Skip to main content

A New Grooming Line Proves You Can Look Good Without Blowing Your Budget

a new grooming line proves you can look good without blowing your budget marlowe assortment shot
Image used with permission by copyright holder
We know you are discerning about what products you apply to your person. You are not the kind of guy who indiscriminately lathers his face with Irish Spring or shaves with some crappy foam. So perhaps you would be hesitant to buy a lotion or shave cream that costs less than a tenner but we found a pretty good reason to reconsider—marlowe.

Don’t let the low, low price tag trip you up. While it’s exclusive to that ubiquitous suburban superstore, Target, the brand is more aligned with your favorite niche grooming offerings. For instance, it’s made in the USA and the formulas are packed with natural ingredients, specifically its proprietary M Blend, a potent combination of antioxidant rich green tea extract, anti-inflammatory willow bark extract, soothing sea algae extract, and hydrating passionflower fruit extract. Plus, all products are paraben- and phthalate-free, as they should be. From a unisex bodycare line to a skincare and shave range with cleanser, scrub, beard oil and after-shave to a shower collection that includes soaps and scrubs, nothing is over $13. All is contained in bottles, tubes and jars that have an apothecary-like aesthetic that will probably look right at home with your other fancier products. If that isn’t convincing enough, marlowe has teamed up with the Clean the World program to provide soap, for every item purchased, to help prevent hygiene-related illnesses in at-risk populations.

Katie Dickens
Former Digital Trends Contributor
Katie Dickens is a Manhattan-based beauty and grooming writer. She has held staff positions at Glamour, In Style, People…
Cut the clutter: The only men’s grooming tools you need (and what to skip)
Do you have too many hair, skin, and beard care products? Trim down your toolbox to these 7 essentials
men's grooming tools on black background

Grooming helps you look your version of clean — whether bare-faced, streamlined, scruffy, or something in the middle. There’s a tool and product for everything these days, from razors and beard trimmers to endless skincare products that promise to help you look and feel your best.

That’s great and all, but if you buy all the skin, hair, and beard care products under the sun, you may feel like your toolbox needs a little grooming. Knowing which grooming tools for men are essential can help you pare down the items in your arsenal, streamline your routine, and make you less stressed in the process. (FYI: Stress can affect your skin, according to research.)

Read more
These grooming trends will keep you looking fresh in 2023
The best ways to look your best in 2023
Bearded man grooming facial hair

Fashion is what you wear, but style is how you wear it. Anyone can buy the right clothes and grab the same thing off the rack they saw on their favorite celebrity, but the truly stylish man knows that a quality canvas can make all the difference for the final artwork. That's why taking care of yourself over and underneath your clothing is so important. 

While it may seem like the hair, beard, and skincare basics stay largely the same every year, there are definite trends that direct us men on specific paths. From the man bun in the early 2010s to the revival of the Peaky Blinders undercut in the last five years, there are always trends and styles to keep in mind. Here are the top grooming trends of 2023. 

Read more
Review: Bravo Sierra offers no-fuss grooming products you can feel good about
Do Bravo Sierra's grooming and skincare products live up to the hype?
A close-up of Bravo Sierra grooming products.

Did that new Top Gun movie inspire you to escape that "highway to the Danger Zone" of bad hair, sunburn, dull skin, and stanky stench? Bravo Sierra promises military-grade grooming that's up to whatever challenge you have in mind. This military veteran-owned and operated company continually gives back five percent of sales revenue to military families and veterans, and they provide vegan and cruelty-free products that are entirely made in the U.S.

With such tough talk, I couldn’t help but wonder whether the words match the deeds. Fortunately for us, I recently had the opportunity to put Bravo Sierra to the ultimate test: myself. How well do their products actually work as part of my own grooming routine? We’re about to find out.

Read more