did a fine job,” the author admits. “Ethan Hawke would be my second choice.”

If you haven’t revisited the book or film in a while, it’s high time. And while you’re at it, check out our guides on wine tasting etiquette and helpful wine terminology. You want to at least act like you know the part when you’re exploring the many wine travel destinations of the world.

Mark Stock
Mark Stock is a writer from Portland, Oregon. He fell into wine during the Recession and has been fixated on the stuff since…
A beginner’s guide to sherry wine, an incredibly misunderstood drink
Sherry deserves another chance. Here's a breakdown of the classic fortified wine
Sherry fortified wine in a glass

Sherry, for those in the know, is absolutely wonderful. More often than not, though, it still draws a wince from the casual restaurant or bar-goer (another fortified wine, port, knows how it feels). The stereotypes -- cheap, used only for cooking, only consumed by old people -- are pervasive, much to sherry's discredit. It's time to change all that.
The last several years have seen beer become more like wine and wine become more oxidative (e.g., natural wine styles, Jura Chardonnay, skin-fermented or orange wines, etc.). Sherry has held a certain esteem throughout, wearing its nutty, briny, dried fruit flavors on its shimmering gold sleeves and for good reason -- the sherry designation contains some of the driest as well as the sweetest wines on the planet. No matter what sort of wine you are looking for, chances are you can find something similar to it within the category.
In terms of its presence on the restaurant scene, sherry appears to be enjoying a kind of hipster revival -- as evidenced by a few "Is sherry enjoying a revival?" stories making the rounds. This, however, might be the exception that probably proves the rule: Sherry consumption has tanked over the last 50-odd years. It became decidedly uncool during the 1980s and increasingly associated with the ascot-wearing type of older gentleman. I'm here to tell you that, in fact, sherry is absolutely wonderful and comes in a variety of expressions.

What is sherry?

Read more
Is your wine laced with forever chemicals? What a new study says
This stuff doesn't go away, either
Group toasting with wine glasses

Recent tests conducted by Pesticide Action Network Europe have shown a shocking rise in the detectable levels of TFA, or triflouroacetic acid, in wines sampled from ten EU countries. TFA is a persistent breakdown product of chemicals used in refrigeration and agriculture, and is thought to pose a threat to human reproduction and liver toxicity.

The numbers are alarming. "We see an exponential rise in TFA levels in wine since 2010," the organization wrote in their report. "TFA was not detected in wines from before 1988, while wines from 2021–2024 show average levels of 122 μg/L, with some peaks of over 300 μg/L." Additionally, wines with higher TFA levels also demonstrated increased amounts of synthetic pesticide residues. This was expected, because TFAs have long been associated with long-lasting per- and polyfluoroalkyl substances (PFAS) used in pesticides. According to the EPA, PFAS substances are also found in fluorinated containers, a treatment intended to make these packages less permeable.

Read more
Bad news for wine lovers: Global consumption hits a 64-year low
Why people are drinking less wine
Port wine

There has been a steady decline in wine consumption worldwide since 2018, and last year was no different, according to a recent report by the International Vine and Wine Organization (OIV). A variety of unfavorable factors, including adverse climate conditions, a decline in China's wine consumption, the COVID-19 pandemic (which disrupted supply chains), inflation, low production volumes, and geopolitical tensions, combined to bring global wine consumption down by 3.3% in 2024. This marks the lowest volume recorded since 1961.

But this downward trend is not simply the product of a streak of recent economic and geopolitical bad luck: There has been a gradual long-term decrease in global wine consumption overall -- especially in 15 of the top 20 markets -- due to cultural and societal shifts in lifestyle, generational drinking habits, and social norms. A closer look at those mature markets will provide insight into where this trend might be heading.

Read more