Skip to main content

2013 Trend: “Cocktails on Tap” Go West

Cocktails on tap may bring to mind a lazy bartender. But The Manual discovered that’s just not the case.  We caught up with Mat Snapp, beverage aficionado for Fox Restaurant Concepts, and Erick Castro, mixology extraordinaire, whose best known for topping Esquire’s top bar and restaurant list in the Bay area.

Both mixologists shared the art of the tap and why it’s trending in 2013. Popular Arizona and California eateries are imbibing this trend with old favorites like Negronis and Manhattans.

Recommended Videos

Snapp said the trend is taking off because people are noticing the consistency and on the bar’s end its all about efficient service, while creating less waste.

“People are realizing the key to great cocktail programs is integrity and consistency,” Snapp said. “A ‘cocktail on tap’ delivers both of those things every time.”

Snapp, beverage manager of Phoenix’s Fox Restaurant Group, crushed any false pretense that the “cocktail on tap” is not fresh and reliable. Their current Manhattan on tap at Culinary Dropout has Knob Creek rye whiskey and three different bitters among its ingredients.

Snapp told The Manual that there is one limitation to serving cocktails on tap: all the ingredients must include alcohol so the mixture does not separate. This limits your choices to a select few quality concoctions.

“The Manhattan and Negroni are cocktails with alcohol-only ingredients and once you mix them they stay ‘in solution’,” Snapp said. “It goes into a keg… but any time you have anything with natural ingredients it separates out. This would mean that the consistency would be off immediately.”

So the golden rule is: All liquor all the way.

And now you may be wondering how the how the hell you get a “cocktail on tap”. Snapp laid out the process. First it starts with good mixologists and exact measurements. But overall the system is similar to that of a “wine on tap”. They use a metal Cornelius keg to store the cocktail and push it out the spout with nitrogen gas.

“Its not rocket science, but it takes a minute to get all the parts in the right place,” Snapp said. Overall it’s still quality and well calculated.

Culinary Dropout bartender Ian Nelssen is behind the current Manhattan on tap, which will stay on spout until May. Snapp tells us that lighter cocktails will be on tap for the summer.

“We are thinking about a Vesper or a Corpse Reviver… It’s 50/50,” Snapp said.

Nearby in San Deigo, Erick Castro has relocated to his roots joining restaurateurs Consortium Holding. Their latest social engineering project is Polite Provisions in the up-and-coming Normal Heights neighborhood.

It’s their take on a former corner drugstore, with spirits and classic American cuisine. But what’s most impressive is that it features a 46-tap system with five “cocktails on tap”. We were told this is one of the most intricate in the country. Castro has made a reputation for bringing vintage cocktails to life and hopes to inspire the same pre-prohibition spirit ideas in Southern California.

“We’re using recipes inspired from the 1800’s and creating them in a format that no one would have been able to experience before,” Castro said. “It’s reviving a piece of American history in a new way.”

Anthony DeWitt
Former Digital Trends Contributor
Anthony Dewitt is a newly aspiring writer in New York City. He also works as an marketing assistant for London-based gemstone…
Carhartt WIP announces new coffee concept with Nordstrom Ebar
Visit the concept at Nordstrom Men’s Store in NYC
Endeavour Small Seconds in blue

Carhartt WIP has launched its first US-based coffee concept at the Nordstrom Men’s Store in New York City. In partnership with Nordstrom Ebar, this coffee concept opened on March 25, 2025, and will be open for twelve weeks at the location at 235 West 57th Street. Carhartt WIP, known for its adaptions of the American workwear brand Carhartt, put "its beans together" with Nordstrom to create this exciting new concept.

“Carhartt WIP has long been a brand that seamlessly crosses over between generational styles and subcultures—from vintage aficionados to streetwear enthusiasts—making it a natural fit for Nordstrom’s audience,” says Jian DeLeon, Nordstrom Men’s Fashion Director. “We’re excited to bring their first U.S.-based coffee concept to our New York City Men’s Store, creating a space that reflects the brand’s cultural influence beyond apparel. This collaboration not only highlights Carhartt WIP’s design ethos but also offers our customers an engaging shopping experience. The shop will also be installed in other Nordstrom locations in Austin, Chicago, Seattle and Walnut Creek, Calif., through May 4.

Read more
Coffeexpressio launches innovative platform for coffee enthusiasts
Fall in love with coffee all over again
Black coffee with a sugar cube being added.

Coffee enthusiasts worldwide can now explore Coffeexpressio, a newly launched platform designed to provide in-depth resources on coffee preparation, beans, and brewing techniques. The platform includes expert brewing guides, detailed information on coffee beans, and unique tools like a brewing ratio calculator, making it an invaluable resource for beginners and seasoned coffee aficionados. Founded on the belief that coffee is more than just a beverage, this platform focuses on fostering the love, craft, culture, and connection surrounding the coffee world.

“At Coffeexpressio, we aim to elevate the coffee experience by empowering users with knowledge and tools,” said John Parker, Founder of Coffeexpressio. “We believe that great coffee starts with understanding the craft, and our platform is here to bridge the gap between curiosity and expertise.”

Read more
Penelope Bourbon is launching a ready-to-pour Peach Old Fashioned
Penelope Bourbon joins the RTD party with its Peach Old Fashioned
Bib & Tucker

Penelope Bourbon is well-known for its popular whiskey portfolio, including Four Grain, Wheated, and Toasted Bourbon. Recently, it announced that it was entering the world of ready-to-pour cocktails with the release of its Peach Old Fashioned.
Penelope Bourbon Peach Old Fashioned
Penelope Bourbon is shaking up the ready-to-pour market with the launch of its first-ever bottled cocktail: the Penelope Peach Old Fashioned. This premium, handcrafted cocktail offers the perfect balance of convenience and quality, delivering a fresh take on a timeless classic – just in time for spring celebrations. It is bottled at 80 proof and available for a minimum suggested retail price of $29.99. Penelope Bourbon

Penelope Bourbon is joining the world of ready-to-drink cocktails with its first bottled cocktail launch. The Penelope Bourbon Peach Old Fashioned is a blend of the brand's award-winning straight bourbon, rye whiskey, peach bitters, and 100% pure maple syrup.

Read more